How to integrate eloqua with salesforce


Steps to Set Up Oracle Eloqua Salesforce Integration.

  • Step 1: Preliminary Salesforce Configuration. You need to configure your Salesforce account before using it for the Oracle Eloqua Salesforce …
  • Step 2: Preliminary Oracle Eloqua Configuration.
  • Step 3: Configure Data Export from Salesforce to Oracle Eloqua.
  • Step 4: Configure Data Export Oracle Eloqua to Salesforce.


How to set up a Salesforce integration?

  • On the Manage App page, click ‘Edit Policies’
  • Navigate to the ‘IP Relaxation’ dropdown menu
  • Select ‘Relax IP Restrictions’
  • Then click ‘Save’ at the bottom of the page
  • Now, back on the Connected Apps page, click the App name ‘Blink’
  • On the page that appears, your Consumer Key and Consumer Key will be shown

More items…

How do I integrate with Salesforce?

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  • xxx-yyy-zzzz
  • (xxx)yyy-zzzz

How to choose a Salesforce integration tool?

Salesforce Survey Integration: Use Cases

  • Trigger surveys when an event happens in Salesforce. Enable the toggle at the top right corner to trigger the survey when an event happens in Salesforce.
  • Map Survey responses to Salesforce fields & generate new leads. Select +New Mapping to map the survey responses back to the Salesforce fields. …
  • Import Salesforce contacts to SurveySparrow Audience. …

How to create email integration in Salesforce?

  • From Setup, enter Gmail in the Quick Find box, and then select Gmail Integration and Sync.
  • Enable Customize Content with App Builder.
  • In the Email Application Pane section, create a pane and use Lightning App Builder to add components to the pane and assign the panes to users. …

Can Eloqua integrate with Salesforce?

Oracle Eloqua and Salesforce integration can help you boost marketing and sales alignment and drive ROI. Connect the segmentation, campaign management, and lead generation processes in Oracle Eloqua with the lead, contact, and account management processes in Salesforce.

How does Eloqua work with Salesforce?

From Oracle Eloqua to Salesforce Uses contact data in Oracle Eloqua to update contacts and generate sales leads in Salesforce. A sales lead is created for each new prospect captured in Eloqua and for responses from existing contacts to a campaign or other marketing event.

What does Eloqua integrate with?

Standard Integration Oracle Eloqua has prebuilt connections into, Microsoft Dynamics (on premise or cloud versions), Oracle Sales Cloud, and Oracle CRM On Demand. These connection points are built into the Oracle Eloqua platform. They are the easiest CRM integrations to do.

What happened to Eloqua?

The world of Marketing Automation was evolving, and without the necessary investment, coupled with a high asking price for its consumers, Eloqua was left in an inevitable position of decline, both in customer satisfaction and market position.

What is Oracle Eloqua?

Eloqua is a software as a service (SaaS) platform for marketing automation offered by Oracle that aims to help B2B marketers and organizations manage marketing campaigns and sales lead generation. Eloqua sends marketing advertisements to mobile devices, email, video and search results pages.

Which four CRM integrations with Eloqua are supported?

Integrations with the following CRM platform versions are currently supported by Oracle Eloqua:Oracle CX Sales (formerly Oracle Sales Cloud): versions R11, R12, and R13 supported.CRMOD: all available versions supported.Microsoft Dynamics: … Salesforce: all available versions supported.

Is Eloqua a CRM?

Eloqua does not provide a CRM. Though you can connect your Eloqua instance with other CRM tools such as Oracle’s CRM, SalesForce, Microsoft Dynamics, and more. Having a CRM paired with your Eloqua marketing automation will help you turn your leads into paying customers.

What is Oracle’s CRM called?

Oracle Advertising and Customer Experience (CX)Oracle Advertising and Customer Experience (CX) is the name of Oracle’s CRM system in the cloud.

Which Eloqua feature is used for sending campaign responses to CRM?

Oracle Eloqua evaluates campaign responses every hour (five minutes after the hour). When a response occurs, Oracle Eloqua records any new responses based on the response priority and later the responses are sent to your CRM.


Listed below are the prerequisites of setting up the Oracle Eloqua Salesforce Integration:

Introduction to Oracle Eloqua

Oracle Eloqua is a Marketing Automation Software-as-a-Service (SaaS) platform from Oracle. It helps you manage Marketing Campaigns and generate strong Sales Leads. With Oracle Eloqua, you can market your advertisements or target your customers with automated messages across various channels like E-Mails, Social Media, etc.

Introduction to Salesforce

Salesforce is a leading Customer Relationship Management (CRM) platform that helps you Sell, Market, Analyze and Communicate with your Leads/Customers. It gives you the right tools to manage your relationships with your Leads and Customers and track their activities and interests.

Steps to Set Up Oracle Eloqua Salesforce Integration

This section will help you set up Oracle Eloqua Salesforce Integration. As this is a Manual Integration, it demands technical knowledge and experience in working with Salesforce and Oracle Eloqua platforms. Follow the steps below to set up Oracle Eloqua Salesforce Integration:

Advantages of Oracle Eloqua Salesforce Integration

Now that you have successfully set up Oracle Eloqua Salesforce Integration, let’s talk about the advantages of Oracle Eloqua Salesforce Integration and how it can help you boost your business. Listed below are some of the major advantages of Oracle Eloqua Salesforce Integration:


This article introduced you to Oracle Eloqua and Salesforce platforms. It provided a comprehensive guide on how to set up Oracle Eloqua Salesforce Integration. It also provided the major advantages of setting up Oracle Eloqua Salesforce Integration for your business.

1. Improved business intelligence

Integrating Salesforce with Eloqua gives you better insights into your marketing effectiveness, by measuring the performance of your campaigns in a more efficient manner, enabling you to enhance your business processes, paving way for better results.

2. Consistent data for customized communications

This CRM and marketing automation platform integration saves you time in data management and prevents new data from getting out of place.

3. Instant information and notifications

Vendors who respond faster, gain more business opportunities. This is why companies need to facilitate their sales reps with instant customer and prospect information access, by integrating their ERP systems with the Salesforce platform. This integration evaluates your sales opportunities instantly and accurately.

4. Better lead generation

Your sales and marketing departments can be brought together with a unified account, courtesy of the integration, so everyone stays on the same page. Managers can also identify, prioritize, and track top-tier accounts across the company sales cycle, anytime, anywhere, Omni-device.

5. Detailed consumer info

The Salesforce Eloqua integration gathers information about consumers and their purchasing patterns to help your sales team determine ways of approaching and converting prospects into customers, (with more targeted and strategic communications with leads).

6. Empowered sales & marketing teams

The integration of this information with Salesforce enables you to help your sales team better understand how to relate to customers. Marketing automation systems like Oracle Eloqua provide a better understanding of precisely what customers want. These systems create a bridge between email marketing and a CRM like Salesforce.

7. Increased efficiency in customer handling

Sales generation is tricky and when your customers lack clarity, the result is reduced business. Thus, you can easily avoid losing out, if you personalize your customers’ journey by integrating the CRM and marketing automation software.


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