Was ist salesforce

image

Full
Answer

Table of Contents

Was ist Salesforce Cloud?

Salesforce.com bietet für das Kundenbeziehungsmanagement die webbasierte Lösung „Sales Cloud“. Nutzer können über ihren PC oder mobile Endgeräte, wie beispielsweise Smartphones, Kundendaten und -aufträge abrufen und bearbeiten.

Was ist die Grundlage von Salesforce?

Auch Salesforce selbst hat seine Clouds mithilfe von Force.com erstellt, was für eine große Einheitlichkeit und Wiedererkennbarkeit innerhalb der Produktlandschaft sorgt. Die Abbildung verdeutlicht noch einmal den allgemeinen Aufbau von Salesforce-Produkten: Die Grundlage bildet das Datenbankmanagementsystem Oracle DB.

Was ist der Marktplatz von Salesforce?

AppExchange ist der Marktplatz für alle Salesforce-Apps – ob von Salesforce selbst oder von Salesforce-Partnern mit Force.com erstellt.

Wie viele Kunden hat Salesforce?

Mit einem Umsatz von über zehn Milliarden US-$ und über 150.000 Kunden ist salesforce.com eines der am schnellsten wachsenden Unternehmen weltweit. Neben dem Hauptsitz in San Francisco unterhält salesforce.com Regional-Büros in Morges (für EMEA), Singapur (Asien-Pazifik).

image


What exactly Salesforce does?

Salesforce creates and supports customer relationship management (CRM) software that helps break down the technology silos between departments to give companies a complete view of their customer everywhere they interact with your brand.


What is Salesforce tool?

Salesforce is a popular CRM tool for support, sales, and marketing teams worldwide. Salesforce services allow businesses to use cloud technology to better connect with partners, customers, and potential customers.


Why do you need Salesforce?

Salesforce lets you efficiently unify different principal functions of your business so you can achieve customer success. You can sell, provide service, market, collaborate, know your customers, and build apps on a single platform.


Is Salesforce easy to use?

Salesforce is as easy to use as the websites we use every day. It’s easy to log in from anywhere, view and update customer data, and work with colleagues, at any time.


What is Salesforce with example?

Salesforce is a cloud-based service as a software (SaaS) company, which means it hosts an application customers can access online. It operates on a pay-as-you-go subscription business model. Because all data and information is stored in the cloud, Salesforce is accessible from any device at any time.


Is Salesforce a database?

The Salesforce Database Salesforce runs on the Force.com platform, which provides a powerful relational database. In a relational database, data is stored in tables. Each table is made up of any number of columns that represent a particular type of data (like a date or a number).


Where is Salesforce used?

Salesforce is a cloud computing service as a software (SaaS) company that specializes in customer relationship management (CRM). Salesforce’s services allow businesses to use cloud technology to better connect with customers, partners and potential customers.


How do I learn Salesforce?

Best ways to learn Salesforce for free in 2022Learn Salesforce with Gemma Blezard. … Subscribe to Francis Pindar’s Vlogs and Podcasts. … Get a free demo of Jan Bask training. … A free month of LinkedIn Learning. … ‘Learn AI with Salesforce’ webinars. … Salesforce official training. … Training and certification at Salesforce events.More items…


Does Google use Salesforce?

In fact, our team at Google Cloud uses Salesforce as our preferred CRM provider to engage with our customers in meaningful ways. As for availability, several integrations between G Suite and Salesforce are already in market, including Lightning for Gmail and integrations with Calendar and Google Drive.


Is Salesforce a software?

Salesforce is a company that makes cloud-based software designed to help businesses find more prospects, close more deals, and wow customers with amazing service.


Is Salesforce a software or platform?

Salesforce started as Software as a Service (SaaS) CRM company. Salesforce now provides various software solutions and a platform for users and developers to develop and distribute custom software.


Can a fresher learn Salesforce?

1 Answer. Yes, indeed Salesforce is good for freshers. With just good training you are good to go for a job, with a certification in your hand. With a Salesforce certification it becomes quite easy for you to search for jobs, as being certified helps you stand out from your peers, who have not been certified yet.


What is Salesforce CRM?

What is Salesforce? Salesforce is the world’s #1 customer relationship management (CRM) platform. We help your marketing, sales, commerce, service and IT teams work as one from anywhere — so you can keep your customers happy everywhere. Salesforce is the world’s #1 customer relationship management (CRM) platform.


How to contact Salesforce?

Contact a salesforce.com Support or Sales Representative. Contact us. Call us at 1-800-667-6389, click on chat in the lower right, or let us call you back. Request a call. Contact a salesforce.com Support or Sales Representative. Demo: CRM Introduction. See it in action.


When did Salesforce buy Slack?

On December 1, 2020, it was announced that Salesforce would acquire Slack for $27.7 billion. In February 2021, Salesforce announced that CFO Mark Hawkins would be retiring from his position after six years of working for the company, retaining however a position as CFO emeritus until October.


How much revenue does Salesforce have in 2019?

For the fiscal year 2019, Salesforce reported revenue of US$13.28 billion, an increase of 26% year-over-year and 26% in constant currency. The CRM giant reported subscription and support revenues of US$12.41 billion, an increase of 27% year-over-year.


Why did Salesforce reject donations?

The not-for-profit organization Refugee and Immigrant Center for Education and Legal Services (RAICES) rejected a US$250,000 philanthropic donation from Salesforce because the company has contracts with U.S. Customs and Border Protection. The executive director of Raices, Jonathan Ryan, tweeted that “When it comes to supporting oppressive, inhumane, and illegal policies, we want to be clear: the only right action is to stop” in reference to the rejected donation. Salesforce CEO Marc Benioff responded in an official statement that the company’s employees “don’t work with CBP regarding separation of families. CBP is a customer & follows our TOS. We don’t have an agreement with ICE. I’m Proud of the Men & Women who protect & serve our country every day & I’m Proud of our Ohana .”


What are the tabs in Salesforce?

Salesforce users can configure their CRM application. In the system, there are tabs such as “Contacts,” “Reports,” and “Accounts.” Each tab contains associated information. Configuration can be done on each tab by adding user-defined custom fields.


What is Lightning Platform?

Lightning Platform (also known as Force.com) is a platform as a service (PaaS) that allows developers to create add-on applications that integrate into the main Salesforce.com application. These third-party applications are hosted on Salesforce.com’s infrastructure.


Is Salesforce a tax avoidance company?

Tax avoidance. In December 2019, the Institute on Taxation and Economic Policy found that Salesforce was one of 91 companies who “paid an effective federal tax rate of 0% or less” in 2018, as a result of the Tax Cuts and Jobs Act of 2017.


Does Salesforce use Solaris?

The company uses the Momentum platform from Message Systems to allow its customers to send large amounts of email.


Unternehmensgeschichte

Salesforce.com wurde 1999 von dem ehemaligen Oracle -Manager Marc Benioff, dem heutigen CEO, gegründet. Er setzte das Konzept um, Unternehmensanwendungen über das Internet bereitzustellen. Heute wird dies als Cloud Computing oder Software as a Service bezeichnet. Marc Benioff selbst nennt es „Das Ende der Software“.


Produkte und Dienstleistungen

Salesforce.com bietet Unternehmen webbasierte Geschäftsanwendungen als Dienstleistung über das Internet an, was Vorteile hinsichtlich Zeit, Kosten und Sicherheit gegenüber installierter Software mit sich bringen soll. Diese Unternehmenslösungen verfügen über Mandantenfähigkeit .


Stiftung

Über die Salesforce-Stiftung werden insbesondere Jugendförderprogramme unterstützt. Das verwendete 1/1/1-Modell bedeutet, dass ein Unternehmen 1 % seiner Ressourcen für gemeinnützige Projekte bereitstellt. 1 % der Zeit entspricht sieben der bezahlten freien Tage der Mitarbeiter für die Unterstützung gemeinnütziger Projekte.


Wettbewerb

Salesforce befindet sich im direkten Wettbewerb zu SAP. 2014 hatte Marc Benioff, der CEO von Salesforce, angekündigt, SAP beim Umsatz zu überholen. Salesforce ist im Bereich Cloud Computing führend, SAP bei Unternehmenssoftware.


We bring companies and customers together

Salesforce unites your marketing, sales, commerce, service, and IT teams from anywhere with Customer 360 — one integrated CRM platform that powers our entire suite of connected apps.


Our technology helps people create better jobs, lives, companies, and communities

Our technology helps people create better jobs, lives, companies, and communities.


See it in action

Get an overview of what Salesforce can do for your business in our product demos.


Unternehmensgeschichte

Seit der Gründung 1999 legt Salesforce bei der Entwicklung seiner Produkte den Fokus besonders im Vertrieb auf das CRM. Aber auch in den Bereichen Service, Marketing, Commerce und Community bietet Salesforce Cloud-Lösungen an.


Features

Salesforce bietet neben den verschiedenen Cloud-Anwendungen noch weitere Features wie Force.com und AppExchange an, mit denen Nutzer auch eigene Anwendungen erstellen und veröffentlichen können.


Vorteile Cloud-Software

Cloud-Anwendungen wie Salesforce etablieren sich als neuer Standard für Business Software. Die digitale Transformation schreitet zu schnell voran, als dass sich die Investition in teure On-Premises-Lösungen noch lohnt. Salesforce-Cloud-Lösungen sind flexibler, günstiger und leistungsstärker.


FAQ zu Salesforce

Salesforce ist ein CRM-System, mit dem alle Abteilungen (Vertrieb, Marketing, Kundenservice, etc.) auf einer gemeinsamen Plattform arbeiten. So ist ein 360-Grad-Blick auf den Kunden möglich.


Fazit

Auch wenn das digitale Zeitalter unzählige neue Möglichkeiten für Unternehmen bietet, stellt es sie gleichzeitig vor mindestens genauso viele Herausforderungen. Insbesondere die Anforderungen an Vertrieb, Marketing und Kundendienst wachsen stetig.


Das Salesforce Eco-System und seine Struktur

Was genau ist Sales­force? Warum nutzen Unternehmen Sales­force? Was sind die Vorteile und welche Möglichkeit­en bietet Sales­force Unternehmen? Und vor allem: Was kostet Salesforce?


Was ist Salesforce?

Sales­force ist eine cloud-basierte CRM-Lösung für das Man­age­ment von Kun­den­beziehun­gen ( Cus­­­­­­­­­­­tomer-Rela­­­­­­­­­­­tion­­­­­­­­­­­ship-Man­age­­­­­­­­­­­ment ).


Wer nutzt Salesforce?

Sales­force bietet als führende cloud­basierte CRM-Lösung Unternehmen aller Größen und Branchen das ide­ale Sys­tem für das Ver­wal­ten von Kun­den­beziehun­gen. Dank eines großen Cloud-Port­fo­lios und zahlre­ich­er Tools kön­nen Arbeit­sprozesse ein­fach opti­miert und alle Dat­en zen­tral gebün­delt wer­den.


Welche Möglichkeiten bietet Salesforce Unternehmen?

Das CRM-Sys­tem von Sales­force hil­ft Unternehmen abteilungs- und funk­tion­süber­greifend engere Beziehun­gen zu Kun­den, Part­nern und Mitar­beit­ern auf ein­er gemein­samen dig­i­tal­en Plat­tform in der Cloud aufzubauen.


Salesforce und die DSGVO

Die Sales­force Plat­tform fer­tig für DSGVO: Unternehmen benutzen die datengetriebene Analyse von Kun­­­­den- und Geschäft­sprozesse mehr und mehr, um die Bedürfnisse ihrer Kun­den und Inter­essen­ten bess­er zu ver­ste­hen und Kun­denser­vi­ce­prozesse zu verbessern.


Was kostet Salesforce?

Sales­force ermöglicht die Wahl zwis­chen vier ver­schiede­nen Lösun­gen mit stark vari­ieren­den Kosten. Das kostengün­stig­ste Paket ist dabei Light­ning Essen­tials mit 25 Euro pro Monat und Nutzer — eine gute Möglichkeit für kleine Unternehmen, mit Sales­force zu begin­nen.


Features von Salesforce

Sales­force ver­fügt über weit­ere Funk­tio­nen zusät­zlich zu den ver­schiede­nen Cloud-Anwen­dun­gen, wie Force.com und AppEx­change, mit denen User auch ihre eige­nen Anwen­dun­gen erstellen und pub­lizieren können.


What is Salesforce software?

Salesforce is a multi-solution platform that is designed to help businesses with just about anything. As the official Salesforce website puts it, Salesforce works to “bring companies and customers together.”. Whether you’re promoting a service, selling a product, or organizing a community, Salesforce helps keep track of all customer …


Why is Salesforce important?

Whether you’re promoting a service, selling a product, or organizing a community, Salesforce helps keep track of all customer and client information and interactions, ensuring that nothing falls through the cracks. For instance, it can be used to help engage more with current and past customers by sending targeted and personalized messages.


What are the advantages of Salesforce?

Another significant advantage is that Salesforce automates the mundane tasks administrators used to waste a lot of time on. This helps increase productivity and boost sales. It also enables IT talent to work on more strategic products.


What is Salesforce administrator?

A Salesforce administrator is an expert at deploying and managing the platform. Responsibilities may include cleaning up old data, user maintenance, and providing support to other team members.


Where is Salesforce CRM located?

But you may also be wondering, “what is Salesforce CRM?”. Headquartered in San Francisco, Salesforce is a cloud computing company that was founded in 1999 by Marc Benioff, the company’s chairman, and CEO.


What percentage of the CRM market is Salesforce?

Salesforce holds nearly 20 percent of the global CRM market, which means there are plenty of exciting opportunities to upskill in either Salesforce development or administration or both, there is the Salesforce Platform Developer I Certification Training and the Salesforce Administrator Certification Training Course.


We answer some basic questions about what Salesforce does, what Salesforce CRM software is used for, and how Salesforce works

Maybe you’ve heard CEO Marc Benioff speak on CNBC or CNN. You may also recognize our cloud logo, friendly characters, or our very tall headquarters in San Francisco. But, because our work in the world is so varied, we often field the question: What does Salesforce actually do?


What does Salesforce do?

Many companies come to us frustrated or overwhelmed by their customer data because it’s not sharable, readable, and it does not tell the story of who their customer is or what they want. For example, sales doesn’t share knowledge or data well with marketing; marketing has no knowledge of when a customer has contacted customer service.


See what Salesforce Customer 360 can do for you

This three-minute video explains how Salesforce technology brings customers, partners, and your brand together across teams – anywhere.


What is Salesforce used for?

Another thing about our CRM platform: It’s software, not hardware, and it lives in the cloud. This means your marketing, sales, commerce, service, and IT teams can be connected on our platform no matter where they’re physically located in the world.


How does Salesforce work?

Customer 360 offers apps that unite every team — marketing, sales, commerce, service, and IT — around a single, shared view of customer data on an integrated platform. Employees can access the information they need to do their best work. And they can collaborate and align with colleagues much more easily.


How can Salesforce be used for marketing?

We can help your team tailor marketing messages to the right person at the right time on the right channel. We can also help you improve lead generation, customer acquisition, and upselling and cross-selling opportunities.


How do you use Salesforce for sales?

Your sales team can spend less time on data entry and more time connecting with customers. Our tools can also help your sales reps and support team develop and implement a precise, repeatable sales process.

image


Overview

Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, analytics, and application development.


History

The company was founded in 1999 by former Oracle executive Marc Benioff, together with Parker Harris, Dave Moellenhoff, and Frank Dominguez as a software as a service (SaaS) company. Initial funding for the company came from Larry Ellison and Halsey Minor.
In 2003, Salesforce held its first annual Dreamforce conference in San Francisco. In June 2004, the company had its initial public offering on the New York Stock Exchange under the stock symbo…


Services

Salesforce’s products include several customer relationship management (CRM) technologies, including: Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud and Platform. Additional technologies include Slack, MuleSoft, Tableau Analytics, and Trailhead.
Salesforce’s main technologies are tools for customer management. Other products enable customers to create apps, integrate data from other systems, visualize data, and offer training c…


Operations

Salesforce is headquartered in San Francisco in the Salesforce Tower. Salesforce has international offices in Hong Kong, Israel, and Sydney.
Standard & Poor’s added Salesforce to the S&P 500 Index in September 2008.
According to Marc Benioff, Salesforce corporate culture is based on the concept of Ohana.


Acquisitions

Salesforce has acquired many companies throughout its history.
In 2006, Salesforce acquired Sendia, a mobile web service firm, for $15 million and Kieden, an online advertising company. In 2007, Koral, a content management service, was acquired. In 2008, Salesforce acquired Instranet for $31.5 million. In 2010, Salesforce acquired multiple companies, including Jigs…


Criticisms

In November 2007 a phishing attack compromised contact information on a number of Salesforce customers. Some customers then received phishing emails that appeared to be invoices from Salesforce. Salesforce has stated that “a phisher tricked someone into disclosing a password, but this intrusion did not stem from a security flaw in [the salesforce.com] application or database.”
In 2017 at DEF CON, two security engineers were let go after giving a presentation on an internal …


Salesforce Ventures

In 2009, Salesforce began investing in startups. These investments became Salesforce Ventures, headed by John Somorjai In September 2014, SFV set up Salesforce1 Fund, aimed at start-ups creating applications primarily for mobile phones. In December 2018, Salesforce Ventures announced the launch of the Japan Trailblazer Fund, focused on Japanese startups.
In August 2018, Salesforce Ventures reported investments totaling over $1 billion in 275 compa…


See also

• Salesforce Tower
• Salesforce Tower Indianapolis
• Salesforce Marketing Cloud
• SalesforceIQ


Übersicht

Salesforce.com mit Sitz in San Francisco (USA) ist ein börsennotiertes US-amerikanisches Softwareunternehmen, das Cloud-Computing-Lösungen für Unternehmen anbietet. Salesforce.com versteht sich dabei als Anbieter von Software as a Service und Platform as a Service und ist vor allem auf Kundenbeziehungsmanagement (CRM) für Unternehmen jeder Größe spezialisi…


Unternehmensgeschichte

Salesforce.com wurde 1999 von dem ehemaligen Oracle-Manager Marc Benioff, dem heutigen CEO, gegründet. Er setzte das Konzept um, Unternehmensanwendungen über das Internet bereitzustellen. Heute wird dies als Cloud Computing oder Software as a Service bezeichnet. Marc Benioff selbst nennt es „Das Ende der Software“. Mit einem Umsatz von über zehn Milliarden US-$ und über 150.000 Kunden ist salesforce.com eines der am schnellsten wachsenden Unternehm…


Akquisitionen

Folgende Firmen wurden von Salesforce.com übernommen:
• Slack (Dezember 2020) – Instant-Messaging-Dienst
• Tableau Software (Juni 2019) – Analytics-Anbieter
• Datorama (Juli 2018) – Marketing Analytics-Anbieter


Produkte und Dienstleistungen

Salesforce.com bietet Unternehmen webbasierte Geschäftsanwendungen als Dienstleistung über das Internet an, was Vorteile hinsichtlich Zeit, Kosten und Sicherheit gegenüber installierter Software mit sich bringen soll. Diese Unternehmenslösungen verfügen über Mandantenfähigkeit.
Salesforce.com bietet für das Kundenbeziehungsmanagement die webbasierte Lösung „Sales Cloud“. Nutzer können über ihren PC oder mobile Endgeräte, wie beispielsweise Smartphones, Ku…


Stiftung

Über die Salesforce-Stiftung werden insbesondere Jugendförderprogramme unterstützt. Das verwendete 1/1/1-Modell bedeutet, dass ein Unternehmen 1 % seiner Ressourcen für gemeinnützige Projekte bereitstellt. 1 % der Zeit entspricht sieben der bezahlten freien Tage der Mitarbeiter für die Unterstützung gemeinnütziger Projekte. 1 % seiner Produkte stellt Salesforce.com Non-Profit-Organisationen kostenfrei zur Verfügung. Und mit 1 % des Firmenprofi…


Wettbewerb

Salesforce befindet sich im direkten Wettbewerb zu SAP. 2014 hatte Marc Benioff, der CEO von Salesforce, angekündigt, SAP beim Umsatz zu überholen. Salesforce ist im Bereich Cloud Computing führend, SAP bei Unternehmenssoftware. Während der Umsatz bei Salesforce im Jahr 2013 um 33,3 % auf 4,1 Milliarden US-Dollar gewachsen war, stieg der Umsatz von SAP im gleichen Zeitraum währungsbereinigt lediglich um 8 % auf 16,9 Milliarden Euro.


Literatur

• Marc Benioff, Carlye Adler: Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry. John Wiley & Sons, 2009, ISBN 978-0-470-52116-8 (amerikanisches Englisch).


Weblinks

• Deutsche Website von salesforce.com

Leave a Comment