How salesforce and google cloud platform are simplifying big data

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Does Salesforce use Google Cloud?

As part of the agreement, Salesforce has named Google Cloud as a preferred public cloud provider to support our rapidly growing global customer base. We plan to use Google Cloud Platform for our core services as part our international infrastructure expansion.


How does Salesforce integrate with GCP?

Create custom metadata type object recordsFrom Setup in your Salesforce scratch org, in the Quick Find box, enter Custom metadata , and then select Custom Metadata Types. You see a custom metadata type called GCP Key.Next to GCP Key, click Manage Records.Click Save.


Is Google Cloud Platform a full service cloud platform?

Cloud Logging: Cloud Logging is a fully-managed service that performs at scale and can ingest application and system log data, as well as custom log data from thousands of VMs and containers. Cloud Logging allows you to analyze and export selected logs to long-term storage in real time.


What are the benefits of Google Cloud Platform?

Key Advantages of Using Google Cloud HostingBetter Pricing Plans Availability. Economically, Google Cloud Hosting Plans are cheaper than other Platforms Hosting Plans. … Enhanced Execution. … Benefits of Live Migration. … Private Network. … Commitment to Constant Development. … Control and Security. … Redundant Backups.


How do I import data from Salesforce to BigQuery?

6 Steps to Integrating Google BigQuery with Salesforce Einstein AnalyticsStep 1: Signup for a BigQuery Trial Account. … Step 2: Load data into Big Query. … Step 3: Create a Service Account. … Step 4: Create a Key. … Step 5: Create a Bucket. … Step 6: Connect Our Data.


What is Salesforce CDP?

Salesforce CDP is a self-service customer data platform, or CDP, that drives personalization and engagement. Using a series of solutions, you can achieve a single, actionable view of your customer built on the world’s #1 customer platform. Your Guide to Salesforce CDP.


What differentiates Google Cloud in the cloud industry?

Perhaps the greatest Google Cloud Platform differentiator that has emerged in recent years is GCP’s hybrid cloud and multicloud strategy. GCP has staked its fortune in this domain on Anthos, a framework for running workloads across multiple private clouds and/or on-premises infrastructure.


How does Google’s cloud platform work?

Google Cloud consists of a set of physical assets, such as computers and hard disk drives, and virtual resources, such as virtual machines (VMs), that are contained in Google’s data centers around the globe. Each data center location is in a region.


What is Google Cloud Platform explain with example in detail?

It is a public cloud computing platform consisting of a variety of services like compute, storage, networking, application development, Big Data, and more, which run on the same cloud infrastructure that Google uses internally for its end-user products, such as Google Search, Photos, Gmail and YouTube, etc.


What are the pros and cons of Google Cloud Platform?

Google Cloud: Pros and consStrengthsWeaknessesStrong data analytics and storageComplex transition away from the platform to another vendorFacilitates easy collaborationFewer features/servicesDesigned for cloud-native businessFewer global data centersGood portability and open source integration2 more rows


What is unique about Google Cloud?

One of the biggest things setting Google Cloud hosting apart from other players is their global network. It’s easily one of the biggest in the world, rivaling the global infrastructure of both Microsoft and Amazon. Comparing the global infrastructure of the top three cloud providers is no easy task.


What major advantage the GCP has over other cloud providers?

Advantages of GCP:Better Pricing Than Competitors.Private Global Fiber Network.Live Migration of Virtual Machines.Improved Performance.State of the Art Security.Dedication to Continued Expansion.Redundant Backups.


When will Google Analytics 360 be available?

Beginning in 2020, customers in those countries (in addition to the U.S. and Canada) will be able to purchase Google Analytics 360, including the native integration with Marketing Cloud, Sales Cloud, Tag Manager 360, and Optimize 360, and associated support services, directly from Salesforce.


Does Salesforce have a single send feature?

Salesforce Marketing Cloud will release the new Single Sends feature for Journey Builder in January, enabling marketers to quickly create and execute high volume one-off email sends in a single unified app. All Single Sends will seamlessly include measures from Analytics 360, such as conversions and revenue. Marketers will also be able to better match consumers across email and their websites at scale with automatic link tagging.


Is Google Analytics 360 integrated with Salesforce?

With hundreds of customers now adopting our integration between Google Analytics 360 and Salesforce Marketing Cloud , we are delivering new capabilities to improve how customers drive more personalized marketing campaigns and analyze their impact on consumer engagement.


A Common Data Ingestion Pattern

To provide a little bit more context, here is an illustrative (and common) use case:


Cloud Data Fusion to the rescue

To address the Salesforce ETL (extract, transform and load) scenario above, we will be demonstrating the usage of Cloud Data Fusion as the data integration tool.


Batch incremental pipeline

There are many different ways to implement a batch incremental logic.


Streaming pipeline

When using the Streaming Source plugin with Data Fusion, changes in Salesforce sObjects are tracked using PushTopic events. The Data Fusion streaming source plugin can either create a Salesforce PushTopic for you, or use an existing one you defined previously using Salesforce tools.


Got deletes?

If your Salesforce implementation allows “hard deletes” and you must capture them, here is a non-exhaustive list of ideas to consider:


Conclusion

If your enterprise is using Salesforce and If it’s your job to replicate data into a data warehouse then Cloud Data Fusion has what you need. And if you already use Google Cloud tools for curating a data lake with Cloud Storage, Dataproc, BigQuery and many others, then Data Fusion integrations make development and iteration fast and easy.


Salesforce and Google Partnership

Market smarter and boost productivity with our leading platform integrations.


Google Analytics 360 Integration for Marketing Cloud

Get better insights from your data and build deeper relationships with your customers.


Google Analytics 360 Integration for Sales Cloud

Combine offline and online data for better insights and deeper customer relationships.


Tableau and Google BigQuery Optimization

Learn how to improve query performance and big data analytics in a no-code environment.


Salesforce, Gmail, and Google Calendar Integration

Help reps track customer interactions and work their Salesforce deals directly in Gmail and Google Calendar.


Why are companies gobbling up analytics?

Top technology firms are gobbling up analytics providers to make it easier for customers to visualize complex data sets, all part of an effort to remain competitive in a crowded field of providers.


Does Formstack use Tableau?

For companies, the consolidation presents a difficult choice of which provider to go with. Chris Byers, CEO of Formstack, uses both Tableau and Looker but said his firm is more heavily adopting the latter.

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New Platform Integration Capabilities


Improved Journey Analytics and Audience Activation

  • With hundreds of customers now adopting our integration between Google Analytics 360 and Salesforce Marketing Cloud, we are delivering new capabilities to improve how customers drive more personalized marketing campaigns and analyze their impact on consumer engagement.

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Simplified Buying Experience in Australia, New Zealand, and India

  • In addition to the new product innovations, Salesforce has expanded our relationship with Google and is now an authorized Google Analytics 360 reseller in Australia, New Zealand, and India. Beginning in 2020, customers in those countries (in addition to the U.S. and Canada) will be able to purchase Google Analytics 360, including the native integration with Marketing Cloud, Sales C…

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