How to integrate google analytics into salesforce

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Full
Answer

Why should you integrate Google Analytics and Salesforce data?

When you integrate Google Analytics and Salesforce data, you get insights into the marketing data that can help you take actions to fetch better results.

How do I link Google Analytics to Salesforce Sales Cloud?

In this step, you’ll link Analytics to your Salesforce Sales Cloud account by creating a new Data Import data set and then by authorizing access to your Salesforce Sales Cloud account. Sign in to Google Analytics. In the bottom left, click Admin, and navigate to the property to which you want to link.

How do I set up Google Analytics integration?

Step 1: Set up a Google Analytics Integration User We recommend creating a dedicated Google Analytics account that has access to all organization properties and views in Google Analytics. This Google Analytics account will be used to authorize Marketing Cloud to access Google Analytics data.

How do I import data from salesforce analytics?

You select the Analytics custom dimensions and custom metrics that will store this data. Product data import allows you to import product data from your Salesforce account. This data is imported as part of the same Measurement Protocol hit as your milestone data.

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Can you integrate Google Analytics with Salesforce?

The short answer is yes, you can connect Salesforce with Google Analytics. There are two key ways you can integrate these two apps. The first is by using Salesforce Cloud Data. This allows you to bring your sales pipeline right into Google Analytics.


How do I add Google Analytics to Salesforce?

Link Analytics to your Salesforce Sales Cloud accountSign in to Google Analytics.In the bottom left, click Admin, and navigate to the property to which you want to link. … In the PROPERTY column, click Data Import.Click CREATE.For Data Set Type, under CRM Data, select Salesforce.More items…


Why does Salesforce integrate with Google Analytics?

Salesforce Sales Cloud + Google Analytics It provides tools for understanding individual customers, recording detailed information about them, and providing your sales team with the required information to drive meaningful interactions with them and ultimately close deals.


How do I connect Google Analytics to CRM?

Steps to integrate CRM with Google AnalyticsStep #1 Choose a key. … Step #2 Prepare Google Analytics for integration. … Step #3: Upload CRM data into Google Analytics. … 1- Data Import. … 2- Measurement Protocol.


Does Google Analytics have an API?

The Google Analytics Reporting API v4 provides programmatic methods to access report data in Google Analytics (Universal Analytics properties only). With the Google Analytics Reporting API, you can: Build custom dashboards to display Google Analytics data. Automate complex reporting tasks to save time.


What is Salesforce CDP?

Salesforce CDP is a self-service customer data platform, or CDP, that drives personalization and engagement. Using a series of solutions, you can achieve a single, actionable view of your customer built on the world’s #1 customer platform.


How much does Google Analytics 360 cost?

$150,000 per yearThe cost of Google Analytics 360 starts out at $150,000 per year and billed at $12,500 a month. Costs can increase as well based on the size of the website. The cost also includes the full suite of tools in the Google Marketing Platform.


How data is used in Salesforce?

Salesforce stores this information in an organized system. When analysts work with Salesforce, they typically use the raw data behind this system, made available through the Salesforce API. Salesforce stores its data in records known as “objects,” and these objects map to the data tables in the API.


What is Gclid parameter?

Google Click ID (GCLID) is a parameter passed in the URL with ad clicks, to identify the campaign and other attributes of the click associated with the ad for ad tracking and campaign attribution. In Google Ads, this is enabled by turning on the auto-tagging setting.


Is Google Analytics a CRM platform?

On one hand side, Google Analytics, which contains web analytics data, on the other side CRM data. CRM data contains the key to analysing customer lifetime values and cohorts. Many of our clients want to somehow connect both analytics and CRM data to make decisions based on the whole customer journey.


Does Google have a CRM tool?

While Google doesn’t offer its own customer relationship management (CRM) software, many professionals need a CRM that integrates flawlessly with Google’s software because they rely on Google apps for many of their business processes.


What is a CID in CRM?

Google Analytics visitor identifier (cid) which you must link to your own CRM database. Can trigger remarketing list addition immediately. CRM data is associated to users immediately and can be used for segmentation and reporting.


Does Google Analytics 4 integrate with Salesforce?

The integration between Google Analytics 4 properties and Salesforce Marketing Cloud lets you see Analytics campaign, usage, and content data in Salesforce.


What is Google Analytics ga4?

Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. This documentation provides implementation instructions and reference materials geared towards a developer audience.


How much does Google Analytics 360 cost?

$150,000 per yearThe cost of Google Analytics 360 starts out at $150,000 per year and billed at $12,500 a month. Costs can increase as well based on the size of the website. The cost also includes the full suite of tools in the Google Marketing Platform.


What is Gclid parameter?

Google Click ID (GCLID) is a parameter passed in the URL with ad clicks, to identify the campaign and other attributes of the click associated with the ad for ad tracking and campaign attribution. In Google Ads, this is enabled by turning on the auto-tagging setting.


What is tracking field setup panel?

The Tracking fields setup panel lets you map your configured Salesforce fields to the corresponding Analytics Tracking IDs. For each Tracking ID in use, select the corresponding Salesforce custom fields.


How to see imported product data?

To see imported product data, use the Conversions > Ecommerce > Sales Performance or Conversions > Ecommerce > Product Performance reports. Adjust the time frame to verify the imported product data. For example, if you started importing data today, make sure your report time frame includes “today.”


Can you import data into Salesforce Analytics?

You should only enable Salesforce product data import in Analytics if you’re sure that the product setup in your Salesforce account is correct. There are no configuration options in Salesforce product data import. If product data import fails, please double check your product setup in Salesforce.


What is Attributer?

Essentially, Attributer is a small script that you place on your website.


4 steps for integrating Google Analytics data into Salesforce

Using Attributer to capture UTM parameters in Salesforce is easy. Here’s how to do it in 4 easy steps:


What data gets passed into Salesforce

At Attributer, we believe there are essentially key elements to attribution:


Wrap up

If you’re wanting to get Google Analytics data into Salesforce, then Attributer is a great solution.


Stage 1 – push Google Analytics CID to Salesforce

Client ID (CID) is a unique user identifier created by Google Analytics and stored in a browser’s cookie for two years, the number could be seen in GA’s user explorer and also could be found in the browsers cookie


Step 1

Before even trying to push CID to Salesforce we need to create a new lead field in Salesforce by going to Salesforce > Set up > Object Manager > Lead > Fields & Relationships > New


Step 2

Now we have the CID field ready in Salesforce, filling that field could be done in different ways, in my case I will be using the Web-to-Lead form which you can access through Salesforce > Setup > Web-to-lead > Create Web-to-Lead Form and generate a source code that you can use on your website


Step 3

Now we need to inject the CID value inside the hidden field, this could be done by reading the GA cookie via JavaScript (not recommended by Google) or by using native Google Analytics calls.


Stage 2 – push a pageview back Google Analytics from Salesforce with the same CID once the lead is closed

For this stage we need to communicate with Salesforce using their API, we need to build a system that can check the leads status every 5-10 minutes and if any new lead is becoming closed we need to push a pageview back to Google analytics using the measurement protocol


Step 4

Create an APP in Salesforce to enable the API connection Salesforce > Set up > > Apps > App Manager > New Connected APP >> Save >> Continue


Step 5

Download the developer SDK for your preferred programming language, in my case I will be coding in PHP so I can use the PHP developer SDK for Salesforce or the simple implementation example here which I ended up using just to keep things simple for this tutorial.

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