
6 Salesforce Duplicate Rules You Need To Activate Right Now
- Account Exact Name. Purpose: To prevent the creation of multiple Accounts with the exact same Account name. …
- Account Name Potential Match. Purpose: to warn users of a potential duplicate where account names differ slightly. Companies that use an acronym.
- Lead-to-Lead Email Exact Match. Purpose: To prevent the creation of multiple Leads with the exact same email.
- Lead-to-Contact Email Exact Duplicate Rule. Purpose: To prevent the creation of multiple Leads-to-Contacts with the exact same email.
- Contact-to-Contact Email Exact Duplicate Rule. Purpose: To prevent the creation of multiple Contacts with the exact same email.
- Contact-to-Lead Email Exact Duplicate Rule. Purpose: To prevent the creation of multiple Contacts-to-Leads with the exact same email. …
Table of Contents
How to dedupe in Salesforce?
- What fields and rules you are going to use to match on
- What fields you need to see when looking at the match report
- What rules and criteria you are going to use to determine the “winner” (master) in the merge transaction. …
How to eliminate duplicate Salesforce Records?
- Make sure the entire list was put into alphabetical order.
- Make sure you selected a color to highlight the duplicate records in the “Conditional Formatting” window. …
- Make sure that before you click “Format” and “Conditional Formatting” that you first selected the FIRST email address which should be in Column A and Row 2.
What are Salesforce workflow rules?
Salesforce workflow rules do not only involve setting up an action that is related to the activity and has to be created as and when required. Choose the object to which you want this workflow rule to apply. Automatically: Assignment Rules can add records to a Queue when they are created, based on specific record criteria. …
How to delete duplicate records in Salesforce?
- Open a new excel file that is blank
- Go back to the excel file with the records and right click the column letter of the column that includes the email addresses. …
- Go back to the file which includes only email addresses. …
- Now click only the first email address in the file and click: Format; then Conditional Formatting. …

What Comes Out-of-the-box?
Out of the box, Salesforce provides three matching rules: for Accounts, Contacts, and Leads. These alone are insufficient, because:
1. Account Exact Name
Purpose: To prevent the creation of multiple Accounts with the exact same Account name.
2. Account Name Potential Match
Purpose: to warn users of a potential duplicate where account names differ slightly.
Leads & Contacts (People Duplicates)
Leads and Contacts are a bit more complicated. Sometimes users will say “I want to prevent Lead duplicates.” Or “I want to prevent Contact duplicates.” Both great goals, but still does not solve the total duplicate problem, even in tandem.
3. Lead-to-Lead Email Exact Match
Purpose: To prevent the creation of multiple Leads with the exact same email.
4. Lead-to-Contact Email Exact Duplicate Rule
Purpose: To prevent the creation of multiple Leads-to-Contacts with the exact same email.
5. Contact-to-Contact Email Exact Duplicate Rule
Purpose: To prevent the creation of multiple Contacts with the exact same email.
What happens if you pass duplicate prevention rules into Salesforce?
Duplicate prevention rules may result in data loss when information is passed from third-party integrations. For example, if you pass records into Salesforce from a marketing automation system, they can be blocked from being created and the additional intelligence/field data may also be lost.
How many duplicate rules can be deployed on each object?
Here are some limitations that you should be aware of: Only five duplicate rules can be deployed on each object (leads, contacts and accounts). The max rule limitation makes it nearly impossible to have a rule that covers all duplicate scenarios.
What is matching rule in Salesforce?
The functionality relies on two main components: Salesforce Matching Rules: Matching rules are used to determine whether the record that is being created or edited by the user is, in fact, a duplicate.
Can you duplicate records in Salesforce?
If your organization uses Salesforce, chances are that you’ve grappled with duplicate records at some point. With data coming from many sources such as direct user entry, imports using the Salesforce Data Wizard or third-party integrations, it’s pretty difficult to maintain good data hygiene. That being said, there is an out-of-the-box functionality that allows you to de-duplicate directly in Salesforce, the Salesforce Duplicate Management feature.
Can you bypass Salesforce sharing rules?
You can bypass Salesforce sharing rules when activating duplicate rules. In this event the rule may trigger a duplicate alert, but the user will not be able to see and/or edit the duplicate if they do not have access to the record.
