How much did salesforce pay for exacttarget


$2.5 billion

Why did Salesforce buy ExactTarget?

ExactTarget had been running 13 years, pre-acquisition, and a 2000-strong organization when they joined the Salesforce family. ExactTarget was the robust foundation Salesforce was seeking as the backbone for their enterprise Marketing suite. As a bonus, ExactTarget had acquired Pardot 6 months previously.

What is ExactTarget?

ExactTarget is a leading global provider of cross-channel digital marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media, web and marketing automation.

Who will benefit from Salesforce Marketing Automation? customers—including many of the world’s largest and fastest growing organizations—will be able to extend their investments in sales, service and social marketing with access to the industry’s most comprehensive marketing automation solution.

Why did Salesforce buy Salesforce cloud services?

Why Salesforce bought them: Salesforce has recognized the need for industry-specific Clouds for many years. Salesforce had built Financial Services Cloud, Health Cloud on their core platform, and organized the bulk of their consulting partners into industry niches.


When did Salesforce buy ExactTarget?

20132013: ExactTarget Acquisition to Create Marketing Cloud Salesforce truly stepped into the marketing space in June 2013 with their acquisition of ExactTarget ($2.5B).

What company did Salesforce just buy?

SlackCloud computing giant Salesforce has completed its acquisition of Slack, a $27.7 billion dollar deal that adds the messaging app to its suite of enterprise software without immediately changing Slack’s functionality, branding, or leadership.

What was Pardot before Salesforce?

Pardot was known as a B2B marketing automation solution for many years before Salesforce amended the messaging. As I mentioned in the previous answer, Pardot is best suited for organizations that have a “considered” sales cycle – which tends to be related to B2B sales – but is not exclusively B2B.

Who founded ExactTarget?

Scott DorseySalesforce Marketing Cloud / FounderScott Dorsey is an American entrepreneur, investor, and startup advisor. He is a co-founder and managing partner at High Alpha, a venture studio that conceives, launches and scales enterprise technology companies. Wikipedia

Is Google going to buy Salesforce?

Acquiring Salesforce Google could acquire Salesforce and reach its goal to become the No. 2 cloud player by 2023, RBC said. According to a source who spoke with Business Insider in August, Kurian told employees Google Cloud has a five-year goal to become “at least the No.

Did Salesforce pay too much for Slack?

Salesforce CRM +2.1% announced it will pay a whopping $27.7 billion for the business chat service, Slack Technologies. Salesforce — whose stock is up a mere 44.5% in 2020, compared to the Emerging Cloud Index’s 88% pop as of December 1 — is paying too much in exchange for too little top-line growth.

What is ExactTarget called now?

Salesforce Marketing CloudExactTarget was renamed to Salesforce Marketing Cloud in 2014 after the acquisition by Salesforce.

How much did Pardot sell for?

$95 millionAn Indianapolis-based software firm has acquired Pardot, a fast-growing Atlanta marketing automation startup, in a deal worth $95 million. Interactive marketing software provider ExactTarget (NYSE: ET) said it will pay $85.5 million in cash and $10 million in ExactTarget common stock for Pardot.

What is Pardot called now?

Marketing Cloud Account EngagementAnnounced at Salesforce World Tour Sydney, a number of Marketing Cloud product names are changing. Pardot, one of Salesforce’s marketing automation tools, will be renamed to Marketing Cloud Account Engagement. Here are the reasons driving these changes, and what this will mean to the Pardot community.

Who owns ExactTarget?

SalesforceSalesforce Marketing Cloud / Parent organizationSalesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management software and applications focused on sales, customer service, marketing automation, analytics, and application development. Wikipedia

Is marketing cloud part of Salesforce?

Salesforce Marketing Cloud (SFMC) is Salesforce’s platform (or “Cloud”) in the area of marketing automation and customer engagement.

What is the full form of SFDC?

1. SFDC is Salesforce(.) DotCom. SFDC stands for SalesForceDotCom. The company would have retained just SF.

1. Slack

One-line Pitch: “Make work life simpler, more pleasant and more productive. Slack is the collaboration hub that brings the right people, information and tools together to get work done.”

2. Tableau

One-line Pitch: “ [Tableau] make breakthrough products that change the way people use data.”

3. Mulesoft

One-line Pitch: “MuleSoft provides a software platform that enables organizations to easily build application networks using APIs…the digital glue that allows applications to talk to each other and exchange data.”

4. Demandware

One-line Pitch: “Demandware provides enterprise cloud commerce solutions that empower the world’s leading retailers to continuously innovate.”

5. ExactTarget

One-line Pitch: “ExactTarget provides on-demand one-to-one email marketing software applications.”

6. ClickSoftware

One-line Pitch: “ClickSoftware improves the efficiency and effectiveness of field service organizations and mobile workforces. Real-time operational intelligence delivers real business value.”

7. Vlocity

One-line Pitch: “Vlocity is built natively on the Salesforce Platform and it is a leading provider of industry-specific solutions”


Leave a Comment