How to integrate salesforce with wordpress


How to Set Up the WordPress Salesforce Integration

  • Connect WordPress to Salesforce. Once you install and activate WP Fusion, setting up the basic WordPress Salesforce integration is easy.
  • # Configure the WordPress Salesforce Integration. Once you’ve connected your WordPress site to Salesforce, you’ll choose your settings to determine how the WordPress Salesforce integration functions.
  • # Import Contacts From Salesforce as WordPress Users. If you already have contacts in Salesforce that you want to add as WordPress users, WP Fusion includes an Import Users tool.
  • # Restrict Content Using Salesforce Topics. In addition to the content restriction options in the general settings, you also get new options to restrict individual pieces of content, widgets, etc.
  • # Use Shortcodes to Display User Meta or Restrict Content. Display specific user meta, like a user’s first name. Restrict specific portions of otherwise public content.

Table of Contents

How to integrate Salesforce and WordPress?

We have noted some points that are important to use Salesforce with your WordPress website:

  • Convert submissions into the lead: You will obviously want to convert your visitors’ entries into leads. …
  • Save time: you can automatically collect and organize form entries in your salesforce account. …
  • Content management: The combination of Salesforce and CRM gives you a better experience for content management. …

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How to create a Salesforce form in WordPress?

Salesforce Forms

  • Download and Install. Formidable Salesforce requires that your Salesforce account type includes access to the API. …
  • Setup Salesforce form settings. Now that your WordPress site is connected to your Salesforce account, it’s time to create your Salesforce forms.
  • Allow duplicate records. …
  • Limitations. …
  • Salesforce field data types. …
  • Troubleshooting. …

How to set up a Salesforce integration?

  • On the Manage App page, click ‘Edit Policies’
  • Navigate to the ‘IP Relaxation’ dropdown menu
  • Select ‘Relax IP Restrictions’
  • Then click ‘Save’ at the bottom of the page
  • Now, back on the Connected Apps page, click the App name ‘Blink’
  • On the page that appears, your Consumer Key and Consumer Key will be shown

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What are the best apps to integrate with Salesforce?

What are the Best Apps to Integrate with Salesforce

  1. Marketo. Marketo is a marketing automation tool that helps companies to manage leads, gain access to sales insights, understand revenue cycle and also engage in social marketing.
  2. WordPress. WordPress is an important content management system which is used by a number of businesses to host and run their websites.
  3. SAP Business Suite. …
  4. Microsoft Dynamics. …

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Can you integrate Salesforce with WordPress?

WordPress and Salesforce Integration. As one of the leading CRMs on the market, Salesforce lets you identify potential customers, personalize your marketing techniques to address them, and field their enquiries, all from a single platform. WordPress and Salesforce integration is possible via various plugins and tools.

How do I add Salesforce to WordPress?

How to Create a WordPress Salesforce IntegrationCheck Your Salesforce Version.Install the WPForms Plugin.Set Up Your Salesforce WordPress Integration.Set Up Your Salesforce App Permissions.Connect WordPress to Salesforce.Create Your Salesforce WordPress Form.Publish Your Salesforce WordPress Integration.

How do I integrate Salesforce into my website?

Enable Salesforce SitesClick the Setup gear ( ), then Setup.Enter Sites in the Quick Find box, then select Sites under Sites and Domains.Read the Salesforce Sites Terms of Use and select the box to acknowledge them.Click Register My Salesforce Site Domain.

How do you integrate on WordPress?

Using WordPress CorcelStep 1: Install Corcel. … Step 2: Configure Laravel for Corcel. … Step 3: Set Up Database Connection. … Step 4: Set Your Project Parameters. … Step 1: Install WordPress Pete. … Step 2: Create a New WordPress Website. … Step 3: Configure WordPress Pete Settings. … Step 4: Create a New Integration.

Does Salesforce integrate with WooCommerce?

The Salesforce Integration for WooCommerce plugin allows you to create accounts and contacts in the Salesforce CRM using your WooCommerce store’s customers’ data.

How do I add a plugin to Salesforce?

Follow these steps to set up the Analytics plugin for Salesforce command-line interface (CLI) for your CRM Analytics development project.Enable Dev Hub in your org so you can create and manage scratch orgs from the command line. … Install the Salesforce CLI. … Create a Salesforce Developer Experience (SFDX) project.More items…

What websites use Salesforce?

Examples of Salesforce Commerce Cloud (Demandware) websitesSweaty Betty. Very clean, UX-focused eCommerce store that is a huge improvement on their previous version. … Adidas. … Tate Modern. … Beats By Dre. … L’Oreal USA. … Joseph. … Boohoo. … Brooks Brothers.More items…•

Can you build a website in Salesforce?

Salesforce Sites enables you to create public websites and applications that are directly integrated with your Salesforce organization—without requiring users to log in with a username and password.

What is Salesforce Web Lead?

Web-to-lead: The process of using a website form to capture visitor information and store that information as a new lead in Salesforce. Salesforce lets you easily create web-to-lead forms that capture information about visitors to your website.

How do I connect API to WordPress?

How to Integrate External API in a WordPress PageGet an API Key for the REST API.Create a child theme.Create a custom page template.Integrate the API into your page template.Add a new page using your new page template.

Does WordPress have an API?

However, WordPress is a distributed API, meaning there isn’t just one place to get all the data from. Each website running WordPress is a unique application, with unique users and authentication.

Can you link your website to WordPress?

Go to the web page you want to link to. Select the text. Paste the URL from step one into the link field. Then click insert.

What plugins does WP Fusion work with?

WP Fusion integrates with most popular WordPress form plugins. You can create a contact or lead form that connects to Salesforce for lead management and email marketing. WP Fusion works with:

What is WP Fusion?

If you’re running a small business or ecommerce store powered by a platform like WooCommerce, WP Fusion can help you better segment your customers in Salesforce – which is highly valuable when you’re setting up automation rules.

Can you map a contact field to Salesforce?

In the Contact Fields tab, you can map meta fields from WordPress to Salesforce fields: You can also pass tracking information, like Google Analytics UTM tags or the referrer. In the Advanced tab, you can set up advanced settings. For example, exclude certain WordPress user roles from syncing to Salesforce.

Does WP Fusion work with Salesforce?

WP Fusion helps you set up a deep WordPress integration with Salesforce in two helpful ways: First, it helps you connect your WordPress site itself to Salesforce. You can two-way sync your WordPress users with Salesforce contacts, which means users will be updated everywhere, not just in one tool. You’ll be able to:

Is WordPress a CMS?

WordPress is – as you probably know – the world’s leading CMS and the most popular way to build, design, and customize a website, powering nearly 38% of all sites. Put together, Salesforce and WordPress make a great pair to grow your business and manage your customer relationships.

Can WordPress sync with Salesforce?

When you authorize your WordPress site to integrate with Salesforce, WP Fusion will create two-way sync between your WordPress users and Salesforce contacts. You can even sync profile fields back-and-forth. Then, you can integrate the plugins that you’re using with Salesforce.


To successfully set up Salesforce WordPress Integration you need to meet the following requirements:

Introduction to WordPress

WordPress is an Open-Source Platform for creating, publishing, and managing websites. It’s a straightforward and user-friendly solution that makes it simpler for Bloggers and Publishers to publish their content online.

Introduction to Salesforce

Salesforce is a Cloud-based enterprise platform that provides powerful business applications to enable customers to have a better experience. It’s a well-known Customer Relationship Management (CRM) platform that allows you to communicate with Customers, Prospects, Partners, Sales, and Marketing services all over the world.

Significance of Salesforce WordPress Integration

The combination of Salesforce CRM and WordPress is a highly robust Integration for enterprises. It is designed to gather information from potential consumers and to allow Salesforce to use that information to help businesses boost their Sales.

Steps to Set Up Salesforce WordPress Integration

Salesforce WordPress Integration can be done using the Brilliant Web-to-Lead Plugin. It’s not only a robust plugin, but it’s also the only one Salesforce recommends for use with the Web-to-Lead capability. So, let’s understand the steps below in detail to successfully integrate WordPress and Salesforce together.

Limitations of Salesforce WordPress Integration

Salesforce WordPress Integration can undoubtedly expand your company’s possibilities and improve workflow efficiency. However, certain limitations are associated while using the Web-to-Lead plugin to connect WordPress to Salesforce.


In this article, you learned the key features of WordPress and Salesforce. Moreover, you understood the significance of Salesforce WordPress Integration. You also learned the steps to set up this Integration. Moreover, you also explored some of the limitations associated with Web-to-Lead to connect WordPress and Salesforce.

Why integrate Salesforce with WordPress?

By integrating Salesforce with WordPress, you will enhance the marketing workflow and offer your customers a satisfying user experience while browsing your site.

How to create a Salesforce feed in WordPress?

First, you download, install, and activate it. Once that is done, choose “Salesforce” in your WordPress dashboard and then click on “Salesforce Accounts”. It will allow you to log in with Salesforce, where you press the “Salesforce Feeds” tab to create a new feed.

What is Salesforce plugin?

1. A Salesforce WordPress Plugin. Such tools may not only act as middleware (like Zapier) but can be used as a standalone (and typically free) means for Salesforce WordPress sync. The one that specializes in web-to-lead integration is the Brilliant Web-to-Lead Salesforce plugin, as can be surmised from its name.

What is web to lead integration?

Web-to-lead integration is one of the most popular ways of bringing WordPress and Salesforce together. One of the reasons why this is so is because it offers several ways of eventually reaching the goal. 1. A Salesforce WordPress Plugin.

What plugins are used for Salesforce?

Another specialized WordPress Salesforce integration plugin is Pardot, which provides an opportunity to track visitors, operate forms, as well as dynamic content. Its unquestionable forte is that the users who employ it don’t have to write code or even be aware of what goes on behind the curtain. You just use the widget to locate a form or a video where a sidebar is spotted, or press the Pardot button on the Visual Editor’s toolbar and embed them in a post or page.

What is SSO authentication?

This method, known as Single Sign-On (SSO), is essentially an authentication ploy allowing users to utilize their credentials (ID and password) for one software system (typically an app or website) in order to access another system. To achieve this, SSO stores different credentials for initial authentication on centralized authentication servers and translates them into credentials specific for various systems.

Does WordPress Leads require Zapier?

However, WordPress Leads isn’t that intuitive to use and requires a Zapier installation to accomplish integration.

About Salesforce

Salesforce is one of the foremost Customer Relationship Management platforms in the world.

About WordPress

WordPress is the most used Content Management System in the world. Currently, there are more than 455 million WordPress sites in the world. And with about 2 million fresh downloads every year, WordPress is obviously here to dominate the web.

Why Integrate WordPress and Salesforce

WordPress in itself is a powerhouse. Integrating it with Salesforce takes it up a notch. With both platforms, you can effectively manage your leads, close more deals, and follow up with your customers.

How to Integrate Salesforce into WordPress

There are several methods of integrating Salesforce with WordPress. The method you choose depends on a couple of factors:


When the world’s most popular CRM and the most used CMS work together, amazing things happen. It’s like a match made in heaven. While WordPress helps to collect data, Salesforce helps you to manage them and turn them into profit.

How to connect WPforms to Salesforce?

Simply go to the WPForms » Addons page and locate the Salesforce addon. Click on the Install button and it will be installed and activated automatically. After that, go to the WPForms » Settings » Integrations page.

What is WPForms plugin?

WPForms is a premium WordPress plugin, and you’ll need their Elite plan to use the Salesforce addon. First, you need to install and activate the WPForms plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Why do businesses use contact forms?

Many of the world’s largest businesses use it to manage customers, leads, and business contacts from one single dashboard. Most business websites use contact forms to generate leads and then manually add them to their CRM software. This takes time, and you may still forget to follow up with a potential customer.

What is Brilliant Web to Lead for Salesforce?

The Brilliant Web-to-Lead for Salesforce plugin is ideal for streamlined integration. It enables potential leads to fill in information via a dedicated WordPress form, which is then sent directly to your Salesforce account. Leads are saved automatically, and you have the option to either add your form to specific pages and posts, or include it as a widget.

What is Zapier integration?

Zapier is an application-integration tool that lets you connect apps in order to automate repetitive tasks. Using it, you can connect a variety of plugins (Gravity Forms, WPForms, etc.) with Salesforce to enhance its lead generating capabilities.

How to copy a key in Salesforce?

Follow these 2 steps to copy the keys: In your Salesforce browser tab, press the Copy button next to Consumer Key. Switch to the WPForms tab and paste the key in. Switch back to your Salesforce tab and look to the right.

What is the best plugin for WordPress?

WPForms is the best WordPress Form Builder plugin. Get it for free! The WPForms Salesforce addon is the best way to get WordPress and Salesforce integrated. You don’t need to pay for a developer to use it because we’re going to show you how to quickly set up the connection yourself. Let’s get started!

What plugins can I use to integrate with Salesforce?

So let’s take a look at which tools let you integrate WordPress to Salesforce. 1. WPForms. WPForms is the best Salesforce integration for WordPress you can find. In late 2020 the best WordPress plugin for building web forms introduced a game-changing Salesforce addon available with the Elite plan.

What apps can I connect to Salesforce?

It can connect with over 2,000 different web apps including popular Zapier integrations like LinkedIn, Mailchimp, Shopify, Outlook, Xero, Quickbooks, Jira, and more. 3. Brilliant Web-to-Lead. If you want to connect Salesforce to your WordPress website, the Brilliant Web-to-Lead plugin is a free option.

Is Pardot plugin good for WordPress?

The Pardot plugin on WordPress has pretty negative reviews on, and that’s the same tone if you search for reviews online. It’s clear WordPress users don’t think this tool is very helpful.

Can Zapier be used with Salesforce?

Zapier supports many Salesforce triggers and actions, so it can be used for really upping your lead generation game. You can sync a lot of different WordPress plugins with Salesforce to automate your marketing. And you can connect to Salesforce via this 3rd party app.

Can you use Formidable Forms in Salesforce?

Formidable Forms. If you’re an advanced user and can code, you can use Formidable Forms to send contacts and info from your WordPress lead form directly into Salesforce. You’ll need to map the fields from Salesforce’s contact and lead objects with the fields in your own forms.

Is Salesforce Pardot open source?

It’s pretty simple to use, but the open-source plugin is clearly not a priority for the Salesforce Pardot team, so it’s hard to tell if there are potential WordPress security risks with the tool. On top of that, you can only connect to the marketing side of Salesforce with this somewhat dormant plugin.


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