
Table of Contents
Why did Salesforce buy tableau?
With Tableau, Salesforce will rekindle their cloud story Salesforce where they earlier failed. Salesforce can deepen its integrated analytics stack in its own cloud with Tableau, by providing customers a place to analyse it in a single place, without the need for migrating to other clouds.
Why is Salesforce acquiring Tableau?
Among them:
- Datorama – A single platform that includes all marketing analytics. Salesforce bought it for $766 million in 2018.
- Demandware – A cloud-based e-commerce solution. Salesforce bought it for $2.8 billion in 2016.
- ExactTarget – An email marketing solution. …
- Krux – An ad tech company. …
- Radian6 – A social media monitoring platform. …
What is the difference between tableau and Salesforce?
Tableau CRM is open to any data, including structured CRM data in Salesforce, financial data in SAP, or inventory data in Oracle. And Tableau CRM works with the overwhelming amount of new data being created all the time, including semistructured data from machines, sensors, mobile apps, and websites.
Is tableau free or paid software?
Yes, Tableau free version is the trial version which uses the tableau desktop. Tableau free version is not cost-effective for a small organization when creating data visualizations. Consumers can get the public version of the tableau desktop for a free license. It offers free versions of its proprietary solutions and satisfies business analysts.

What is Salesforce doing with Tableau?
Salesforce revolutionized CRM by using the power of the cloud. Tableau puts that rich customer data to work by providing analytics for everyone in your organization. Blend Salesforce data with other types of data, both cloud and on-prem data sources, for a deeper understanding of your business.
Can you connect Salesforce to Tableau?
To connect with Tableau, you will need to provide your Salesforce credentials such as username and password to sign in to your Salesforce account and load data to Tableau. Once you’ve signed in successfully, you will need to provide Tableau, access to your Salesforce data and your account.
Is Tableau a Salesforce product?
Salesforce acquires Tableau in 2019 Salesforce acquired Tableau in 2019, bringing another level of data analytics into the Salesforce ecosystem.
Which is better Salesforce or Tableau?
Salesforce scored higher in 9 areas: Overall Rating, Career Opportunities, Compensation & Benefits, Work-life balance, Senior Management, Culture & Values, CEO Approval, % Recommend to a friend and Positive Business Outlook.
Can Tableau push data to Salesforce?
Use Data Sync to pull Account record data from Salesforce into Tableau CRM, and the Tableau CRM Snowflake Connector to pull Order data from Snowflake. Then use a Data Prep Join node to associate the Order data to Account records and an output node to push the transformed data to Salesforce.
Is Tableau native to Salesforce?
CRM Analytics, the Tableau advanced analytics solution for CRM users, delivers on this need, and it’s native to the Salesforce platform—where teams spend most of their productive time.
How is Tableau different from Salesforce?
Salesforce reports and dashboards are the “go-to” option for quick reporting, however, you can hit a ceiling with native Salesforce analytics. Tableau CRM (TCRM) is a self-service data visualization and business intelligence (BI) platform that integrates Salesforce data with external data.
What is Tableau CRM in Salesforce?
What is Tableau CRM? Tableau CRM (formerly Einstein Analytics) is a revolutionary customer and business analytics platform that’s optimized for mobile use and brings flexible customer analytics to your CRM. It works with any data, from any data source, and it will change the way your company answers critical questions.
Is Tableau in Salesforce free?
Tableau CRM | Salesforce Developers. Try Tableau CRM, the complete native analytics solution built on the world’s #1 CRM — free for 30 days.
Is Tableau and Salesforce the same?
SAN FRANCISCO, Calif. — August 1, 2019 — Salesforce (NYSE:CRM), the global leader in CRM, today announced it has completed its acquisition of Tableau Software, bringing together the world’s #1 CRM with the world’s #1 analytics platform.
Is Tableau a Salesforce company?
After acquiring Tableau Software last year through a transaction of $15.7 billion, Salesforce has now announced that Einstein Analytics will now be integrated with Tableau and it will be rebranded as Tableau CRM.
What is difference between Tableau and Tableau CRM?
One of the primary differences is that Tableau CRM is unique to Salesforce’s ecosystem. Tableau is a stand-alone product that can exist on its own. Again, both tools are impactful, but depending on use-case, Abby says, “One may be better than the other.”
What is Salesforce’s acquisition of Tableau?
SAN FRANCISCO, Calif. — August 1, 2019 — Salesforce (NYSE:CRM), the global leader in CRM, today announced it has completed its acquisition of Tableau Software, bringing together the world’s #1 CRM with the world’s #1 analytics platform. “Tableau is an extraordinary company, with an amazing product and team and an incredibly passionate community,” …
Is tableau part of Salesforce?
As part of Salesforce, Tableau will be positioned to accelerate and extend its mission to help people see and understand data.
When work flows, insights grow
Make smarter decisions, faster. Get notifications for your most important business metrics and seamlessly find, share, and collaborate on analytics with Tableau and Slack.
Visualize opportunities hiding in your data
Tableau helps you see new ways to connect with customers on a deeper level. Gain valuable insights as you manage and monitor your business in real time — and next time the world changes, you’ll pivot first.
Unlock the full power of Salesforce
Tableau enhances Customer 360 with analytics apps, dashboard templates, and seamless product connections. Teams across your entire company can easily learn more from their data right in the flow of work.
Empower teams to make data-driven decisions
Everyone should have access to data and understand how to use it. Tableau gives your whole team an analytics platform that makes it easy to dive deep into the data, find insights, and drive your business forward.
Join a community that has your back
More than a million peers stand ready to support you with every step you take to develop your data skills. Nurture powerful connections and learn how to do things with data that you never imagined possible.
Supercharge your business with enterprise analytics
Tableau is the broadest and deepest analytics platform with the flexibility to grow as your data strategy evolves. Einstein, our industry-leading AI, is built right in — making it easy to inject data into your business culture, find insights, and achieve better outcomes.
Make the connection and set up the data source
Start Tableau and under Connect, select Salesforce. For a complete list of data connections, select More under To a Server. Then do the following:
Use Dashboard Starters
You can use a Dashboard Starter to quickly build informative dashboard designs made specifically for key business metrics on Tableau Desktop and Tableau Online. For more information, see Dashboard Starters for Cloud-based Data.
Use joins in Salesforce
When you set up the data source on the data source page, when you drag a table to the canvas, the list of tables you can select from to join is filtered. You can create joins on any string fields and on fields that are constrained references between tables. (Only left and inner joins are supported.) You can also add joins later.
Troubleshoot Salesforce connections
Tableau leverages the various force.com APIs to connect to Salesforce.com, Force.com, and Database.com data. These services have some restrictions on the type of data and the amount of data that you can access at a given time. If you are having trouble connecting, the following list of common restrictions may help you find a solution.
See also
Set Up Data Sources – Add more data to this data source or prepare your data before you analyze it.
What is tableau used for?
Tableau is a powerful business intelligence tool used to turn raw data into an understandable format. It is a tool popularly used to visualize data and can be understood even by a non-technical user. It creates visualizations with the help of dashboards and worksheets, helping users perform real-time analysis in a very fast and secure manner. It doesn’t require a user to have any programming skill or technical background to operate it.
How to use Tableau to visualize data?
This can be implemented using the following steps: Step 1: Configuring Tableau’s in-built Salesforce connector. Step 2: Configuring the data source.
What is Salesforce contact management?
Contact Management: Salesforce offers smooth contact-management by providing access to critical customer data and interaction history. It provides great insights on how to use customer data to get a better understanding of their behaviour using various trends and metrics and formulate strategies.
How to connect to Tableau?
To connect with Tableau, you will need to provide your Salesforce credentials such as username and password to sign in to your Salesforce account and load data to Tableau. Tableau’s Salesforce connector. Once you’ve signed in successfully, you will need to provide Tableau, access to your Salesforce data and your account.
What is Salesforce CRM?
Salesforce is a cloud-based CRM tool that helps you maintain and manage your organization’s interactions with its customer base. Salesforce generates a lot of data from managing these interactions. It also offers cloud-based tools such as data analytics, IoT products. These generate data that provide priceless insights about customers and can be extremely useful for the organisation.
What is the home screen of tableau?
Tableau’s home screen. In the Connect column, you will find multiple sources you can easily connect to with Tableau. The source can be a file, a server or even saved data sources. You can analyse your data by dragging it in the centre of the screen called canvas. Tableau’s canvas.
Does tableau require programming?
It doesn’t require a user to have any programming skill or technical background to operate it . Tableau is not only available as a desktop application but also as an online service that can be accessed by any user on the go. All you need to do is sign in your account on your device.
Who is Tableau?
Tableau pioneered self-service analytics with an intuitive analytics platform that empowers people of any skill level to work with data. Tens of thousands of organizations around the world, such as Charles Schwab, Verizon, Schneider Electric, Southwest and Netflix, rely on Tableau to help them see and understand data.
How will Salesforce customers benefit from this combination?
Companies of every size and industry are transforming how they do business in the digital age—customers and data are at the heart of those transformations.
How will Tableau customers benefit from being part of the Salesforce family?
As part of Salesforce, Tableau will be positioned to scale and further its mission to help people see and understand data. Following close, Tableau will operate independently within Salesforce under the Tableau brand, driving forward a continued focus on its mission, customers and community with the full power of Salesforce behind them.
How will the acquisition affect the Salesforce Analytics product roadmap?
With the addition of Tableau, the Salesforce Customer 360 Analytics products now offer the best solutions for every analytics use case.
Set up advanced business analytics for the most powerful CRM in the world
Salesforce provides a highly customizable, versatile total business software suite. Users have access to a choice of products for sales, service, marketing, and other business functions. Tableau is a brand of business analytics software owned by Salesforce, which is designed to be compatible with all of its software products.
Today’s best Salesforce deals
Get Salesforce from $25 per user/mo (US-only link)
Salesforce is the CRM market-leader for good reason: it offers a comprehensive suite of customer relationship tools, excellent integration, and unrivalled customization. Follow this link to find out more.
How to set up Salesforce with Tableau: Preparation
Once Salesforce acquired Tableau in August 2019, Tableau became a native application in the Salesforce suite. As such, it comes with a built-in Salesforce connector that enables you to connect Tableau analytics to your Salesforce data quickly and easily.
Step 1: Ensure that the correct APIs are enabled
APIs are programs that enable applications to access data in your Salesforce org.
Step 3: Name your data source
At this point, assuming all the APIs from step one have connected correctly, you should reach the data source page. If you get an error that mentions hitting the API limit, jump ahead to Step 7. If any other error occurs at this stage, contact Salesforce support—the issue is likely related to one or more of the APIs.
Step 4: Select a schema
The next step is to create the actual connection between the Salesforce data you just downloaded and Tableau’s analytics. To do so, choose either a standard or custom connection.
Step 5 (optional): Set up joins
Before you can run Tableau’s analytics on your Salesforce data, you may need to create joins in your data. Different tables might need to be joined together to run your analysis—values that show up in different tables can be linked, and strings can be concatenated.
Use Salesforce Reports, or Tableau CRM?
Salesforce reports and dashboards are first-class, however, as I mentioned, you can hit a ceiling with native Salesforce analytics. Let me explain with an example where the complexity of the data model and business requirements exceeded what is possible with Salesforce reports.
Salesforce Reports vs. Tableau CRM vs. Tableau
Are Salesforce reports and dashboards underpowered, inadequate, or obsolete? No! You need to know when to use them. Here’s a good ‘rule of thumb’ to follow:
Reasons to Use Tableau CRM
Your Salesforce environment has customizations and complexities that make comprehensive reporting in Salesforce difficult, if not impossible.
3 Signs you need to upgrade to Tableau CRM
Export: you export Salesforce reports into a spreadsheet so you can aggregate and transform your data to create the desired dashboard.
Top Benefits of using Tableau CRM with Salesforce
TCRM accelerates your adoption of Salesforce, as users are served up insights they previously didn’t have access to. In turn, this amplifies your Salesforce return on investment (ROI) to become a true customer-focused, data-driven organization. Here’s how:
Final thought
Many businesses that we speak to are investing heavily in cloud technology and Salesforce, but they are not getting the ROI that they hope for. In our experience, one of the top reasons for this is a failure to deliver the data insights they need to make smart, timely business decisions.
When work flows, insights grow
Make smarter decisions, faster. Get notifications for your most important business metrics and seamlessly find, share, and collaborate on analytics with Tableau CRM and Slack.
Capture actionable insights right inside your CRM
Put contextual data at your fingertips with AI-powered analytics native to Salesforce. Tableau CRM helps you see ahead, prioritize, and seize business opportunities — the moment it matters most.
Discover the story your data has to tell
Automatically uncover simple answers to complex business questions using transparent, understandable AI models built with clicks, not code. Learn what happened and why, so you can better predict what comes next.
Manage the big picture and take action
Create visualizations, make predictions, and find insights by bringing all of your data into your Salesforce workflows. Then act on your findings instantly by collaborating in Slack, updating records, and sharing dashboards.
Explore the entire Tableau platform
Tableau is the broadest and deepest analytics platform with the flexibility to grow as your data strategy evolves. Einstein, our industry-leading AI, is built right in — making it easy to inject data into your business culture, find insights, and achieve better outcomes.

Before You Connect
Recommendation
Make The Connection and Set Up The Data Source
Use Accelerators
Use Joins in Salesforce
Troubleshoot Salesforce Connections
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Tableau leverages the various force.com APIs to connect to Salesforce.com, Force.com, and Database.com data. These services have some restrictions on the type of data and the amount of data that you can access at a given time. If you are having trouble connecting, the following list of common restrictions may help you find a solution.