Why salesforce bought tableau


Salesforce‘s $15.7 billion purchase of Tableau is arguably the most strategic move the company has made, as it fleshes out its master plan to offer a 360-degree view of the customer and become a de facto data stack for the enterprise.

“Salesforce’s acquisition of Tableau gives customers the ability to ensure that self-service and embedded decision support and augmentation is available to all executives, managers and front line employees.”Aug 1, 2019


Why is Salesforce acquiring Tableau?

Among them:

  • Datorama – A single platform that includes all marketing analytics. Salesforce bought it for $766 million in 2018.
  • Demandware – A cloud-based e-commerce solution. Salesforce bought it for $2.8 billion in 2016.
  • ExactTarget – An email marketing solution. …
  • Krux – An ad tech company. …
  • Radian6 – A social media monitoring platform. …

Why did tableau sell to Salesforce?

Salesforce‘s $15.7 billion purchase of Tableau is arguably the most strategic move the company has made, as it fleshes out its master plan to offer a 360-degree view of the customer and become a …

What is the difference between tableau and Salesforce?

Tableau CRM is open to any data, including structured CRM data in Salesforce, financial data in SAP, or inventory data in Oracle. And Tableau CRM works with the overwhelming amount of new data being created all the time, including semistructured data from machines, sensors, mobile apps, and websites.

Is tableau owned by Salesforce?

Users have access to a choice of products for sales, service, marketing, and other business functions. Tableau is a brand of business analytics software owned by Salesforce, which is designed to be compatible with all of its software products.


Is Tableau taken over by Salesforce?

After acquiring Tableau Software last year through a transaction of $15.7 billion, Salesforce has now announced that Einstein Analytics will now be integrated with Tableau and it will be rebranded as Tableau CRM.

When did Salesforce acquire Tableau?

August 2019Tableau was acquired in August 2019. About a year before that, Salesforce bought MuleSoft for its integration and API expertise.

What will Salesforce do with Tableau?

Tableau can help you fully leverage your rich customer data by providing analytics for everyone in your organization. Use Tableau to blend Salesforce data from across the Customer 360 platform with your other business data for increased visibility and a deeper understanding of your customers.

Which is better Salesforce or Tableau?

Salesforce scored higher in 9 areas: Overall Rating, Career Opportunities, Compensation & Benefits, Work-life balance, Senior Management, Culture & Values, CEO Approval, % Recommend to a friend and Positive Business Outlook.

How did Salesforce pay for Tableau?

Salesforce has announced its intention to purchase Tableau Software in a deal worth $15.7 billion. On Monday, the US cloud software giant said the acquisition will be made through an all-stock transaction, in which Tableau Class A and Class B common stock will be exchanged for 1.103 shares of Salesforce common stock.

Who are Salesforce competitors?

Competitors and Alternatives to SalesforceMicrosoft.Oracle.SAP.SugarCRM.Zoho.Sage.Zendesk.CRMNEXT.

Is Tableau native to Salesforce?

CRM Analytics, the Tableau advanced analytics solution for CRM users, delivers on this need, and it’s native to the Salesforce platform—where teams spend most of their productive time.

Does Tableau have a future?

Tableau is emerging as one of the hottest trends in business intelligence in 2020. The data visualization tool has been gaining popularity in companies big and small, and hence, Tableau careers are uber-in.

Is Tableau similar to Salesforce?

Salesforce reports and dashboards are the “go-to” option for quick reporting, however, you can hit a ceiling with native Salesforce analytics. Tableau CRM (TCRM) is a self-service data visualization and business intelligence (BI) platform that integrates Salesforce data with external data.

What is the difference between Salesforce and Tableau?

Distinguishable Differences One of the primary differences is that Tableau CRM is unique to Salesforce’s ecosystem. Tableau is a stand-alone product that can exist on its own. Again, both tools are impactful, but depending on use-case, Abby says, “One may be better than the other.”

Can Tableau push data to Salesforce?

Use Data Sync to pull Account record data from Salesforce into Tableau CRM, and the Tableau CRM Snowflake Connector to pull Order data from Snowflake. Then use a Data Prep Join node to associate the Order data to Account records and an output node to push the transformed data to Salesforce.

Can Tableau be used as a CRM?

CRM Analytics (formerly Tableau CRM) empowers your Salesforce CRM users with actionable insights and AI-driven analytics right in their workflow.

What is tableau in Salesforce?

Tableau might be looked as a part of a series of acquisitions that Salesforce did to bolster its Analytics/ AI platform called Einstein. The initial idea was to have Einstein sit on top of a Salesforce CRM dashboard and recommend insights like what’s the best time to connect to a customer. But then there’s more to it.

Why is tableau important?

Tableau should be seen as one of the important components that would essentially help tell the whole story. So, while an analyst would bring in data from disparate sources, run models on top of it or gather insights, the story would not be complete without a solid visualization on top of all this.

How much did Salesforce spend in 2016?

Infact, Salesforce spent almost $4 Billion in 2016 to buy a complete platter of startups mostly in this space. Demandware was the biggest of them at $2.8 billion, that forms the bulk of today’s Einstein commerce cloud, bolstering predictive email, predictive sort and product recommendations.

What is Tableau?

Tableau is the leader in the Business Intelligence field. It can visualize your structured data into cool charts and dashboards. It is a user-friendly, visually appealing, interactive tool. It is easier to use, easier to learn, easier to implement.

Why Salesforce bought Tableau?

Salesforce is one of the leaders in the CRM company. Tableau is the leader in Visualization/BI software. Most people call them #1 in their field. Salesforce is buying Tableau. Salesforce wants to become the leader in both fields and make use of Tableau’s expertise in Visualization for growing itself.

Is Salesforce a database?

Salesforce runs entirely on Oracle (NYSE: ORCL) databases. This can be a problem, both for Salesforce and for its clients. Most notably, this presents security concerns. Essentially, clients give Salesforce their data, but Salesforce is unable to handle all that data itself, instead passing it to another company.

Is Tableau behind Microsoft?

Tableau was the market leader but fell behind Microsoft quite recently. As per Gartner’s research, Tableau has fallen behind, making the Salesforce purchase a sort of saving grace for a company struggling to maintain its market lead. Here is the story of the rise of Microsoft’s Power BI relative to the struggle of Tableau …

Does Salesforce use Tableau?

If Salesforce integrates Tableau to where users can both integrate all data and store data themselves (as opposed to the cloud ), this will give Salesforce a competitive advantage over Microsoft (which stores data on the cloud). However, this must be performed quickly, as Microsoft is reaching out to many enterprises, both pushing Power BI and gaining feedback, the very same feedback that has led to its rapid growth in this market. I believe the potential is there: Salesforce has the marketing skills to rival Microsoft, while Tableau has the technological prowess that rivals Microsoft.

Is Salesforce overpriced?

Salesforce used its overpriced stock to buy an even more overpriced company. The acquisition is highly logical once you understand that Microsoft is now Salesforce’s main opponent. Still, Microsoft is the best buy in the business intelligence sector.

Is Tableau overpriced?

So, while Tableau might be overpriced by traditional financial analyses, the buyout might make sense when you consider the long term. In addition, Salesforce bought Tableau with stock, which itself is overpriced. Still, this news hardly justifies the prices for CRM and DATA.


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