
Table of Contents
How to create a new Salesforce user?
- Setup > Type in ‘Users’ into Quick Find > Select Users
- Depending on how many users you want to add Select New User (single) or Add Multiple Users (up to 10).
- Select User Licence – this will decide the Salesforce accessibility for each user. This is where you would set up the Identity Licence.
- Select Profile for the user.
- Save.
How to setup Salesforce integration?
Set up a Salesforce integration
- Before you begin. …
- About the Salesforce integration. …
- Prerequisite: Sync lead profiles between your MAP and Salesforce. …
- Step 1: Connect your account to Salesforce. …
- Step 2: Configure Salesforce integration settings. …
- Next steps: Set up reports. …
How do I create an API integration user in Salesforce?
Create user with ‘API Only’ profile. In the User Profiles list, click New. Click New User. Scroll down and click Save. Now you can use this newly created integration user account – under the API Only profile – to initialize the connection between InsideView Apex and Salesforce.
How do I integrate with Salesforce?
- xxxyyyzzzz (no punctuation) – this is the preferred entry since it’s displayed in Salesforce formatted
- xxx-yyy-zzzz
- (xxx)yyy-zzzz

What is integrated user?
Integrated user: A user that authenticates on your site through a secure campus login (SCL) integration and has both core data fields (name/email/gender/DOB) and SIS-mapped parameters and addresses populated through an integration with your student information system and human resources datasources (SIS/HR).
How do I create an integration user in Salesforce?
Follow same steps to create normal user and profile.Go to Setup | Manage Users | Permission Sets.Create a new Permission Set.Scroll down to Administrative Permissions and check the API Enabled box.Save.Assign the permission set to the integration user.
What is integration in Salesforce?
Salesforce integration is the process of integrating your Salesforce CRM with other systems and applications, such as ERP, Marketing Automation, HCM etc. There are many reasons why businesses want to integrate Salesforce with their other systems.
Why integrate is used in Salesforce?
Salesforce integration is the process of merging the data and functionality of Salesforce with another application to provide users with a single unified experience. It allows you to provide your team with an ideal mix of features pertaining to both platforms.
Who is an API user?
API User . Users who receive product information as an Application Programming Interface (API) feed; and • Served user: Users who receive product information using the placement of an iFrame or JavaScript or other means of serving content directly on their web site or internet platform.
How do I change the integration user in Salesforce?
In the Salesforce integration section, click the More dropdown menu and select View details. Navigate to the Sync Settings tab. Click the Actions dropdown and click Connect a different user.
What is API integration in Salesforce?
API stands for Application Program Interface. Salesforce APIs are a way for other applications (or code in other applications) to programmatically access data within your Salesforce org, in a simple and secure manner.
How many integrations does Salesforce have?
2,500+ integrationsFortunately, Salesforce has 2,500+ integrations and apps so that you can personalise and build upon the existing functionality and unearth crucial insights to enhance your performance.
What are types of integration in Salesforce?
These can be spread out into three main types of integration in Salesforce that we are going to look at.Data Integration is necessary when you need to sync data from two or more systems. … Business Logic Integration. … User Interface integration.
What is inbound and outbound integration in Salesforce?
Anuj. Member. September 30, 2020 at 5:17 pm. Inbound web service is when Salesforce exposes SOAP/REST web service, and any external/third party application consume it to get data from your Salesforce org. It is an Inbound call to Salesforce, but outbound call to the external system.
What is Salesforce integration pattern?
Integration Patterns Overview Each pattern describes the design and approach for a particular scenario rather than a specific implementation. In this document you’ll find: A number of patterns that address key “archetype” integration scenarios.
What is Salesforce integration?
Salesforce integration is the process of merging the data and functionality of Salesforce with another application to provide users with a single unified experience. It allows you to provide your team with an ideal mix of features pertaining to both platforms.
Why is Salesforce integration important?
Salesforce integration allows developers to enhance the functionality of Salesforce and help users save their time and efforts in using tools pertaining to different platforms. Whenever you plan to go ahead with Salesforce integration, it is always advisable to take the help of integration experts to obtain the best results.
What is business logic integration?
Business logic integration involves using Apex Web Services for Inbound and Apex Callouts for Outbound for handling business logic across different applications and accomplishing end-to-end business processes.
What is Salesforce database?
Salesforce has been helping organizations in handling their customer databases for over two decades. It provides users with the right mix of process automation and personalization to tailor their services based on the specific requirements of the clients.
What is data integration?
With data integration, you can use REST or SOAP APIs for allowing a centralized application in your organization to act as the key source of a specific business object. Such integration does not require any coding and cannot be used for implementing any custom logic.
Why is IP whitelisting important?
Moreover, to make prevent unauthorized access of data and unwanted data breaches, it is advisable to use IP Whitelisting. This would limit the users allowed to access your data and allow only trusted users to make changes to your database.
Can you merge Salesforce with another platform?
However, if you are willing to extend the functionalities of the CRM giant and merge it with another suitable platform, you can do so with the help of Salesforce integration.
What is Salesforce integration?
When we talk about integration, it means to create a connection between a specific Salesforce instance and another database or system. The connection could be inbound, outbound, or bi-directional, and you may be connecting to another database, another Salesforce instance, or another cloud-based data source.
When you implement Salesforce, do you need to integrate with other systems?
When you implement Salesforce (or take over an existing implementation), you often need to integrate Salesforce with other systems. In this blog, we will discuss What integration means, Why customers choose to use integration tools, and How you can get started with integration. This blog is meant to act as an introductory guide to the tools available and to provide an overview that will help you get started with exploring the right integration solution for you.
What is external services in Salesforce?
External Services: Connect Salesforce to external business actions and build process integrations without custom code. Any external business logic with an OpenAPI definition can be invoked with Apex or Lightning Flow.
What is Salesforce use case?
In this use case, you are developing and executing complex queries on Salesforce data. With the power and flexibility of the Salesforce Platform, many customers are able to accomplish data transformation with fewer resource demands.
What is integration use case?
A very common integration use case is exposing data from an external system inside of your Salesforce environment. This approach can help establish Salesforce as the single source of truth for your company data.
Why is Salesforce so powerful?
Salesforce is a very powerful tool because it helps companies to create a 360-degree view of their customers and their business. Integrations with additional databases can bring even more value and information into your Salesforce environment.
What is Salesforce flow?
Salesforce Flow: Connect your flow to an external database with Platform Events, external objects, Lightning Components, Enhanced External Services, or Apex.
What is integration user?
An Integration User can be an Admin’s best friend. It is a dedicated (not used by any human) full Salesforce license that has a custom Profile, Permission Set and is used for any 3rd party integrations like marketing automation, CTIs, data enrichment tools, and even your own custom API work that ties in with your instance.
Why is it important to have a dedicated integration user?
The main benefits of having a dedicated integration user are around improving data integrity, simplifying reporting, and increasing instance security.
Why is not having an integration user risky?
Here are a couple examples that demonstrate why not having an Integration User is extremely risky: 1) When an Employee, whose Salesforce license is being used for an integration (acting as an Admin on Integration), leaves the company or changes their password, it can create unforeseen problems.
Why do you need a dedicated Salesforce user?
Salesforce is the most powerful CRM in the world, in large part because of how diverse the ecosystem of tools that can be integrated with it is . Organizations have long seen the benefits of expanding the value they get out of Salesforce by integrating their marketing automation, data enrichment, …
Is Salesforce authentication risky?
In many organizations, these authentications are done using the Salesforce System Administrator’s own license, which is incredibly risky.
Does Salesforce require a user to authenticate?
If you have a tool integrated with your Salesforce instance, it likely requires (if data is being passed in and out of the instance) a user that has authenticated that it “acts” as and mimics every time it accesses the instance. This is true for both large platform deployments like Marketo, LinkedIn Sales Navigator, and Clearbit, but also for custom API calls.
What is Salesforce Integration?
Salesforce Integration is the process of bringing two or more systems together, which allows you to streamline separate processes.
What is an API?
API stands for Application Programming Interface. It is the means that allows two applications to talk to each other.
Types of Salesforce Integration Architectures
Each type of integration architecture offers both benefits and drawbacks worth noting. I will take you through the following three types:
Salesforce Integration Capabilities
As I write, I’m thinking: “ how can I talk about APIs and not make it boring? ” I’m going to keep this section short and ‘to the point’, but I hope it captures your interest and encourages you to learn more about APIs.
Salesforce Integration Patterns
Patterns are abstract – they are just conceptual. Based on your integration requirements, you can identify the pattern and each of them has a host of best practices to help you identify what is the optimal capability for you to use.
Fire and Forget
Salesforce invokes a remote system process but does not wait for completion. Instead, the remote system acknowledges the request and then hands off control back to Salesforce – hence firing, forgetting, and resuming activities.
Summary
As you can see, Salesforce Integration can be broken down into many parts. The first step is ensuring that you understand what integration is and why it’s important.
What is an integration user in Salesforce?
An integration user is required for any organization to create a communication channel between InsideView Apex and their CRM. InsideView recommends you to create an API only integration user in your Salesforce CRM, which will be used across your organization to access InsideView Apex.
What is an admin user?
An Admin User can act as a substitute if your company does not want to create an API only Integration user. Follow these best practices to create an integration user: Create an integration user in your organization with Administrative permissions, solely for integration purposes.
Do you need to log in to Salesforce API?
A Salesforce API user must log in first for authentication.
Step 1: Create a Profile
Your integration user (s) have unique needs and need a unique Profile in Salesforce. When creating an Integration User give them a “robot” or similar image and make sure their Chatter profile explains the purpose of the license. Follow these steps to create the user:
Step 2: What Permissions to Enable
Next, you’ll be prompted to select what administrative permissions should be enabled for this Integration User. These aren’t hard and fast rules, but making the assumption you are using marketing automation, data enrichment and other popular tools, you’ll want to enable the following:
General User Permissions
Next, you’ll be prompted to select what general User Permissions should be enabled for this Integration User. Enable the following:
Step 3: Create your User
Now that the Profile and Permission Sets have been created it’s time to create your User. When you set up your Dedicated Integration User you clone a “standard user” profile instead of using the System Admin’s profile.
Wrap Up
Once you have the Integration User (s) created, it’s best practice to migrate one integration at a time. Start with the lowest risk integrations first and work your way up. Ensure Permission Sets originally applied to the original Admin for each integration are also applied to this user. Watch for failed logins and check your audit trail.
Special Considerations
The Integration and Security Users are locked down in several important ways:
Default Profile Settings
The Analytics Cloud Integration User Profile and Analytics Cloud Security User Profile are tied to the Analytics Integration User License. This license is provisioned as part of the Enable Analytics process and must not be disassociated from the Integration and Security Users.
Customizing the Profile
Prior to making changes to the standard Analytics Integration User Profile, clone the profile and work in the cloned profile. You may also assign some permissions via Permission Set. This is in line with Salesforce Best Practices and will allow for recovery/repair if issues are encountered with the modification process.
No Analytics Permission Set Licenses Needed
The Analytics Integration User and Security User do not need to be granted any Analytics-related Permission Set Licenses (i.e.: Sales Analytics Apps, Analytics Platform). They have all the access needed from the User License they are automatically provisioned with.

The Risk
What Is An Integration user?
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An Integration User can be an Admin’s best friend. It is a dedicated (not used by any human) full Salesforce license that has a custom Profile, Permission Set and is used for any 3rdparty integrations like marketing automation, CTIs, data enrichment tools, and even your own custom API work that ties in with your instance. Integration Users are part…
The Roi of An Integration User
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The main benefits of having a dedicated integration user are around improving data integrity, simplifying reporting, and increasing instance security.
Wrap Up
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Organizations can be reluctant to invest in having a dedicated license for integrations, but the ROI of doing so is fantastic. Not only in terms of decreasing risk, but it also improves data integrity and saves time. Whether you have an internal Salesforce Administrator or use a Salesforce Partner, the time savings of having an Integration User provides a massive time and cost saving…