How salesforce marketing cloud works


How Does Salesforce Marketing Cloud

Table of Contents

Salesforce Marketing Cloud

Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget. The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding. It acquired CoTweet, Par…

Work? Marketing Cloud indeed uses Artificial Intelligence and Automation to target your customer with emphatic and relevant digital marketing strategies. It captures and processes the primary, secondary, and third-party data to drive growth by approaching untapped customer segments.


How does Salesforce use the Marketing Cloud?

  • Tokenized Sending. Use Tokenized Sending to send contact data that is too sensitive to store in your Marketing Cloud account database.
  • Data at Rest Encryption. …
  • Marketing Cloud Shield. …
  • Expired Marketing Cloud Account Subscriptions. …
  • Suspended Marketing Cloud Account Subscriptions. …

What are the capabilities of the Salesforce Marketing Cloud?

The first set of tools aims to predict, route, and solve customer needs, while the second set — voice, video, and text capabilities for digital contact centers — let customers reach out in the most convenient channel for them. Amid the pandemic, customer service has arguably become more important than ever.

How to create an automation in Salesforce Marketing Cloud?

Schedule Activities or Run Them Immediately

  • In Marketing Cloud, navigate to Automation Studio.
  • Click New Automation.
  • Enter a name for the automation, then choose whether to run the automation from a schedule or a file drop. …
  • Drag your activities to the step sequence in the order you want them to occur. …
  • Configure the activities in each step. …
  • Save the automation when you finish. …

How much does Salesforce Marketing Cloud Cost?

Salesforce Marketing Cloud Pricing Overview. Salesforce Marketing Cloud pricing starts at $4800.00. They do not have a free version. Salesforce Marketing Cloud does not offer a free trial. See additional pricing details below.


How does Marketing Cloud work with Salesforce?

Marketing Cloud connects discrete interactions, from any channel, on the customer’s terms. It unites customer data with customer behaviors in real time to create more intelligent communications and interactions that respond to and anticipate customer needs.

What is the difference between Salesforce and Salesforce Marketing Cloud?

In general, Salesforce Pardot remains associated with Sales Cloud. On the other hand, with marketing cloud, it has to align with its native cloud platform. Salesforce Pardot is associated mainly with email and social channels, whereas Marketing Cloud is associated with SMS and display ads and email, and social.

What comes under Salesforce Marketing Cloud?

Marketing Cloud includes integrated solutions for customer journey management, email, mobile, social, web personalisation, advertising, content creation and management, and data analysis.

What are the benefits of Salesforce Marketing Cloud?

What is Salesforce Marketing Cloud and its Benefits?Create a customized and targeted customer journey. … Understand your consumer-base better. … Correctly engage your audience during every important customer touchpoint. … Create targeted CTAs (calls-to-action) … Power your efforts with data (analytics)More items…

Is Salesforce Marketing Cloud the same as commerce Cloud?

Marketing Cloud expands customer data platform to deliver real-time engagement, audience segmentation and loyalty management. Commerce Cloud introduces new data integrations; enhances order management and headless commerce capabilities for companies to innovate fast with clicks, not code.

Can you use Marketing Cloud without Salesforce?

You can still use a code-free solution, but it requires a Salesforce Sales Cloud admin to design the “listener” in Process Builder rather than exclusively in Marketing Cloud. Alternative is entry about 1.5 hours after record change using scheduled automation, in which case all work can be done in Marketing Cloud.

Why do we use Marketing Cloud?

Customization with artificial intelligence: Marketing Cloud allows the combination of data with the Einstein tool, so interactions can be organized with the help of AI. Therefore, the platform enables a customized communication with customers, based on their relationship with the company.

How do I create a Marketing Cloud in Salesforce?

Set Up Your AccountIdentify your Marketing Cloud account member identification code (MID).Complete company settings for your account.Configure security settings.Explain the importance of data protection and privacy.

What are three of the products in the Marketing Cloud platform?

2)What are three of the products in the Marketing Cloud platform? II)Journey Builder, Marketing Cloud Connect, and channels.

Who Uses Marketing Cloud?

Companies using Salesforce Marketing Cloud for Marketing Automation include: Walmart Inc., a United States based Retail organisation with 2300000 employees and revenues of $572.75 billion,, Inc., a United States based Retail organisation with 1335000 employees and revenues of $386.06 billion, CVS Health …

What are the different studios in Marketing Cloud?

What are Marketing Cloud Studios?Journey Builder.Email Studio.Content Builder.

How old is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget. The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding.

When work flows, relationships grow

With Marketing Cloud and Slack, you can plan more quickly, act on insights instantly, and make partners part of the team.

Every moment counts. Your data has to keep up. With digital marketing software from Salesforce, it can

Whether you’re looking for enterprise-level email, marketing automation, digital advertising, data management, analytics, or anything else, Salesforce has you covered.

See why Salesforce leads the way

Gartner names Salesforce a Leader in the 2021 Magic Quadrant for Multichannel Marketing Hubs.

Questions? We’ll put you on the right path

Ask about Salesforce products, pricing, implementation, or anything else. Our knowledgeable reps are standing by, ready to help.

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud provides to message at every step of the customer journey, and 1:1 content personalization but Salesforce Sales Cloud handles marketing and sales leads & opportunities and quotes.

Why use Salesforce?

Use Salesforce for gaining new prospects who behave similarly to your other high-value customers.

How to use marketing cloud?

Things possible by Marketing Cloud are: 1 Gain a unified view of the clients by connecting known and unknown profiles. 2 Create a two-way, real-time engagement as per the customer’s wants. 3 Make every interaction relevant to the data and artificial intelligence of Einstein. 4 Measure, optimize and report on marketing performance impact and customer loyalty.

What is marketing cloud connect?

Answer: Marketing Cloud Connect helps to integrate data from various sources such as Sales Cloud, Service Cloud, or App Cloud. The entire data inside the Salesforce ecosystem is then available inside the Marketing Cloud.

How to visualize customer activities?

Visualize the customer activities across touchpoints and on any channel. Display the end-to-end journey of the customers. Take on your channels in one view, irrespective of the channel or device adopted.

What is customer journey?

It is about listening to customer cues. It defines the customer journey and uses it to harness the 1:1 customer journey. It helps to build personalized messages by leveraging the customer available from any source.

How many customers does Salesforce have?

Salesforce has been a leader in enterprise cloud computing since 1999, virtually creating the category. Today, Salesforce has more than 100,000 customers and continues to be a recognized leader in cloud computing for businesses of all sizes and in nearly every industry under the sun.

What is cross channel marketing?

Marketers can guide the customer journey like never before with cross-chan nel marketing strategies that combine digital and real-world experiences with your brand. The most successful companies create highly personalized and relevant content at scale across many channels to deliver 1-to-1 customer journeys. Experience a Journey.

Is there a subscription plan for Salesforce?

Yes, there are several different subscription plans to choose from. One of Salesforce’s Account Executives can help you assess which plan is right for your marketing strategy. Check out the Marketing Cloud Pricing page.

What Is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a leading email marketing software for creating and managing successful marketing campaigns and nurturing customer relationships.

Who Uses Salesforce Marketing Cloud?

Cloud computing is at the forefront of innovation, and Salesforce is a recognized leader in cloud computing. More than 100,000 businesses of all sizes across every industry use Salesforce Marketing.

What Can You Do with Salesforce Marketing Cloud?

In today’s marketing world, customers have the last word. With Salesforce Marketing, marketers have endless possibilities to understand the customers and offer them what they want.

What Are the Key Components of the Salesforce Marketing Cloud?

Salesforce Marketing Cloud consists of sophisticated tools and features that help discover and understand customers on a personal level and market to them through email, social media, e-commerce, and mobile advertising.

About the Author

Simplilearn is one of the world’s leading providers of online training for Digital Marketing, Cloud Computing, Project Management, Data Science, IT, Software Development, and ma…


In the first four units, we discussed each of the Marketing Cloud products as individual solutions—but the real power of Marketing Cloud is how those products work together and connect to other Salesforce clouds, including Sales and Service.

Attract New Customers

After spending several months in London, Sandra and her spouse decide to relocate their family there. Sandra does some online research on home mortgage options in London, and comes across Cumulus Bank. She clicks into the search result and starts checking out the website.

The Marketer Challenge

As you can see, customers don’t neatly follow the journeys marketers lay out for them; they may drop off right in the middle of the buying journey.

Increasing Conversion

Sandra is on her phone one day and gets an email from Cumulus with a mortgage rate offer. The timing is great as she’s now had a chance to discuss the house she found with her spouse.

Growing the Relationship

Sandra’s experience with Cumulus didn’t end there. The bank continued nurturing the relationship with more offers. When Sandra was walking past a Cumulus bank, she remembered she had received an offer for an investment account. So she dropped in.

Analyzing the Impact

But wait. How can Cumulus marketers measure the total business impact of Sandra’s customer journey? With Datorama.


Marketing Cloud is made up of several products to help you know your customer, personalize with intelligence, and engage across the entire journey. Now you know how they can fit together, as well as work with other parts of the Salesforce Platform, like Sales and Service.

B2B Demand Generation

Your B2B customers need personalized experiences unique to them and their relationship with you.

Marketing Analytics

You’ve got the data. But you want to put it into action, and tie it to sales outcomes.

Digital Leader

Transform your marketing, commerce, and experience efforts to be faster and more connected — and see real results.


Leave a Comment