What is sales enablement salesforce


Sales enablement is a process that allows an organization to equip its salesforce with information, content, and tools that help it sell better and with more effectiveness. The main function of sales enablement is to enable the sales rep to keep the customer engaged throughout his or her journey.


Table of Contents

What is sales enablement and how to do it?

“Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s problem-solving life cycle, to optimise the return on investment of the selling system.”

How to structure your sales enablement team?

  • Sales Systems and Data Management
  • Sales Process Excellence and Sales Coaching
  • Sales Training and Talent Management
  • Sales Report Design and Analytics
  • Sales Knowledge Management
  • Sales Process and Operations Deployment

Is Salesforce a marketing automation software?

Salesforce is a major customer relationship management (CRM) software provider. They acquired the marketing automation service Pardot in 2012, and now sell monthly subscriptions to it as an add-on to the market-leading cloud-based Salesforce CRM.

Is Salesforce a small business?

Yes, Salesforce is a great solution for small businesses. The vendor aggressively promotes solutions that help small businesses thrive and grow. This includes primarily the affordable Salesforce Essentials CRM app. Other support systems for SMBs include an online learning platform via Trailhead and funding opportunity with Salesforce Ventures.


What is Salesforce sales Enablement?

Sales enablement is the process of giving your sales team everything they need to close deals. Quite literally, it’s how sales leaders enable their teams to win more business. How do you enable sales teams? Through resources, training, and ongoing learning and support.

What is a sales enablement function?

Sales enablement is the iterative process of providing your business’s sales team with the resources they need to close more deals. These resources may include content, tools, knowledge, and information to effectively sell your product or service to customers.

What is sales enablement platform?

What are Sales Enablement Platforms? Gartner defines sales enablement platforms (SEPs) as tools that unite sales enablement functions and customer-facing sales execution. They predominantly feature native capabilities for sales content, sales training and coaching.

Is sales Enablement the same as sales operations?

Sales operations evaluates and manages process solutions that allow sales reps to work smarter and perform better. Sales enablement technology provides additional support for sellers, with tools for content management, sales training and sales and marketing alignment.

How is sales enablement different than marketing?

Though both content marketing and sales enablement teams focus on content, these teams differ when it comes to their primary audience: Content marketing focuses on creating assets for buyer consumption while sales enablement focuses on how salespeople will engage with and distribute that content.

Why do you need sales enablement?

Sales enablement is important because it prepares salespeople to conduct a more effective sales process and achieve better sales results. The right sales enablement strategy equips reps with the training, coaching and content they need to be successful.

Is CRM a sales enablement tool?

At the simplest level: Sales enablement provides tools and resources to close more deals. CRM is a database that also automates processes and procedures to make salespeople more productive.

Is Highspot a CRM?

Highspot offers deep integration with top CRM applications like Salesforce and Dynamics 365 so that sales teams can leverage the full suite of Highspot capabilities directly in CRM without leaving their existing workflow — generating a strong return on their enablement spend.

What is sales enablement content?

Sales enablement content is content that sales reps can use throughout the selling process. Sales reps need the right content at the right time to effectively engage with prospects and address their concerns. According to Salesforce, 58% of pipelines stall because sales reps are unable to add value.

What is sales enablement manager?

A sales enablement manager supports the sales team by building sales content, sharing enablement best practices, and developing training. Often, the role also manages technology such as the content management system (CMS), customer relationship management (CRM) system, or sales enablement platform.

What is the difference between sales and operations?

While revenue operations focus on revenue growth and integration of sales, marketing and service departments, sales operations focus on sales department efficiency. Within sales departments, many different functions exist to drive sales and improve CX such as revenue operations and sales operations.

What are sales strategies?

A sales strategy is a method used by B2B sales teams to achieve sales targets and direct selling activities. A sales strategy is an opportunity to work out who you are going to sell to and how you are going to do it and is crucial to revenue generation in any business.

Why is sales enablement important?

One of the crucial points of sales enablement, says Rogers, is to provide salespeople with ongoing coaching. Sales enablement software is motivating for reps because their numbers and goals are visible, but manager coaching teaches insight and strategy.

How to unlock potential in sales?

Work with individuals, not groups. Hunter says you unlock potential through working with individuals. When a manager understands each rep’s selling style, better coaching can occur. For example, a “do-er” will simply need a bulleted list while a “thinker” will need more in-depth explanation. When coaching, refer to the company’s vision and goals while helping the rep reach their own goals. In addition to commission, reps need clear strategies to help them make sales. Aligning managers’ goals with individual reps goals and actions is a clear path to sales enablement.

Why is it important to align sales and management?

Hunter stresses the importance of aligning management and sales to unlock potential. The goals need to benefit the salesperson. When management introduces new metrics or new documentation requirements through sales enablement tools, management needs to demonstrate how these tools will directly impact the sales team’s efficiency and income. Salesforce innovated the Lightning Experience with input from thousands of sales reps. When sales leaders and managers offer time-saving sales enablement tools, the goals of managers and sales teams become more aligned.

What happens when management, marketing, and sales are not aligned?

The stage for today’s sales are set by sales enablement. But what happens when management, marketing, and sales are not aligned? The answer is simple: Companies miss out on opportunities.

How does Salesforce help businesses?

Businesses looking to run their sales more productively can use Salesforce’s best practices to gain insight into their own company. Using CRM to reduce meeting time and getting the sales team in front of customers and out in the field is one way Salesforce meets key goals. Segmenting the market, providing a career path for sales employees, and the using the very sales productivity tools they produce are all best sales enablement practices at Salesforce.

How does Salesforce use CRM?

Sales managers at Salesforce are able to use CRM dashboard reporting to follow reps’ deals along the sales pipeline board. It’s really important to measure every stage of the pipeline and have accountability measures all the way through,” stresses Wayland. Sales Responders are measured based on “flips.” There are dashboards and leaderboards to keep track of leads. To ensure accountability and quality, reps get credit for the flip until when it is moved to stage 2 of the sales pipeline board. Wayland’s team handles stage two and which is also measured by CRM dashboards. “Having those same sorts of metrics dashboards…with full accountability and visibility is what has allowed us to have a full pipe and a lot of velocity in the pipe with deals moving through,” explains Wayland.

How does Salesforce chatter work?

Salesforce uses a sales productivity tool called Chatter to communicate with the office. Chatter, the internal messaging app available in Salesforce, allows users share and discuss data and dashboard reports real time rather than email a spreadsheet around the office. Salesforce teams can communicate with each other via Chatter both in and out of the office and across devices. The metrics and dashboards in Salesforce CRM can be discussed in Chatter and become a visible measure for sales pipeline data. “What you need to do is to have the conversation where the data lives,” advises Wayland.

Why is chatter important in Salesforce?

Salesforce has found Chatter to be one of many sales enablement best practices because reps can search company-wide Chatter groups for information that may be useful to close a deal. Unlike email, where information can be buried, all the information in Chatter is available at any time across the company.

How much of a sales rep’s time is spent in meetings?

Wayland cites the common sales statistic that 20% of a sales rep’s or sales manager’s time is spent in meetings. That’s the equivalent of an entire day sitting in meetings when sales reps could be out on the field for the win. The key is to use CRM technology to streamline non-income producing activities. Using ideas from Salesforce’s playbook could help your business develop its own best sales practices.

Why are dashboards important?

The dashboards and reports also create transparency and visibility throughout the organisation. Because of the common information, reps and managers work to care for their portion of the pipeline. “You want to create a culture where everyone just does it because it’s part of their job,” coaches Wayland.

Does Salesforce have a CRM?

It just make sense that the top CRM software company could offer some sage advice for winning sales. For years, Salesforce has provided CRM solutions to maximise time, sales, and profitability. In this clip from Dreamforce 2015, Mark Wayland shares a page out of the Salesforce playbook. Showing that a best-in-class CRM program paired with winning sales management strategies produce top results, Salesforce’s Senior Vice President of Commercial Sales gives the formula for the win.

Support and Success Plans

Every license includes two-day response time, our customer support community, interactive webinars, events, guided journeys, and more.

Sales Enablement Pricing FAQ

Salesforce has all kinds of add-ons, apps, and additional products to help your company stay ahead in your industry. Call us at 1-800-667-6389 to discuss exactly what kind of products you’re looking to add and how we can help.

Reach. Teach. Educate. Empower. Help. How the New Model of Sales Is Driving Sales Enablement

Customers in this age of social media have more choice and louder voices. Because today’s buyers are drastically different than the buyers of even 10 years ago, sales and marketing also needs to change. The job of sales now, says Jill Rowley, Founder and Chief Evangelist of #Social Selling, is to

Make Your Digital Reputation Customer-Centered

Eighty-two percent of the world’s online population can be reached via social networks. Because buyers can research people and companies, they don’t have to trust corporate messages. It is very likely customers will search your LinkedIn or other social profiles to get a read on you as a person and as an ambassador of your company.

ABC: Always Be Connecting

If you have connected with someone enough to trade business cards, connect with them on LinkedIn as well, but use awareness. With your invitation, send a personal note with a reminder of where you met. Otherwise, it’s a cold call, and no one likes a cold call. Social connectedness is about engaging with others and showing an interest in their work.

Use Content to Engage Your Buyer

In the new landscape of selling Content is where marketing and sales departments collide–but in a good way. Sales enablement best practices have marketing producing meaningful and informative content and sales sharing that content in ways relevant to the customer.

Listen for Leads

Rowley advises to “listen” to what’s going on in social media. New jobs may mean the possibility of bigger responsibilities and purchasing decisions. Company restructuring or expansion could also offer opportunities. Follow your customers and pay attention to what is important to them. Rowley warns against overdoing it though.

Measure the Metrics That Matter

Social done right has an impact on pipeline, revenue, and renewals. Rowley uses a study done by the Aberdeen Group that show that 64% of teams who use social attain their sales quota versus 49% who don’t use social and individual reps using social see an 8% greater attainment of quota than those who don’t use social.

What is Sales Enablement, and How Does it Benefit Your Bottom Line?

You know the old saying, “There are many paths you can take to get to the top of a mountain?” As businesses progress through their unique processes, talent, disciplines, and diligence, they can achieve their revenue goals, yes – but how efficiently? Sales enablement tools provide your sales team and business to take the path of least resistance to conquer your unique mountain..

What is Sales Enablement?

Sales enablement provides your business’s sales team with the resources to streamline sales processes, make reps more efficient, and, ultimately, close more deals. These resources may include content, tools, knowledge, and information to sell your product or service to customers effectively.

Improve Data Management to Achieve More Insights

A customer relationship management (CRM) platform, like Salesforce.com, should be a no-brainer for every organization. These CRM platforms enable you to consolidate your operational and customer data in one central location.

Quicker Quote Turnaround

Sales enablement tools are critical to helping standardize and streamline quote processes. We rarely see businesses with the capabilities to turn around standard direct or indirect (i.e., partners, VAR, Distributors) quotes within five days.

Enhance New Hire Training and Comprehensive Coaching

Sure, you can hire the best talent in the industry, but your organization’s training program lays the foundation for every high-performing sales engine. In 2022, blended virtual training has become an integral part of new hire training.

Skyrocket Your Sales Results with Sales Enablement

ServiceSource offers all the sales enablement tools and services discussed above to help businesses provide consistency to their communications, improve quoting processes, clean up and manage data better, and streamline your customer journey experience.


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