Table of Contents
What happens when a lead is converted in Salesforce?
Your lead is ready to be converted to an opportunity. When you convert a lead, Salesforce uses the information stored in the lead record to create a business account, a contact, and an opportunity. If you’ve enabled person accounts and the lead record didn’t include a company name, the lead is converted into a person account and an opportunity.
When is Salesforce going to buy Oracle?
There’s some buzz that Oracle will buy Salesforce.com, possibly within the next year. The idea is complete speculation, but considering each company’s current place in the IT industry, as well as recent chumminess between their CEOs, it makes sense. If Oracle buys Salesforce, the main drivers would be Salesforce’s inability to make waves outside its core competency of customer relationship management (CRM) software, as well as Oracle’s inability to be widely considered as a major cloud …
How long has Salesforce been around?
Salesforce was the first SaaS built from scratch to achieve record growth. The company was founded in March 1999 by three entrepreneurs. Unlike other SaaS companies at the time, the company was founded specifically to provide SaaS services – it didn’t transition to SaaS after experimenting with CD-ROM distribution, for example.
What is the history of Salesforce?
What is Salesforce?
- Salesforce is a SaaS or Software as a Service, which means there is no need to install the software or server to work on. …
- It was founded by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez in 1999.
- Salesforce was started as a CRM software, but today it provides various products and software solutions to users and developers.
When was Salesforce introduced?
Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies — cloud, mobile, social, blockchain, voice, and artificial intelligence — to connect to their customers in a whole new way.
Was Salesforce the first CRM?
When Salesforce started selling a CRM in the cloud, they were the first and only SaaS company. Their competition was the incumbent, on-premise CRM software. But this changed as the company grew.
How was Salesforce started?
Salesforce began in a small apartment in Telegraph Hill in San Francisco. Marc Benioff decided to leave a lucrative sales career at Oracle in order to pursue a vision. While Marc Benioff had the idea for Salesforce, there were three other company founders: Parker Harris, Dave Moellenhoff, and Frank Dominguez.
When did Salesforce go public?
June 2004In June 2004, the company had its initial public offering on the New York Stock Exchange under the stock symbol CRM and raised US$110 million.
Why is Salesforce so successful?
One of the reasons that Salesforce is so popular is that it is packed with features like no other CRM software; features such as contact management, workflow creation, task management, opportunity tracking, collaboration tools, customer engagement tools, analytics and an intuitive, mobile-ready dashboard.
Where will Salesforce be in 5 years?
Based on our forecasts, a long-term increase is expected, the “CRM” stock price prognosis for 2027-06-04 is 349.270 USD. With a 5-year investment, the revenue is expected to be around +95.72%. Your current $100 investment may be up to $195.72 in 2027. Get It Now!
Why Salesforce is used?
Salesforce creates and supports customer relationship management (CRM) software that helps break down the technology silos between departments to give companies a complete view of their customer everywhere they interact with your brand.
Which company owns Salesforce?
SAN FRANCISCO — Five years ago, Marc Benioff negotiated to sell Salesforce, the software company he co-founded in 1999 and has run ever since, to Microsoft.
Who is CEO of Salesforce?
Marc Benioff (Nov 2001–)Salesforce / CEOMarc Russell Benioff is an American internet entrepreneur and philanthropist. He is the co-founder, chairman and co-CEO of Salesforce, an enterprise cloud computing company. In September 2018, Benioff acquired Time. Wikipedia
Does Amazon use Salesforce?
Through this expanded partnership, Salesforce has chosen Amazon Connect as its preferred contact center technology and will resell Amazon Connect as part of its new upcoming offering, Service Cloud Voice, making it easy for organizations to deliver better customer service at a lower cost.
What are 6 benefits of Salesforce?
The 6 Greatest Benefits of CRM PlatformsTrustworthy reporting.Dashboards that visually showcase data.Improved messaging with automation.Proactive service.Efficiency enhanced by automation.Simplified collaboration.
Who are Salesforce competitors?
Competitors and Alternatives to SalesforceMicrosoft.Oracle.SAP.SugarCRM.Zoho.Sage.Zendesk.CRMNEXT.
What was the first CRM system?
Pat Sullivan and Mike Muhney released the first-ever CRM in 1987 by the name of ACT!. It was essentially a digital Rolodex that enabled its users to organize and store customer lifecycle information effectively.
What was the first CRM software?
The trend was followed by numerous companies and independent developers trying to maximize lead potential, including Tom Siebel of Siebel Systems, who designed the first CRM product, Siebel Customer Relationship Management, in 1993.
What is the origin of CRM?
CRM originated in the early 1970s when the business units had a manifestation that it would be advisable to become ‘customer emphatic’ rather than ‘product emphatic’. Birth of CRM was because of this heedful perceptiveness. and dependent on goodwill which created hindrance in clutching customers.
Who invented the term CRM?
Others who argue when CRM was introduced will suggest that two Texans, Pat Sullivan and Mike Muhney, were the guys who invented CRM, with their product ACT!. Act went through many name changes and acquisitions, but is still around today.
Where was Salesforce launched?
Salesforce launched at the Regency theater and had a surprise for all guests attending. They turned the lower level of the theater into a space that resembled Enterprise Software aka “Hell”, there were screaming salespeople actors in cages and games such as wacka-mole where the moles were other software companies.
What is Salesforce’s biggest acquisition?
Salesforce were on a roll, setting records with some of their biggest acquisitions ever. In 2019 they followed suit and shocked everyone with their $15.7 Billion acquisition of Tableau, one of the world’s leading data visualisation and business intelligence companies.
How much did Salesforce buy Ohana?
In 2018, Salesforce made their biggest acquisition at the time, bringing Mulesoft into the Ohana for $6.5 Billion. This was over double their previous record when they acquired Demandware in 2016 for $2.8 Billion.
What is Salesforce a fish in a pond?
Salesforce stood for something very different, and compared to the behemoth of other industry giants, Salesforce were a tiny fish in a huge pond, they had to stand out. Salesforce launched at the Regency theater and had a surprise for all guests attending.
What is trailhead in Salesforce?
Trailhead is a fun (and free) way to learn Salesforce – an online platform provided by Salesforce that opens up access to learn about the technology and build a career in the industry. Anyone can create an account and learn, which has made Salesforce specific skills accessible for anyone.
Where was the first Dreamforce event held?
This new event was called Dreamforce, and instead of lasting for a few hours, it was held over a few days. The first Dreamforce was held in downtown San Francisco at a hotel called Westin St. Francis and had just over 1000 registered attendees coming to the event with 52 presentations.
Does Salesforce have Einstein Analytics?
This was interesting for a few reasons, but primarily because Salesforce already had an enterprise-grade solution for business intelligence, called Einstein Analytics. As data is quickly becoming one of a company’s most valuable assets, it’s imperative to be able to dissect this data to make informed decisions.
When did Salesforce buy Slack?
On December 1, 2020, it was announced that Salesforce would acquire Slack for $27.7 billion. In February 2021, Salesforce announced that CFO Mark Hawkins would be retiring from his position after six years of working for the company, retaining however a position as CFO emeritus until October.
How much revenue does Salesforce have in 2019?
For the fiscal year 2019, Salesforce reported revenue of US$13.28 billion, an increase of 26% year-over-year and 26% in constant currency. The CRM giant reported subscription and support revenues of US$12.41 billion, an increase of 27% year-over-year.
Why did Salesforce reject donations?
The not-for-profit organization Refugee and Immigrant Center for Education and Legal Services (RAICES) rejected a US$250,000 philanthropic donation from Salesforce because the company has contracts with U.S. Customs and Border Protection. The executive director of Raices, Jonathan Ryan, tweeted that “When it comes to supporting oppressive, inhumane, and illegal policies, we want to be clear: the only right action is to stop” in reference to the rejected donation. Salesforce CEO Marc Benioff responded in an official statement that the company’s employees “don’t work with CBP regarding separation of families. CBP is a customer & follows our TOS. We don’t have an agreement with ICE. I’m Proud of the Men & Women who protect & serve our country every day & I’m Proud of our Ohana .”
What are the tabs in Salesforce?
Salesforce users can configure their CRM application. In the system, there are tabs such as “Contacts,” “Reports,” and “Accounts.” Each tab contains associated information. Configuration can be done on each tab by adding user-defined custom fields.
What is Lightning Platform?
Lightning Platform (also known as Force.com) is a platform as a service (PaaS) that allows developers to create add-on applications that integrate into the main Salesforce.com application. These third-party applications are hosted on Salesforce.com’s infrastructure.
Is Salesforce a tax avoidance company?
Tax avoidance. In December 2019, the Institute on Taxation and Economic Policy found that Salesforce was one of 91 companies who “paid an effective federal tax rate of 0% or less” in 2018, as a result of the Tax Cuts and Jobs Act of 2017.
Does Salesforce use Solaris?
The company uses the Momentum platform from Message Systems to allow its customers to send large amounts of email.
Where is Salesforce based?
The company, based in the high-rise Salesforce Tower in San Francisco, reported revenues of $13.28 billion in 2019, making it one of the strongest financial producers in the global software sector. That’s a pretty big deal for a company that’s only been around a few decades. So how did Salesforce ( CRM) – Get Report get to the top …
What is Salesforce model?
Salesforce Model – A “Single Idea”. Salesforce was founded in 1999 by Marc Benioff, a sales executive at Oracle, one of the largest software companies in the world. The company was founded on a single, bold premise – that software should be made available to the masses, on a 24/7 basis, over a global cloud computing infrastructure.
How much is Salesforce worth in 2020?
In 2020, Salesforce stands as one of the most prominent computer software companies the world, with a market cap of $156 billion and a one-year target consensus analyst estimate of $203 per share.
Where was the first Dreamforce convention held?
Getting off the ground was a slow process, but the company turned the corner after its first-ever Dreamforce annual convention, held at the Westin Hotel in San Francisco in 2003, which attracted thousands of attendees.
Does Salesforce pay taxes?
Twelve years later, the company found trouble on the tax and cultural fronts. In 2019, Salesforce was cited as one of many Fortune 500 companies that paid an effective U.S. tax rate of 0% or less, even though it did so legally.
Is Salesforce the big dog?
That’s an impressive outlook for a company that was once dismissed as an “ant at the picnic.”. Instead, Salesforce is the big dog now, in a cloud computing landscape that it helped to create and has dominated in for the past two decades.
What is Salesforce Apex?
Apex was Salesforce’s On-Demand Programming Language which allows third parties, for the first time, to write and run code on Salesforce.com’s multi-tenant, shared architecture. This empowers customers, partners and developers with the same language and platform that have allowed salesforce.com to build its industry-leading on-demand service.
What is Salesforce’s look and feel?
Salesforce’s look and feel has stayed relatively consistent for it’s 16 years in operation. It has kept it’s original Amazon style tabs along with a white/blue colour scheme. This no presents quite a contrast with the bright, vibrant and responsive App that Salesforce released a couple of years ago. To keep customers happy and to push the componentized way of developing that Salesforce are promoting, Salesforce needed a new look. The Lightning experience new was slowly rolled out to the community over summer 2015 with an official launch at Dreamforce a couple of months later. The Lightning experience looked to change the way Salesforce.com looked through a browser forever. This would also unify the look and feel across Salesforce no matter what device you were using.
Is Salesforce mobile?
Before 2013 Salesforce had a mobile application called Salesforce Mobile, that gave you access to a select amount of your information from your phone. Unfortunately with the growing mobile age, this wasn’t enough, people needed a better way to interact with all their data, apps and customers.
1999: Small beginnings
Salesforce started in a small apartment in Telegraph Hill in San Francisco!
2000-2002: No Software
Salesforce has launched an aggressive marketing strategy around its CRM. Marc Benioff, for example, organized a false demonstration at a major event of their competitor of the time Siebel (Acquired by Oracle in 2005). Siebel called the police, which gave Salesforce a huge media buzz.
2003: First Dreamforce Event
Salesforce’s first annual Dreamforce convention brought together just over 1,000 people and was held at the Westin Hotel in San Francisco.
2004: Initial public offering
After five years of steady growth to reach 8,700 customers, Salesforce launched its IPO and raised $ 110 million.
2005: AppExchange Launch
Salesforce AppExchange, a platform launched in 2005. This is an e-commerce site for third-party applications that connect to Salesforce or run natively on the Salesforce platform.
2006: The APEX programming language
Salesforce launches “Apex”, a programming language that allows third-party developers to write and execute code on Salesforce’s multi-tenant architecture. Salesforce also created Visualforce, which enables organizations to create user interfaces of their choice with components: buttons, links, forms, lists..etc
2008: Force.com Launch
Salesforce launches Force.com as a platform for developers to build and run applications without worrying about infrastructure. It was the first type platform (PaaS).
Where did Salesforce start?
In March 1999, Marc Benioff, with partners Parker Harris, Dave Moellenhoff, and Frank Dominguez, started Salesforce in a one-bedroom apartment in Telegraph Hill, San Francisco. They envisioned a business solution that would enable companies to improve their relationships and interactions with customers.#N#Salesforce founded the innovative idea of substituting conventional desktop CRM software with CRM in the cloud, making it available anytime from anywhere. But how does a small team compete with industry giants? In the year 2000, Salesforce was armed with an excellent product, a great team, a different perspective. They launched their product, albeit with a bit of controversy, but it paved their way in starting the Salesforce ecosystem.#N#Every year has been eventful for the Salesforce team. They launched parts of the Salesforce ecosystem, like the now iconic Dreamforce and Salesforce Ohana to industry-changing business software like AppExchange, Apex, and Visualforce. In 2012, Salesforce turned to a new market, and one of their key pillars came to be, the Marketing Cloud.#N#But staying true to their mission to improve the education of everyone in their ecosystem, Salesforce launched Trailhead, “a new way to learn Salesforce.” To this day, this is one of the most valuable resources in learning about the Salesforce platform. Through the years, Salesforce gathered accolades and awards, like being named Forbes World’s #1 Most Innovative Company in 2017. They also acquired, merged, and partnered with other companies to keep bringing the industry to new heights and continuously providing customers with better products and services.#N#From a small apartment in Telegraph Hill, San Francisco, Salesforce is now headquartered at the 1,070-foot Salesforce Tower.
What is Salesforce’s goal?
Salesforce aims to create a workplace that reflects society. It’s their core to integrate equality into every step of their employee experience. To do this, they’re working on adapting the following strategies to take the company and its users to the next level: Leading with Data, Investing in Development, Empowering Equality Groups, and Adopting Inclusive Practices.#N#Marc Benioff said in 2018 that it’s still early in the history of Salesforce. They have much more to offer, more to achieve, and more to help. Their vision is to have 50% of their U.S. workforce made up of Underrepresented Groups by 2023, 4.2 million jobs in 2024, and to be a $60 billion company by 2034. And with their current progress, that goal is well within their reach.#N#Salesforce welcomes everyone to join their ‘Ohana’, an inclusive community of over 10 million innovators, disruptors, and community shapers called Trailblazers. Ohana is a Hawaiian term that means an extended “family”. And that is what Salesforce Ohana is all about, a support system that is like a family. This inclusive community provides support to its members. It consists of Salesforce employees, customers, partners and developers. In this support system, not only they learn and work together but also gather together for events such as Dreamforce and World Tour to amplify their learning. Dreamforce is an event that unites the entire Salesforce community for a fun reunion. It brings together thought leaders, industry pioneers, and thousands of people within the Salesforce community for days of training, influence, and fun. While the Salesforce World Tour is a global information tour, where you can learn best practices on how you can maximize Salesforce platform and cloud services usage, it is also an excellent opportunity to network and make new connections.#N#Do you want to be part of this amazing community? You can be part of the Salesforce ‘Ohana’ and have all the support you need in your Salesforce journey. Start your journey and develop your Salesforce career now!
Is Salesforce a success?
More than two decades since its inception, Salesforce has now reached great success . They have an ecosystem of satisfied users and talented Admins, Developers, and Consultants, all inspired by the Trailblazer movement. The company aims to improve CRM and disrupt the software development industry, while continuously making an impact in the business world through equality and diversity.
What is Salesforce history?
Salesforce (the company) has arguably done more to advance the adoption of what’s now commonly known as “cloud software” than any other company. When Salesforce (the product) was first launched, a majority of businesspeople were distrustful …
How much did Salesforce buy?
In March of 2018, Salesforce announced its biggest acquisition ever—a $6.5 billion purchase of integration vendor MuleSoft. Also in 2018, Marc Benioff declared that the goal of Salesforce is to be a $60 billion company by 2034.
How much revenue did Salesforce have in 2009?
2009: A Billion Dollars In Annual Revenue. 2009 was the year that Salesforce reached the $1 billion revenue mark. The company ended its fiscal year with over 55,000 customers. At Dreamforce ’09, Salesforce announced Chatter, which functionality continues to be iterated with each seasonal release.
Why did Salesforce need a browser?
Because of this uneasiness , Salesforce not only needed to sell the idea of using a browser as a CRM user interface — the company also had to convince buyers that customer and other data was secure from loss and intrusion.
What was Salesforce’s most acquisitive year?
2016 was the most acquisitive year in the history of Salesforce. Acquisitions included the native CPQ tool SteelBrick. It also included the largest purchase price up until that point—$2.86 billion for DemandWare. 2016 was also the year that Salesforce announced Health Cloud.
What is Digital 360?
This is a series of pre-built apps or templates for consumer goods, financial services, healthcare, communications & media, public sector, emergency response management and nonprofit.
When did Salesforce acquire Slack?
In May of 2020, Salesforce announced Work.com, a bundle of technologies & services designed to help businesses reopen quickly and safely. On December 1, 2020, Salesforce announced that the company will acquire Slack for $27.7 billion. According to Salesforce, Slack will become the new interface for Customer 360.
Where did CRM originate?
The first recorded example of trade dates back 20,000 years, during this time obsidian knives were traded in what is now Papua New Guinea, between islands that had valuable obsidian deposits and those that did not. Obsidian was prized globally in those early times for its suitability for knives and other cutting implements and was traded in early Europe and Asia as well as the Americas.
Who invented CRM?
The beginnings of CRM as we know it started in the 1980s. Robert and Kate Kestnbaum were pioneers of database marketing. Which was a form of direct marketing that analysed the customer database statistically to identify which customers would be most likely to react to a marketing campaign. The concept took off and Kestnbaum, together with Robert Shaw, brought us new concepts and methodologies, ranging from customer lifetime value to channel management. There is a lot of debate about who invented CRM, but, if you take Bob Kestnbaum’s contributions to modern marketing and strategy, he probably has earned the crown.
What was the SFA in 1990?
The acronym “SFA” (Sales Force Automation) described these products, that were an amalgamation of database marketing and contact management. One of the early products from a pioneer, Tom Siebel, who was working at Oracle at the time, left to form Siebel and sell his solution, which became the market leader in its day. The ERP companies also saw an opportunity and the market became very competitive. However, not all companies were offering megalithic and expensive solutions. Companies such as Goldmine (1990) and Maximiser (1987) provided off-the-shelf software that was affordable for small businesses, but had enough features that made them attractive to large multinationals. Both companies are still around today.
Where was obsidian traded?
Obsidian was prized globally in those early times for its suitability for knives and other cutting implements and was traded in early Europe and Asia as well as the Americas.
When did automation start?
Automation was eagerly adopted by anyone with record keep concerns and lots of money to spend, starting in the late 1950s and early 1960s.
Is CRM in the 21st century?
CRM in the 21st Century. As of now, the market for new CRM products does not seem to have reached it’s saturation point. New companies continue to come to market with cloud products, while existing vendors have changed their licensing models to offer cloud alternatives to traditional site licenses.
Overview
Criticisms
In November 2007 a phishing attack compromised contact information on a number of Salesforce customers. Some customers then received phishing emails that appeared to be invoices from Salesforce. Salesforce has stated that “a phisher tricked someone into disclosing a password, but this intrusion did not stem from a security flaw in [the salesforce.com] application or database.”
In 2017 at DEF CON, two security engineers were let go after giving a presentation on an internal …
History
The company was founded in 1999 by former Oracle executive Marc Benioff, together with Parker Harris, Dave Moellenhoff, and Frank Dominguez as a software as a service (SaaS) company. Initial funding for the company came from Larry Ellison and Halsey Minor.
In 2003, Salesforce held its first annual Dreamforce conference in San Francisco. In June 2004, the company had its initial public offering on the New York Stock Exchange under the stock symbo…
Services
Salesforce’s products include several customer relationship management (CRM) technologies, including: Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud and Platform. Additional technologies include Slack, MuleSoft, Tableau Analytics, and Trailhead.
Salesforce’s main technologies are tools for customer management. Other products enable customers to create apps, integrate data from other systems, visualize data, and offer training c…
Operations
Salesforce is headquartered in San Francisco in the Salesforce Tower. Salesforce has international offices in Hong Kong, Israel, and Sydney.
Standard & Poor’s added Salesforce to the S&P 500 Index in September 2008.
According to Marc Benioff, Salesforce corporate culture is based on the concept of Ohana.
Acquisitions
Salesforce has acquired many companies throughout its history.
In 2006, Salesforce acquired Sendia, a mobile web service firm, for $15 million and Kieden, an online advertising company. In 2007, Koral, a content management service, was acquired. In 2008, Salesforce acquired Instranet for $31.5 million. In 2010, Salesforce acquired multiple companies, including Jigs…
Salesforce Ventures
In 2009, Salesforce began investing in startups. These investments became Salesforce Ventures, headed by John Somorjai In September 2014, SFV set up Salesforce1 Fund, aimed at start-ups creating applications primarily for mobile phones. In December 2018, Salesforce Ventures announced the launch of the Japan Trailblazer Fund, focused on Japanese startups.
In August 2018, Salesforce Ventures reported investments totaling over $1 billion in 275 compa…
See also
• Salesforce Tower
• Salesforce Tower Indianapolis
• Salesforce Marketing Cloud
• SalesforceIQ
Salesforce Model – A “Single Idea”
Growth of Salesforce
-
After creating Salesforce in the usual Silicon Valley style – Benioff created the blueprint for his new company in his tiny Telegraph Hill apartment near downtown San Francisco – Benioff went to work. He did so with three business partners Parker Harris, Dave Moellenhoff and Frank Dominguez, with the original funding coming from Larry Ellison, CEO and founder of Oracle and …
Downbeat News
-
Salesforce has had its share of growing pains – and bad news – throughout its 21 years in operation. In 2007, the company was victimized by an email phishing attack that led to cyber-thieves landing the contact information of Salesforce customers (a company salesperson had inadvertently provided a log-in password to a data fraudster.) Twelve years later, the company fo…
Going Forward
-
In 2020, Salesforce stands as one of the most prominent computer software companies the world, with a market cap of $156 billion and a one-year target consensus analyst estimate of $203 per share. The company is widely cited by in-the-know investors as a major growth stock, with 91% of technology industry analysts tracked by FactSet.com calling CRM either a “buy” or “overw…
1999 – Telegraph Hill
-
Believe it or not, Salesforce started life in March, 1999 contained out of a one bedroom apartment next to Marc Benioff’s house, atop Telegraph Hill, San Francisco. The three men that started working in this tiny office along with Marc? Parker Harris, Frank Dominguez and Dave Moellenhoff. They were also accompanied by posters of the Dalai Lama, Alb…
2000 – No Software
-
As the millennium came around, Salesforce were armed with a great product, a great team and a new office at One Market Street. It was time for the product launch. Salesforce stood for something very different, and compared to the behemoth of other industry giants, Salesforce were a tiny fish in a huge pond, they had to stand out. Salesforce launched at the Regency theater an…
2003 – Dreamforce
-
2003 was the birth of one of the most iconic parts of the Salesforce ecosystem. Prior to this, Salesforce had held many events around the country called “City Tours”, these usually lasted for a few hours and showcased the latest Salesforce features and roadmap, as well as allowed customers to network and talk about how to get more out of the product. This new event was ca…
2004 – Ohana
-
You may have just only heard about the Salesforce Ohana, with a recent push to involve not just the employee’s of Salesforce, but the global community they have created. But the Salesforce Ohana has been around from the very beginning, with wearing Hawaiian shirts into work to instill the culture and a Hawaiian themed launch party for Salesforce.com going public in June 2004. …
2005 – AppExchange
-
In 2005 Salesforce developed a service that would change business software forever, BusinessWeek called it “eBay for business software” and Forbes described it as the ‘iTunes of business software”, Salesforce called this service the AppExchange. The AppExchange worked because communities work best with market dynamics. It offered partners a place where they c…
2006 – Apex, Visualforce & Beyond
-
At Dreamforce 2006, more than 5,000 members of the Salesforce community gathered to hear about the latest innovations at Salesforce.com. What they would release this year and the following years, would change the way that developers see Salesforce forever. Apex was Salesforce’s On-Demand Programming Language which allows third parties, for the first time, to …
2012 – Marketing Cloud
-
With Sales, Service & PaaS already a part of the Salesforce suite of products, Salesforce turns to a new market. Prior to Dreamforce 2012 Salesforce had been very busy acquiring companies in a particular space. Radian 6 a social listening tool was acquired for $326M, Buddy Media which specialises in publishing and analysing social media content for $745M and finally ExactTarget …
2013 – Mobile
-
With over 55% of people on earth owning a smartphone in 2013, it was about time that Salesforce took a focus on mobile. Before 2013 Salesforce had a mobile application called Salesforce Mobile, that gave you access to a select amount of your information from your phone. Unfortunately with the growing mobile age, this wasn’t enough, people needed a better way to int…
2015 – Lightning Strikes
-
Salesforce’s look and feel has stayed relatively consistent for it’s 16 years in operation. It has kept it’s original Amazon style tabs along with a white/blue colour scheme. This no presents quite a contrast with the bright, vibrant and responsive App that Salesforce released a couple of years ago. To keep customers happy and to push the componentized way of developing that Salesfor…
2016 – Artificial Intelligence
-
It would seem very apt that the latest big development in Salesforce’s history just shouts disruptive advancement and we also know that, the future is here. At this years Dreamforce, Salesforce announced their newest product, Einstein. Einstein has been developed across every Salesforce product and allows all Salesforce customers to access the latest insigh…