How do i not have a duplicate in salesforce


You could buy an app to prevent dupes, and depending on the size of your org, you might need to find a de-duplicate service for your existing records. The good news is that Salesforce allows you to create your own Duplicate Rules, so you shouldn’t need to spend extra to prevent duplicates going forward. Let’s start with Accounts.

Block sales reps from creating duplicate leads. In the Standard Lead Duplicate Rule, select Block instead of Allow. With the Standard Lead Duplicate Rule set to block duplicates, a rep can click to view duplicates of leads but can’t save a new lead.


Table of Contents

What are duplicate rules in Salesforce?

Resolve and Prevent Duplicate Data in Salesforce

  • Learning Objectives. Explain the difference between matching rules and duplicate rules. …
  • Rules for Duplicate-Free Data. …
  • Activate a Matching Rule. …
  • Create a Custom Matching Rule for Contacts. …
  • Block Duplicates with Fuzzy Mailing Streets. …
  • Report on the Creation of Duplicate Accounts and Leads. …
  • Resources. …

How to dedupe in Salesforce?

  • What fields and rules you are going to use to match on
  • What fields you need to see when looking at the match report
  • What rules and criteria you are going to use to determine the “winner” (master) in the merge transaction. …

More items…

How to delete duplicate records in Salesforce?

  • Open a new excel file that is blank
  • Go back to the excel file with the records and right click the column letter of the column that includes the email addresses. …
  • Go back to the file which includes only email addresses. …
  • Now click only the first email address in the file and click: Format; then Conditional Formatting. …

More items…

How to duplicate a standard Salesforce button?

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Can you remove duplicates in Salesforce?

In Salesforce Classic Click + (All Tabs) on the Navigation bar. Search for Duplicate Record Sets. Select the Duplicate Record Sets that need to be deleted. Click the Delete button.

How can you prevent duplicate records?

Prevent Duplicate EntriesSelect the range A2:A20.On the Data tab, in the Data Tools group, click Data Validation.In the Allow list, click Custom.In the Formula box, enter the formula shown below and click OK. … To check this, select cell A3 and click Data Validation. … Enter a duplicate invoice number.

How do I manage duplicates in Salesforce?

To manage duplicates that aren’t surfaced by a duplicate rule, create a duplicate record set.On a duplicate record set list view, click New.Specify a duplicate rule (in the Duplicate Rule field) or a duplicate job (in the Parent field).In Lightning Experience, in the Related tab, click New.

What tool can be used to avoid duplicate leads in Salesforce?

Import Wizard can automatically prevent duplicate records.

How do you prevent creating duplicate records in Salesforce using trigger?

Preventing duplicate records in Salesforce based on a single field can be achieved using a Set that can store the values of that specific field from all existing records and compare it with the list of new records that are going to be inserted.

How do you prevent duplicate records in Salesforce using validation rule?

The most common way to prevent record creation or updates in Salesforce is through a validation rule. But can a validation rule prevent duplicates? The short answer: no. A standard validation rule can only use specific record data, so it can’t find potential duplicate records.

How do I check for duplicates in Salesforce?

1:182:12Using Duplicate Check in Salesforce – Lightning – YouTubeYouTubeStart of suggested clipEnd of suggested clipAnother way to use the duplicate check feature is to go underneath the contacts tab in salesforce atMoreAnother way to use the duplicate check feature is to go underneath the contacts tab in salesforce at the top ribbon.

Can you tell me your steps to remove duplicate data in Salesforce?

Select Show all Salesforce objects and select Duplicate Record Set (DuplicateRecordSet) object. Select Id and any other desired fields and follow the prompts to complete your export. For more information, review Exporting Data. Review the resulting CSV file to verify the DuplicateRecordSet to be deleted.

Where are duplicate rules in Salesforce?

From Setup, use the Quick Find box to find Duplicate Rules. To edit a rule, click the rule name, and click Edit. To create a rule, click New Rule, and select the object you want the rule to apply to. Enter the rule details, including a name, description, and record-level security settings.

How can we avoid duplicates while importing data?

While importing records, you can use the Skip or Overwrite option to avoid creating duplicate records. The duplicate records are identified based on a particular field for each type of record.

Can import wizard prevent duplicates?

When using Data Import Wizard to import new records, there is no option to allow duplicate records to be created and it just blocks the users from importing the record. Hoping that there will also be an option to allow or block the creation of duplicate records when using the Data Import Wizard.

How does Salesforce handle duplicate cases?

Merge Duplicate Cases from the Case Record Home List ViewGo to the Cases list view.Select the cases that you want to merge.You can select up to three cases.Click Merge Cases.The Compare cases model is displayed.Select the case that you want to use as the master record. … Click Next.Click Merge.

Why do I get duplicate records in Salesforce?

It can happen because someone didn’t search properly for an existing records before creating a new one. It can happen because an import spreadsheet wasn’t cleaned before data was created. Regardless, duplicate records are the bane of every CRM environment.

How to create duplicate rules?

Just like a matching rule you can create a duplicate rule first by defining a name and description (optional) after you choose the object the rule is for. Next you can set the record level security. When it’s enforced it will only consider records the current user has visibility to for potential matches.

Why is data important in Salesforce?

Your data is one of the most important aspects to making your Salesforce implementation successful. When data is structured incorrectly, not complete, or simply not visible to the right people, your adoption and usability of the platform decreases dramatically. One of the common issues every customer experiences is duplicate data.

Can you manually merge duplicate records in Salesforce?

You can manually review and manually merge duplicate records in Salesforce. This is viable if you’re overall data set is pretty small. For most companies , this is simply not feasible.

Rules for Duplicate-Free Data

Matching rules and duplicate rules work together to ensure that your sales teams work with data that’s free of duplicates. Before your reps save new and updated records, matching rules and duplicate rules provide warnings of potential duplicates. You manage matching rules and duplicate rules in Setup.

Activate a Matching Rule

We provide standard matching rules for you. If you established your instance of Salesforce for Winter ’15 or earlier, like Maria, you activate the standard rules you want to use. Maria, however, wants to activate standard rules for only accounts and leads. She has other plans for her contacts, which we cover after this procedure.

Create a Custom Matching Rule for Contacts

For contacts, Maria wants to include fuzzy matching for the Mailing Street field.

Block Duplicates with Fuzzy Mailing Streets

Before an active matching rule can do anything, you pair it with a duplicate rule. You can include up to three matching rules in each duplicate rule, with one matching rule per object.

Report on the Creation of Duplicate Accounts and Leads

Maria doesn’t block reps from creating duplicates for accounts and leads. So Lincoln wants to see the quality of account and lead data and how well the duplicate rules work. To help Lincoln, Maria sets up custom report types.


Use these resources to learn more about matching rules and duplicate rules.

Hands-on Challenge

You’ll be completing this challenge in your own hands-on org. Click Launch to get started, or click the name of your org to choose a different one.

What happens if you don’t resolve duplicates?

Duplicates can cause: Different sales reps calling the same prospect or customer. The business to appear disorganised to prospects and customers.

What are some examples of fuzzy matching?

An example of a fuzzy match of Jennifer Smith. Jenifer Smith. Jennifer Smyth. Gennifer Smith.

What Comes Out-of-the-box?

Out of the box, Salesforce provides three matching rules: for Accounts, Contacts, and Leads. These alone are insufficient, because:

1. Account Exact Name

Purpose: To prevent the creation of multiple Accounts with the exact same Account name.

2. Account Name Potential Match

Purpose: to warn users of a potential duplicate where account names differ slightly.

Leads & Contacts (People Duplicates)

Leads and Contacts are a bit more complicated. Sometimes users will say “I want to prevent Lead duplicates.” Or “I want to prevent Contact duplicates.” Both great goals, but still does not solve the total duplicate problem, even in tandem.

3. Lead-to-Lead Email Exact Match

Purpose: To prevent the creation of multiple Leads with the exact same email.

4. Lead-to-Contact Email Exact Duplicate Rule

Purpose: To prevent the creation of multiple Leads-to-Contacts with the exact same email.

5. Contact-to-Contact Email Exact Duplicate Rule

Purpose: To prevent the creation of multiple Contacts with the exact same email.

1. A Matching Rule Compares Records and Detects Duplicates

The matching rule specified in a duplicate rule or job can compare records on the same object, such as leads, or one other object. For example, a rule can compare leads that duplicate contacts.

2. A Duplicate Rule or Job Handles Duplicates

Duplicates can be detected when a sales rep creates, clones, or edits a record and a duplicate rule runs, or when you run a duplicate job. They can also be detected as part of other processes, such as importing or an API.

3. Sets and Reports List Duplicates Found

Duplicate record sets list the duplicates found when duplicate rules or jobs run. Reports of duplicates are generated from these sets.


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