How salesforce is used by nonprofits


Most commonly, we see nonprofits using Salesforce to track interactions with volunteers or donors from one shared system. This data can also be used for personalised marketing, through tools available on Salesforce, so that you can maintain engagement and build deeper relationships with constituents.

How is Salesforce used in a nonprofit?
  • Constituent management.
  • Event management.
  • Fundraising campaign management.
  • Marketing and communications.
  • Reports and dashboards.


Is Salesforce the right CRM for your nonprofit?

Salesforce for Nonprofits can help you establish and grow your donor relationships as well as manage the donation cycle from pledge to payment. It also offers a collaborative, social and mobile experience, making it possible to engage at every touchpoint on every channel.

What are the benefits of Salesforce for nonprofit success?

  • Objects: An object is essentially a spreadsheet in which you track information pertaining to different aspects of your operations. …
  • Fields: Fields are the subsections within an object that describe how the information/data within the object is organized. …
  • Records: Records are the individual entries within the Object table. …

How to find companies that use Salesforce?

Salesforce CRM Customers List. At eSalesData, you can find all the information that you’ll need to extend your marketing operations to Salesforce CRM user groups all over the world. eSalesData comprises of complete user information of major technology markets across the regions of The USA, North America, South America, UK, Europe, ASIA, New Zealand and Australia.

What is Salesforce1 for nonprofits?

  • Email marketing. Perhaps the most universal communication channel around, email can be your go-to for newsletters, donation solicitation, acknowledgments, event marketing, and virtually anything else. …
  • Social media. …
  • Direct mail. …

Is Salesforce really free for nonprofits?

The Power of Us Program includes 10 free subscriptions of Sales & Service Cloud Enterprise Edition for all eligible 501(c)(3) nonprofit organizations.

Does Salesforce donate to nonprofits?

The Power of Us gives eligible nonprofits and educational institutions access to 10 donated subscriptions and deep discounts on additional subscriptions, products, and/or services from Salesforce.

Do charities use Salesforce?

Charities such as Samaritans, RNIB and ACEVO have already implemented Salesforce and are using it successfully to manage a wide range of activities that support their organisational objectives within the feature rich platform.

What is Salesforce NGO?

NGO Connect is a Platinum application developed by roundCorner (rC). NGO Connect offers essential fundraising, event, membership and volunteer management tools that enable your organization to manage all of your efforts in one place.

Can Salesforce be used for fundraising?

You can use Salesforce to manage donations as well as marketing and programs. What’s different about Salesforce is that it’s not just a point solution; it’s a true platform that helps you track and understand your organization’s interactions with donors, volunteers, and constituents.

What is Salesforce good for?

Salesforce, Inc. is a famous American cloud-based software company that provides CRM services. Salesforce is a popular CRM tool for support, sales, and marketing teams worldwide. Salesforce services allow businesses to use cloud technology to better connect with partners, customers, and potential customers.

Do churches use Salesforce?

We’ve combined the powerful Salesforce CRM with Community Cloud and App Cloud, revolutionizing the engagement possibilities for one of the largest nonprofit markets in the United States: churches.

What is Salesforce nonprofit Success Pack?

The Nonprofit Success Pack (NPSP) is an app that sits on top of Salesforce Enterprise Edition. NPSP is preconfigured for nonprofits as an-easy-to-use fundraising and constituent management application, designed to make the daily life of nonprofits a little easier.

What businesses use Salesforce?

List of prominent companies rely on Salesforce:Spotify.Amazon Web Services.U.S. Bank.Toyota.Macy’s.T-Mobile.Aldo.The New York Post.More items…

What has Salesforce done for the community?

The Salesforce Foundation helps young people reach their full potential by supporting Education, Workforce Development, and Child Welfare and Thriving Communities programs.

What are nonprofit products?

Defining the Product A not-for-profit good or service may take many a form, from free meals to the homeless or recuperation facilities for cancer patients, to sporting facilities for special needs children or neutering programs for stray animals. Products must solve a consumer need or fulfil a consumer desire.

How can nonprofit cloud help deepen engagement with donors and volunteers?

Nonprofit Cloud’s fundraising products and capabilities give nonprofits a unified view of their supporters, which helps to build relationships that fund impact. Thorough revenue data allows you to find ways to bring in more payments, major gifts, grants, online donations, or donor-advised funds.

What is nonprofit organization?

Just like commercial companies, nonprofit organizations are a mix of big and small. They’re diverse in their missions and operations, and they’re located all over the world. But ultimately, all nonprofits have one thing in common: a mission to make the world a better place.

Does Salesforce monitor shelter beds?

With Salesforce, the organization can also monitor how many shelter beds are available in real-time, so no one is turned away when there’s an available bed. There are countless ways Salesforce can help nonprofits deliver on their missions more effectively and efficiently.

Why is Salesforce so popular?

Your nonprofit can transform the software into whatever you need it to be. While Salesforce is popular because of the extensive customization options

Why do you need constituent management in Salesforce?

Constituent management is likely the reason you invested in Salesforce to begin with. This tool helps you track and store important information in donor profiles such as their fundraising history, contact information, volunteer hours, and other customizable fields.

What are the tools that nonprofits use to raise money?

Some of the fundraising tools your nonprofit should look for include: Online donation forms. Online donation forms should be customizable so your nonprofit can add your logo, suggested giving amounts, and custom form information from your supporters. Peer-to-peer fundraising.

Is AppExchange fundraising software good?

We recommend finding a complete fundraising software integration rather than investing in individual native apps from the AppExchange. However, it’s always good to conduct research about both and come to your own decision as to which will be better for your nonprofit. Don’t forget about long-term costs in addition to the short-term while conducting this research.

Is Salesforce free for nonprofits?

Salesforce advertises itself as “free” for nonprofits. And in reality, the basic CRM and NPSP is free for up to 10 users. However, as we touched on before, your nonprofit will be missing a few tools. Once you’ve implemented those tools, Salesforce is no longer free.

What is Salesforce utilization?

Salesforce utilization can bring a new level of efficiency and power to your nonprofit organization. We have got some Salesforce Nonprofit tools that can help you lift your venture by improving efficiency and brand awareness.

What is Salesforce Starter Pack?

Salesforce Nonprofit Starter Pack provides users compelling grant management capabilities. Along with donor management, the grant cycle takes up a significant time and effort for nonprofits. NGO Connect is a tool that helps to create and manage gifts and giving, including grants.

Does Salesforce make reporting easier?

Salesforce also makes reporting easier by speeding up data-driven decisions and improve information flow by scheduling reports to automatically be sent to anyone within or outside your organization, either inline as an email or as an attached document.


Learning Objectives

Driving Impact with Salesforce

  • Just like commercial companies, nonprofit organizations are a mix of big and small. They’re diverse in their missions and operations, and they’re located all over the world. But ultimately, all nonprofits have one thing in common: a mission to make the world a better place. But changing the world isn’t easy. Nonprofits work to solve some of the tou…

See more on

Program Management

  • Nonprofits deliver on their mission through their programs, which can be as diverse as managing a homeless shelter, providing job training, operating a health clinic, hosting art exhibits, matching struggling students with tutors, organizing beach cleanups—the list goes on. In many instances, nonprofits rely on spreadsheets and manual workflows, approvals, and reporting that can creat…

See more on


  • Most nonprofits also engage in some type of fundraising because they’re not able to charge clients for the services they provide. Environmental groups can’t bill Mother Earth for their advocacy activities! Likewise, people experiencing homelessness generally can’t afford to pay for their stay at a shelter. Instead, nonprofits raise money in the form of donations from individuals, …

See more on

Constituent Engagement

  • In the course of managing their programs and raising money to pay for operations, nonprofits engage with a wide variety of stakeholders. These include the clients they serve through their programs and the individual, corporate, and foundation donors that help pay for their programs. For nonprofits, engagement includes many different tactics designed to move a prospect or con…

See more on


  1. Knowledge Article: Resource Guide for Pro Bono Volunteers
  2. website: Nonprofit Customer Success Stories

See more on

Leave a Comment