Table of Contents
What is an ampscript call?
At the most basic level, AMPscript calls act as a placeholder for the data requested from Marketing Cloud or a data extension. These calls can appear in one of three basic forms. Inline AMPscript: %%=LOWERCASE (Name)=%% AMPscript block: %% [ LOWERCASE (Name) ]%%
What is ampscript in Marketing Cloud?
In Marketing Cloud, you may have come across references to AMPscript or you might have experimented with it already. But what is it? AMPscript is Marketing Cloud’s proprietary scripting language for advanced dynamic content in emails, landing pages, SMS, and push messages.
What can ampscript do for You?
Clean data: AMPscript can be used to ensure your data is client-friendly. For example, make sure your emails aren’t sent with incorrect capitalization of your clients’ names (Dear john or Dear JOHN). Learning a language can be intimidating.
How is ampscript processed?
AMPscript is procedural and will be processed from TOP down. As mentioned earlier, if the variable is not unique, the data stored within them can be overwritten. In the example below, since AMPscript is processed from top down, the value for the variable @myVar will be the last one processed.
What is AMPscript similar to?
Comparison between AMPscript & SSJSAMPscript – Proprietary scripting language of Salesforce Marketing Cloud.SSJS – Similar to JavaScript but run within Salesforce Marketing Cloud environment.More items…•
What language is AMPscript?
AMPscript is a scripting language that you can embed within HTML emails, text emails, landing pages, SMS messages, and push notifications from MobilePush. The system processes the script at the point where you include it in the message to render content on a subscriber-by-subscriber basis.
Is AMPscript easy?
In result, the script can be embed within HTML emails, text emails, landing pages, sms messages and push notifications. Furthermore, AMPscript uses simple syntax and semantics, so is easy to learn and code. With that being said, you don’t need to be a developer to grasp it.
How do you use AMPscript in email?
0:318:03How to Personalise Subject Lines using AMPscript in Salesforce …YouTubeStart of suggested clipEnd of suggested clipSo for example we can say name and then a comma followed by the word sorry couldn’t make. It. We canMoreSo for example we can say name and then a comma followed by the word sorry couldn’t make. It. We can test that by going to our cinder preview and make sure that the name appears in our subject. Line.
What is inline AMPscript?
Inline AMPscript provides a convenient method of interpreting and executing a function within message content. Unlike AMPscript blocks, inline AMPscript can only be used with a single function, and the function output is displayed where the inline AMPscript code appears. However, nested functions are supported.
What are advantages of Ssjs compared to AMPscript?
Marketing Cloud’s Server-Side JavaScript (SSJS) has several advantages over AMPscript. First, JavaScript is more mainstream and familiar to developers. Marketing Cloud SSJS also includes additional features that do not exist in AMPscript, like arrays, array functions and JSON parsing tools.
Why do we use AMPscript?
TypeScript is a superset of typed JavaScript (optional) that can help build and manage large-scale JavaScript projects. It can be considered JavaScript with additional features like strong static typing, compilation, and object-oriented programming.
How do you practice AMPscript?
AMPscript ExercisesLaunch the Trailhead Simulator.Click Exercise 1: Use AMPscript to Fix Capitalization, and then click Begin.From the Marketing Cloud Apps bar, click Content Builder and select Content Builder.Under Local Folders, click Simulator.Click the email named Welcome to Cloud Kicks.More items…
How do I learn AMPscript?
Learning ObjectivesReview the fundamentals and syntax for AMPscript.Create inline AMPscript and AMPscript blocks.Insert personalization strings.Implement AMPscript functions and operators.Work with AMPscript examples and best practices.
How can AMPscript customize email messages?
Create Personalized Email with Standard Object DataIn Marketing Cloud, navigate to Email Studio.Click Content.Click Create.Click HTML Paste.Enter a name and a subject.In the email content area, insert this AMPscript: … Save the email.Modify the AMPscript example to include extra customizations.More items…
Why is marketing cloud used?
Marketing Cloud connects discrete interactions, from any channel, on the customer’s terms. It unites customer data with customer behaviours in real time to create more intelligent communications and interactions that respond to and anticipate customer needs.
What is triggered send in Salesforce Marketing Cloud?
A triggered Send is an email communication sent to an individual subscriber in response to a subscriber action. Triggered Sends trigger a Salesforce Marketing Cloud email from Salesforce using the Salesforce Marketing Cloud integration action.
What is AMPscript in marketing?
But what is it? AMPscript is Marketing Cloud’s proprietary scripting language for advanced dynamic content in emails, landing pages, SMS, and push messages.
What is AMPscript used for?
AMPscript is used to: Personalize emails using subscriber or contact data. Create complex, highly dynamic emails using conditional logic. Clean and format data. Add real-time information to emails such as date or time. Track impressions. And that just scratches the surface of what AMPscript can do.
What is an AMPscript comparison?
Operators. AMPscript also uses comparison criteria to help get to the data you need. In order for the condition to be true, both expressions must evaluate to true. In order for the condition to be true either of the expressions must evaluate to true.
What is the language of AMPscript?
The Language of AMPscript. Learning a language can be intimidating. Let’s make AMPscript a bit easier to learn by breaking it down by its components. The basic language elements used in AMPscript are characters, variables, and operators.
Why are variables important in AMPscript?
Variables serve an important role in AMPscript as they help reference data that is stored in your Marketing Cloud account. Think back to math class where a variable (typically x) is used to identify a number we don’t know yet.
Prachi
AMPscript is a scripting language that we can implant within HTML emails, text emails, landing pages, SMS messages etc. AMPscript can also interact with your data extensions. Use AMPscript to include information from our data extensions in our messages and to update data extensions with information from our landing pages.
Anjali
AMPscript is a scripting language that you can embed within HTML emails, text emails, landing pages, SMS messages, and push notifications from MobilePush. The system processes the script at the point where you include it in the message to render content on a subscriber-by-subscriber basis.
shariq
AMPscript simply and efficiently handles inline personalization or simple IF ELSE statements.
Parul
With AMPScript, a Salesforce ExactTarget Marketing Cloud developer language used to dynamically insert content into emails, landing pages, mobile and push notifications.
AMPscript Fundamentals and Syntax
At the most basic level, AMPscript calls act as a placeholder for the data requested from Marketing Cloud or a data extension. These calls can appear in one of three basic forms.
AMPscript Functions
AMPscript uses functions—an extremely large number of functions. We divide functions into several different categories.
Personalization Strings
AMPscript offers some easy strings to pull information into content, email addresses, and other areas where you need to dynamically assign values. These personalization strings return data from Email Studio lists. Use AMPscript functions to return content from data extensions in other Marketing Cloud functions.
Impression Tracking
AMPscript lets you determine which sections of an email message perform better in sends.
So What Do I Do with AMPscript?
You can perform a number of tasks in Marketing Cloud using these functions. That said, AMPscript is usually used to pull data from data extensions using calls like Lookup () and LookupRow (). These functions look for data in specified data extensions and return fields based on the values you include in the functions.
Before You Begin
Before you begin, make sure you complete AMPscript for Marketers. While the badge is geared toward marketers with little coding experience, it serves as a great foundation for anyone learning AMPscript. The work you do here builds on the concepts and work you do in that badge.
AMPscript Review
AMPscript is Marketing Cloud’s proprietary scripting language that helps marketers enhance their messages. From adding personalized content to retrieving relational data from data extensions, AMPscript is a powerful friend to have, especially as a technical marketer.
AMPscript Basics
Let’s get started by doing a quick review of AMPscript basics. The AMPscript language is procedural and processed top down. This means the system scans and outputs all AMPscript in the order it was written, before sending the email to subscribers. Therefore, the system needs to know where the AMPscript code starts and stops.
Values
One of the core language elements of AMPscript are values, which can be either variables, constants, or attributes. Let’s start with variables.
Data Comparison
A key component of AMPscript is the ability to compare and add data into an email. AMPscript uses common operators for data comparison criteria, like greater than, equal to, and so on. However, they also use a few additional operators.
A Comment on Comments
Every good programmer knows how important it is to add comments to your code. Doing so makes code easier for yourself and others to understand the purpose of the code. But did you know that AMPscript comments are ignored by the application and do not show up in the final deployment? This differs from HTML comments.
AMPscript Functions
The previous language elements are all used within functions. Functions are self-contained modules of code that accomplish specific tasks. Functions usually take in data, process it, and return a result. For example, the function %%=Format (@price, “C”, ‘en-US’)=%% updates a product’s price to reflect the proper formatting for US currency.
What Can Ampscript do?
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Using AMPscript within your content allows you to be able to: 1. Display subscriber data and relational data within your content 2. Update, insert, manipulate data within your data extensions 3. Make calculations and decisions (simple or complex) on content generation or at time of sen…
What Does This All Mean?
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It means that using AMPscript is flexible enough to suit most/if not all of your content needs — BUT you are not required to know AMPscript for personalization or dynamic content. The user interface in Content Builder allows you some of that functionality, but knowing how to use AMPscript will let you unlock more features.
Basics
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The basics below are common to most all programming and scripting languages and also applies to AMPscript. Syntax: The syntax is the structure of the scripting language and how the code needs to be written to work properly. Variables: A variable is used as a storage location which contains data used in your scripting Functions: Functions are special commands to tell the syste…
Syntax
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The syntax of AMPscript needs to be written in specific delimiters. AMPscript can be written in blocks of code or inline. Blocks of AMPscript code are written within opening and closing: %%[ ]%% AMPscript blocks can used for: 1. declaring and setting variables, 2. processing conditional logic 3. large amounts of data processing AMPscript used inline are written with opening and cl…
Variables
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Variables are used to store data within your AMPscript block or inline AMPscript. Imagine them as containers that store data that you define. AMPscript variables all begin with the @ symbol and are defined using SET. Variables need to be unique names or else the data stored in them can be overwritten. Variables can be declared using VARbut it is not required. Multiple variables can be …
Learning Objectives
What Is Ampscript?
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In Marketing Cloud, you may have come across references to AMPscript or you might have experimented with it already. But what is it? AMPscript is Marketing Cloud’s proprietary scripting language for advanced dynamic content in emails, landing pages, SMS, and push messages. While AMPscript uses basic programming concepts, you don’t have to be a code…
See more on trailhead.salesforce.com
The Language of Ampscript
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Learning a language can be intimidating. Let’s make AMPscript a bit easier to learn by breaking it down by its components. The basic language elements used in AMPscript are characters, variables, and operators. Characters Let’s start with the ABCs (or AMPs) of AMPscript. But first, what does it stand for? Advanced marketing preferences? Apples, mangoes, and papayas? AM…
Resources
- Developer Documentation:Get Started with AMPscript
- Trailblazer Community: Introduction to AMPscript(Login required)
- Salesforce Help:Personalization Strings in Email Studio
- Developer Documentation:Personalization Strings and AMPscript