How salesforce can tracking increasing enrollment data impacts

What is Salesforce data?

Data captured in a sales force automation (SFA) or customer relationship management (CRM) tool. This typically includes account, opportunity, leads, and activity/task information like calls and emails made. You can also use this data to create leaderboards.

How important is predictive enrollment forecasting?

Crucial in an average school year, predictive enrollment is spotlighted in the report during an unprecedented year in which typical forecasting has been thrown out the window. According to NACAC, about 42% of surveyed institutions indicated they use aggregate enrollment forecasting, while 37% employ student-level predictive scores.

How many colleges and universities use predictive enrollment management?

According to NACAC, about 42% of surveyed institutions indicated they use aggregate enrollment forecasting, while 37% employ student-level predictive scores. This is an increase from a report last year that showed 53% of admissions leaders using predictive tools.

What is the reporting function in Salesforce?

In most tools, the reporting function lets you control who has permission to see what data. Sometimes, this kind of security is handled at the data level itself (for example, read, write, edit, delete, and so on). In general, compensation data is the most sensitive in a sales organizations and requires the tightest permissions.

Predictive Enrollment

Enrollment, which has been down at post-secondary schools across the U.S., is largely predicted by institutions based on predictive enrollment modeling. Crucial in an average school year, predictive enrollment is spotlighted in the report during an unprecedented year in which typical forecasting has been thrown out the window.

Impact on Prospect Development

One of the biggest challenges for these four-year institutions? The changes to data availability that will greatly affect prospect development for the foreseeable future.

Mitigating the Impact of COVID-19

In one of the open response portions of the survey, respondents elaborated on measures they’re taking to better understand and mitigate the long-term effects of the pandemic on prospect development.

1. Improve Program Efficiency

Over the last decade, we’ve seen Salesforce emerge as a leading platform for program management, helping nonprofits better track their impact and use data to drive outcomes and more effective programs.

2. Use Logframes to Drive Accountability

Without a sound monitoring, evaluation, and learning (MEL) strategy in place, organizations struggle to use the data they’re collecting to make meaningful improvements to their programs and inform the daily work of staff on the frontline.

3. Understand Impact through Analytics and Qualitative Assessments

The United Nations set the 2030 Agenda to ensure “that no one will be left behind and that the Goals will be met for all nations and peoples and all segments of society.” Yet one of the most difficult aspects of identifying progress toward the SDGs is getting an accurate and timely understanding of impact and performance in the most challenging environments..

4. Mobilize and Monitor Resources with Powerful Third-Party Integrations

With each Global Goal comes a call to mobilize resources for the underserved. For Clean Water and Sanitation, this means ensuring access to safe drinking water, sanitation services, and hygiene products. For Quality Education, this means developing more qualified teachers, schools, and instructional materials.

5. Facilitate Collaboration on Salesforce Community Cloud

Lastly, Goal 17 seeks to revitalize global partnerships for sustainable development, and all of the goals require coordinated effort to advance each outcome. Salesforce Community Cloud provides you with a space and configurable tool to do just that.

What is the end goal of using most sales tools?

The end goal of using most sales tools is to create reporting that your sales teams can use to make the right decisions throughout the year. These reports answer questions like:

Can you rely on the same set of data for too long?

Therefore, you can’t rely on the same set of data for too long. Just as it’s important to evaluate and reevaluate KPIs, it’s important to pull in the most recent reports frequently—depending on the data and KPI, it can be quarterly or day-to-day. Also, it pays to get a fuller story by combining data points.

1. Connect with your ideal customers

You’ve spent time and resources attracting and generating new leads, but do you know how to prioritize them?

2. Proactively manage customer relationships

Eighty-three percent of sales professionals reported the pandemic increased the importance of building trust before a sale.

3. Reduce the cost of sales

New customers are a key ingredient of continued growth, but they’re not easy to come by. The good news is you can offset new customer acquisition costs through sales to your existing customer base.

4. Increase employee productivity

Adopting the right technology frees up your teams from process-heavy tasks and gives them more time to connect with customers. Manual operations like hunting for contact information or entering data can be automated or eliminated from customer-related processes.

5. Deliver better customer service

Seventy-six percent of customers expect consistent interactions across departments. In 2020, 52% of customers expected offers to always be personalized — up from 49% in 2019.

6. Improve customer retention

Visibility across all your relationships can help your teams proactively address at-risk accounts and present satisfied customers with new opportunities at just the right moment.

Predictive Enrollment

See more on salesforce.org

Impact on Prospect Development

Mitigating The Impact of Covid-19