How does salesforce integrate with tableau


Salesforce to Tableau Integration can be implemented using the following steps:

  • Step 1: Configuring Tableau’s in-built Salesforce connector
  • Step 2: Configuring the data source
  • Step 3: Embedding the Dashboard into Salesforce

Any Salesforce user can visit AppExchange and install the Tableau Viz Lightning web component in their org. With three clicks, the Lightning web component is ready to be used in Salesforce. Then, Salesforce admins can drag and drop the Lightning web component on a page.Sep 21, 2020


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What is the difference between tableau and Salesforce?

Tableau CRM is open to any data, including structured CRM data in Salesforce, financial data in SAP, or inventory data in Oracle. And Tableau CRM works with the overwhelming amount of new data being created all the time, including semistructured data from machines, sensors, mobile apps, and websites.

What are the best apps to integrate with Salesforce?

What are the Best Apps to Integrate with Salesforce

  1. Marketo. Marketo is a marketing automation tool that helps companies to manage leads, gain access to sales insights, understand revenue cycle and also engage in social marketing.
  2. WordPress. WordPress is an important content management system which is used by a number of businesses to host and run their websites.
  3. SAP Business Suite. …
  4. Microsoft Dynamics. …

More items…

Is tableau a Salesforce product?

Tableau was acquired by Salesforce in 2019, and our mission remains the same: to help people see and understand their data. Today, organizations everywhere—from non-profits to global enterprises, and across all industries and departments—are empowering their people with Tableau to drive change with data.

How to use tableau?

How to Use Tableau?

  • Step 1: . Download Tableau Desktop or Public from
  • Step 2: . We can use the desktop product for 14 days (free trial), after that we have to pay for the use of the product.
  • Step 3: . Users should download, install and save Tableau Desktop or Public on. Users should register themselves on the…


Can you link Salesforce to Tableau?

To connect with Tableau, you will need to provide your Salesforce credentials such as username and password to sign in to your Salesforce account and load data to Tableau. Once you’ve signed in successfully, you will need to provide Tableau, access to your Salesforce data and your account.

What is Salesforce doing with Tableau?

Salesforce revolutionized CRM by using the power of the cloud. Tableau puts that rich customer data to work by providing analytics for everyone in your organization. Blend Salesforce data with other types of data, both cloud and on-prem data sources, for a deeper understanding of your business.

How does Tableau connect to Salesforce CRM?

Connect to Local Salesforce Data Use the Salesforce Connector to manage the data synced between your local Salesforce org and Tableau CRM. Filter data synced to Tableau CRM, create more connections using the Salesforce Local connector, manage objects between connections, and add or remove objects and fields from sync.

Can Tableau push data to Salesforce?

Use Data Sync to pull Account record data from Salesforce into Tableau CRM, and the Tableau CRM Snowflake Connector to pull Order data from Snowflake. Then use a Data Prep Join node to associate the Order data to Account records and an output node to push the transformed data to Salesforce.

What’s the difference between Salesforce and Tableau?

Salesforce reports and dashboards are the “go-to” option for quick reporting, however, you can hit a ceiling with native Salesforce analytics. Tableau CRM (TCRM) is a self-service data visualization and business intelligence (BI) platform that integrates Salesforce data with external data.

What is the difference between Salesforce and Tableau?

Distinguishable Differences One of the primary differences is that Tableau CRM is unique to Salesforce’s ecosystem. Tableau is a stand-alone product that can exist on its own.

How do I pull data from Tableau to Salesforce?

Start Tableau and under Connect, select Salesforce….Make the connection and set up the data sourceEnter your sign-in credentials for Log In.In the Allow Access dialog box, select Allow. If the connection is unsuccessful, verify that the authentication information is correct.

Can Tableau write back to Salesforce?

Support all Salesforce objects, fields and field data types. Write Tableau CRM analytics data back to any Salesforce standard and custom object. Dynamically apply the SOQL WHERE Clause when updating the existing records in Salesforce. You can truncate the custom object before inserting the new Analytics data.

What is Tableau called in Salesforce?

CRM AnalyticsCRM Analytics (formerly Tableau CRM) empowers your Salesforce CRM users with actionable insights and AI-driven analytics right in their workflow.

Which tool is integrated with Salesforce?

Mulesoft. Mulesoft’s Anypoint platform is a Salesforce-owned, high-end API integration platform used by enterprise companies with high complexity integrations. It’s a highly flexible integration designed to connect Salesforce with a plethora of other applications.

How do I enable CRM in Tableau Salesforce?

Enable CRM AnalyticsGo to Salesforce Setup and enter Analytics in the Quick Find / Search field.Select Getting Started.Click Enable CRM Analytics.

How to connect to Tableau?

To connect with Tableau, you will need to provide your Salesforce credentials such as username and password to sign in to your Salesforce account and load data to Tableau. Tableau’s Salesforce connector. Once you’ve signed in successfully, you will need to provide Tableau, access to your Salesforce data and your account.

How to use Tableau to visualize data?

This can be implemented using the following steps: Step 1: Configuring Tableau’s in-built Salesforce connector. Step 2: Configuring the data source.

What is Salesforce contact management?

Contact Management: Salesforce offers smooth contact-management by providing access to critical customer data and interaction history. It provides great insights on how to use customer data to get a better understanding of their behaviour using various trends and metrics and formulate strategies.

What is tableau used for?

Tableau is a powerful business intelligence tool used to turn raw data into an understandable format. It is a tool popularly used to visualize data and can be understood even by a non-technical user. It creates visualizations with the help of dashboards and worksheets, helping users perform real-time analysis in a very fast and secure manner. It doesn’t require a user to have any programming skill or technical background to operate it.

What is Salesforce CRM?

Salesforce is a cloud-based CRM tool that helps you maintain and manage your organization’s interactions with its customer base. Salesforce generates a lot of data from managing these interactions. It also offers cloud-based tools such as data analytics, IoT products. These generate data that provide priceless insights about customers and can be extremely useful for the organisation.

What is the home screen of tableau?

Tableau’s home screen. In the Connect column, you will find multiple sources you can easily connect to with Tableau. The source can be a file, a server or even saved data sources. You can analyse your data by dragging it in the centre of the screen called canvas. Tableau’s canvas.

Does tableau require programming?

It doesn’t require a user to have any programming skill or technical background to operate it . Tableau is not only available as a desktop application but also as an online service that can be accessed by any user on the go. All you need to do is sign in your account on your device.

When did Salesforce get Tableau?

When the largest CRM provider, Salesforce, gained the Tableau platform in June 2019, speculations arose that Tableau and Einstein Analytics, proprietary of Salesforce BI, would soon join forces. And so, it happened.

What is Tableau integration?

The Salesforce integration with Tableau enables you to leverage rich Salesforce customer data and provides improved insight across multiple customer bases. In addition, users can securely access their data from their desktops or mobile devices.

How to upload data to tableau?

Go to Tableau on your workstation, and click on the “Connections” column on the left. In the new window, select a data store or database. In the list of options, select “Salesforce.”. Enter your Salesforce credentials to log into your Salesforce account and upload data to Tableau.

What is tableau in data analysis?

Tableau is at the forefront of data analysis with VizQL technology that provides visualizations and delivers outcomes dramatically faster than other methods. As a data visualization innovative tool, Tableau brings to life and simplifies massive datasets in graphical presentation-visualization as dashboards and reports, collecting all the information you need on one page. This saves time and improves the data analysis process.

Can you embed a view in Tableau?

Adding the component to the page displays a panel on the right side, listing the required parameters for embedding. You can embed views from Tableau Online and Public, or Tableau Server. All these platforms have a “Share” button with the URL you need to embed Tableau.

Can tableau be integrated with Salesforce?

More crucially, even when Tableau is integrated with Salesforce, it can get data from all suitable sources, rather than only Salesforce data. As a result, you will receive the following.

Can you create joins on a string?

You can create joins on any string fields and on fields that are constrained references between tables. (Only left and inner joins are supported.)

Can you extract text fields from Tableau?

When you connect to Salesforce using Tableau, the data is automatically extracted into a Tableau Data Extract file. In some cases, certain fields cannot be extracted because of character limits. Specifically, text fields that are greater than 4096 characters and calculated fields will not be included in the extract. If you have calculated fields in your data, you will need to recreate them in Tableau after creating the extract.

Why do we need to embed Tableau Dashboards in Salesforce in the first place? Can’t we simply ask users to access the required dashboards in Tableau Server?

To answer this question in a nutshell, we need to embed the dashboards to maintain context and save time by reducing the sales cycle. We do not want a Salesforce user who is generally a Sales Representative to switch from Salesforce to Tableau from one place to another to answer questions that arise in the mind.

What is the Salesforce Canvas Framework?

Canvas Framework has been created in Salesforce to easily integrate third-party applications. Third-party applications can be exposed as a Canvas App. These Canvas Apps can be made available in several locations, such as the Salesforce or VisualForce or Publisher. More details can be found here.

What is Sparkler (Salesforce Canvas Adaptor) from Tableau?

Since Tableau Server does not have a built-in adapter for Canvas, Tableau has created a Java adapter called Sparkler that helps in the handshake between Tableau Server and Salesforce Canvas. It is freely available for download on the Tableau’s website.


The documentation available currently as of Aug 2020 is for older versions of Tableau and hasn’t been updated for the changes in the latest versions like 2020.x.
For example, we don’t have tabadmin in the latest version of Tableau. Equivalent commands need to applied accordingly.


Embedding Tableau Dashboards into Salesforce will help in improving the sales cycle and efficiency of the sales representatives significantly. One of the best ways to embed Tableau Dashboards in Salesforce is to use the Tableau Salesforce Canvas adapter called Sparkler.


Your users are probably used to building standard Salesforce reports and dashboards to report on data stored in your Salesforce organizations. But for as powerful as standard reports and dashboards are, they’re not without limitations.

Embedding dashboards with Lightning Web Components

If you’re using Lightning, a simpler approach to embedding Tableau dashboards is to use Lightning Web Components.

Embedding dashboards with Visualforce

The old-school way of embedding is to create a Visualforce page with an iFrame that contains the share URL for the dashboard using a code snippet like this:


You don’t want your users to log into Salesforce only to find a Tableau login screen where the dashboard is supposed to be. To avoid this, once your dashboards are embedded, you’ll want to set up single sign-on across the two applications.

Deep linking

Standard Salesforce reports often include hyperlinks that users can click access record pages directly from the report. If you’re planning to embed a Tableau dashboard into Salesforce, you may want to provide similar functionality.

About the author

Tom Leddy is a Director of Education Services at As a certified Salesforce Architect, he advises education industry customers that are undertaking digital transformation efforts to help reshape their organizations and serve their constituents more effectively.

Set up advanced business analytics for the most powerful CRM in the world

Salesforce provides a highly customizable, versatile total business software suite. Users have access to a choice of products for sales, service, marketing, and other business functions. Tableau is a brand of business analytics software owned by Salesforce, which is designed to be compatible with all of its software products.

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Salesforce is the CRM market-leader for good reason: it offers a comprehensive suite of customer relationship tools, excellent integration, and unrivalled customization. Follow this link to find out more.

How to set up Salesforce with Tableau: Preparation

Once Salesforce acquired Tableau in August 2019, Tableau became a native application in the Salesforce suite. As such, it comes with a built-in Salesforce connector that enables you to connect Tableau analytics to your Salesforce data quickly and easily.

Step 1: Ensure that the correct APIs are enabled

APIs are programs that enable applications to access data in your Salesforce org.

Step 3: Name your data source

At this point, assuming all the APIs from step one have connected correctly, you should reach the data source page. If you get an error that mentions hitting the API limit, jump ahead to Step 7. If any other error occurs at this stage, contact Salesforce support—the issue is likely related to one or more of the APIs.

Step 4: Select a schema

The next step is to create the actual connection between the Salesforce data you just downloaded and Tableau’s analytics. To do so, choose either a standard or custom connection.

Step 5 (optional): Set up joins

Before you can run Tableau’s analytics on your Salesforce data, you may need to create joins in your data. Different tables might need to be joined together to run your analysis—values that show up in different tables can be linked, and strings can be concatenated.

What is Tableau integration with Salesforce?

Integrating Tableau and Salesforce provides the data visualization features of Tableau within your Salesforce instance, helping you to spy patterns and trends that were previously invisible. Even better, visualizations can be presented in the form of dashboards and worksheets that even non-techies can understand.

Why use Salesforce?

Many organizations utilize Salesforce as their customer relationship management tool to better engage with and understand their customers. While Salesforce provides built-in reporting modules to help manage this information, they can be limited in how they let you look at that data. At least, they used to be.

Does tableau have analytics?

Tableau has democratized analytics. Because the tool is so easy to use, it’s possible for non-IT folks to analyze and visualize data all on their own, driving better decision-making across the company and helping everyone to succeed.

Can you use tableau in Salesforce?

Because Salesforce reporting is limited to Salesforce data, it can’t be used as the standard tool throughout the company. Tableau has no data limitations, however, which means it can be the standard for all departments across the organization, whether that’s finance, operations, or the executive team.


Before You Connect

  • Before you begin, gather this connection information: 1. Credentials for signing in to using OAuth

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  • Setup a custom OAuth Client to use your company’s IT policies
    You can fully control your OAuth configuration according to your own IT policies with a custom OAuth client. The option to use your own OAuth client frees you from being tied to Tableau release cycles and Tableau’s OAuth client rotation schedule. For information on how to configur…

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Make The Connection and Set Up The Data Source

  1. Start Tableau and under Connect, select Salesforce. For a complete list of data connections, select More under To a Server. Then do the following:
  2. On the data source page, do the following:

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Use Accelerators

  • You can use an Accelerator to quickly build informative dashboard designs made specifically for key business metrics on Tableau Desktop and Tableau Online. For more information, see Accelerators for Cloud-based Data.

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Use Joins in Salesforce

  • When you set up the data source on the data source page, when you drag a table to the canvas, the list of tables you can select from to join is filtered. You can create joins on any string fields and on fields that are constrained references between tables. (Only left and inner joins are supported.) You can also add joins later. For more information, see Join Your Data. Note that Sal…

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Troubleshoot Salesforce Connections

  • Tableau leverages the various APIs to connect to,, and data. These services have some restrictions on the type of data and the amount of data that you can access at a given time. If you are having trouble connecting, the following list of common restrictions may help you find a solution.

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