Drag and drop the file into your email (or click insert > image if you need to browse for it on your computer). If you’re using a pre-existing GIF from GIPHY, simply right-click to copy it, then go to your email and right-click to paste the GIF into your email. Make sure your GIF is appearing in your email as intended.
Table of Contents
How do I send a GIF in an email?
Your options to easily send a GIF in an email are: 1 Upload it straight into the email body – do not send a GIF as an attachment 2 Use a drag and drop email-building tool, like the one in 3 ActiveCampaign Code the email yourself, host the GIF and add it as an “img”
Should you use animated GIFs in your marketing emails?
According to our 2020 State of Email data, 51.28% of marketers said they’re using animated GIFs at least sometimes in their marketing emails. So how can you get in on this action? In this blog post, we’ll cover: What is a GIF? GIF, which stands for Graphics Interchange Format, is an image format developed by CompuServe in 1987.
How do I upload a GIF to Giphy?
Once it’s captured, you can download the GIF, upload it to be hosted at GIPHY, insert the GIF into your email campaigns, and much more. You can also use GIPHY Create to make a GIF from a YouTube video, just copy the video URL and paste it into the tool.
How do I create animated GIFs?
You can use online makers that allow you to animate a selection of photos or turn a video into an animated GIF. Or you can use software such as Adobe Photoshop or Adobe Animate to make custom designs move. My preferred way of creating animated GIFs is to work within Adobe Animate. This is born out of years of working in Flash back in the day.
How do I add a GIF to Salesforce?
Drag and drop the Cloudinary Image content block into your template, then choose an animated GIF from your Cloudinary Media Library to insert into Salesforce Marketing Cloud. The Cloudinary Image content block lets you add text and image overlays to your animated GIF.
How do I embed a GIF in an email?
How to insert an animated GIF in an emailCopy the GIF’s link. Once you have found the GIF you’re looking for, your first impulse may be to right click and save to your computer. … Open your email account. … Maneuver to the “Insert Photo” section. … Paste the image address. … Click “Insert” … Play with your GIF.
Can you put an animated GIF in an email?
The good news is that most email clients – like Gmail – support GIF files. Animated GIFs work in all webmail clients and most desktop and mobile clients.
How do I add a GIF to my email marketing?
Make sure you have your GIF picked out before following these steps to embed a GIF in a Gmail email.Download the GIF. Right-click on the GIF you’ve chosen and select Save image as to save it to your desktop.Insert a Picture. Compose a new email draft and select Insert photo from the options menu. … Send your GIF Email.
How do I get the embed code for a GIF?
How to Embed a GIFOn giphy.com, or the GIPHY mobile app, click on the selected GIF.Once you click on the selected GIF, you will be directed to the GIF detail page.Click “< > Embed” located on the right hand side of the GIF.From there, you be presented with two embed options via the GIPHY Embed Player:More items…
How do you insert a GIF into the body of an Outlook email?
To add a GIF in Outlook: Click the “Insert” tab, and click “Pictures” on the ribbon. If the animated GIF is online, then click on “Online Pictures. Select the file, and then click “Insert.”· It would insert the file into your email message.
How do I paste a GIF?
0:061:16How to Copy and Paste a GIF – YouTubeYouTubeStart of suggested clipEnd of suggested clipIn your chrome browser go to more tools then save page as name the file and save open the folder youMoreIn your chrome browser go to more tools then save page as name the file and save open the folder you saved and locate the gif. File copy the file paste the file into your email.
How do you add a GIF?
If you are using the Google keyboard by default, follow these steps to send a GIF over a text message on Android phones:Open your default messaging app.Tap on the smiley face emoji on the keyboard.Tap on the GIF button.Tap on the search bar and look for your desired GIF.Tap on the GIF to preview and send.
How do I make an interactive GIF?
Here’s how to use it!Go to GIPHY’s site and select the “CREATE” button in their header.For the animated GIF, select Slideshow.Upload your layers.Organize them in the order that you want them to animate.Using the slider tool, select how fast you want the layers to loop.More items…•
Can emails have animations?
Email marketers like you are increasingly turning to animated GIFs in email to provide that extra interest. According to our 2020 State of Email data, 51.28% of marketers said they’re using animated GIFs at least sometimes in their marketing emails.
What is a GIF?
The GIF, which stands for Graphics Interchange Format, is an image format developed by CompuServe in 1987. GIFs are noiseless animations created from video clips or still images that play repeatedly like a flipbook – usually every few seconds.
How to send animated GIFs in email
It’s easy to send a link to a GIF in a quick Slack or a text message, but sending animated GIFs in emails takes a little more precision.
4 businesses who made a splash with animated GIF emails
You can be told that you should try GIFs in your emails, but where’s the proof that it’s believable?
Conclusion: The pros and cons of GIFs in email marketing
Paul Boag, a leader in UX design and digital strategy, lays out the need for GIFs in digital marketing:
What is a GIF?
GIF, which stands for Graphics Interchange Format, is an image format developed by CompuServe in 1987. Due to wide support across browsers and email clients, GIFs have been a popular image format since the early days of the internet.
The benefits of animated GIFs in email
Whether you prefer a hard “G” or like to rhyme GIF with a certain brand of peanut butter, let’s look at why GIFs are so useful in emails.
How to make an animated GIF for email
GIF creation can be done a number of ways. You can use online makers that allow you to animate a selection of photos or turn a video into an animated GIF. Or you can use software such as Adobe Photoshop or Adobe Animate to make custom designs move.
Implementing animated GIFs in email
Once you have your GIF ready to go, you can include it in your email much the same way you would add any other image file:
Final thoughts
Animated GIFs have the power to delight, wow, and captivate your email subscribers. But, make sure you use your GIFs wisely! Your subscribers should always stay at the top of your mind when creating and implementing GIFs in your emails. Don’t animate just because you can—think of how it’ll benefit your audience.
Key content and design tips to take into consideration when creating your email campaigns
Building a successful email marketing campaign is pretty straightforward. Once you secure an email marketing software platform, collect email addresses, put together your internal process, and lock down good content, you’re ready to go.
How Design Affects Your Email
When it comes to designing your email, there’s more to it than just “making it look pretty.” A strong design can affect whether people will read through and engage with your message and continue opening your emails.
The Key When Writing and Designing Emails: Be Clear
Many Americans sleep with their cellphones close to them. Many people own wearables, such as smartwatches, which alert them to new emails. People don’t even need a screen to interact with emails — smart devices can be commanded to go through an inbox, read emails to the recipient, and interact as instructed.
Email Marketing Design Must-Haves
We touched on some design elements, such as stylizing subject lines with emojis. Now, let’s break down four design fundamentals.
Use Data to Refine, Optimize, and Excel
After launching your campaign, it’s time to look at the data — specifically, your opens, bounces, and click-through rates (CTR).
Create a Flag Formula Field
A flag field is a Salesforce formula field that displays an image when conditions are met – in this case, either a red, orange or green flag will display when the relevant conditions exist.
Example Mailability Flag Formulas
Here are some examples of mailability flags I have set up for my clients.
Implementation Tips
When you manage fields in Salesforce, you have the option to control whether a field can be seen (visibility) by user profile – in fact, when you went through the setup steps, you would have come across field-level security, so check they relevant teams (not just marketing!) can see the field.
Summary
A flag formula fields display a red, orange or green flag when the relevant conditions are met. It’s great how much flexibility Admins and Marketers can have over what factors should result in which colour flag, as you can see, so long as you have a checkbox field for that preference, you can factor it into a neat formula field.
