Does linkedin use salesforce


LinkedIn gives you access to the vast amount of marketing data and Salesforce helps you to categorize that information strategically and generate unlimited leads. The sales process can be optimized with the help of Salesforce and LinkedIn integration.

With the LinkedIn and Salesforce integration, sales teams can now harness the combined power of LinkedIn Sales Navigator — where they’re already tracking other sales activity — and Salesforce. With this integration you can: Target buyers and companies that are right for your products and services.


Table of Contents

What editions of LinkedIn are available for Salesforce?

Editions Required: LinkedIn for Salesforce requires a Professional, Enterprise, Unlimited, Developer, or Performance edition of Salesforce. Sales Navigator that being available for Salesforce will create a smooth sales prospecting experience for your representatives.

How does LinkedIn Sales Navigator work with Salesforce?

Leads assigned to specific users on Salesforce imported directly into Sales Navigator and mapped directly to the same user account. Finally, Sales Navigator will surface “suggested leads” based on the information synced with Salesforce CRM data and combined with LinkedIn’s own data science and algorithms.

How do I integrate LinkedIn with Salesforce CRM?

CRM Widget installation into Salesforce that allows your reps to view LinkedIn information right in the Lead and Contact Record. Please read and follow the instructions for configuring the LinkedIn Sales Navigator and AppExchange plug-in before installation.

What can you do with InMail in Salesforce?

Automatically logging InMail Messages and notes in Salesforce. Automatically importing CRM Contact and Account Records from Open Opportunities in Salesforce i nto Sales Navigator for more personalized outreach during an active deal cycle.


What CRM does LinkedIn use?

LinkedIn already has a sort of very light CRM tool called Sales Navigator. The tool provides basic lead management capabilities that uses contact data from a user’s connections and helps target potential contact and account prospects based on certain demographic criteria.

How do I add Salesforce to LinkedIn?

Stepwise Salesforce integration with LinkedInFirst you’ll have to login to your Salesforce account,Proceed to the AppExchange and then move to Apps and then Search option.Type LinkedIn the search box and start downloading the LinkedIn package.Start the installation process once it is downloaded.More items…

How does LinkedIn integrate with sales navigator with Salesforce?

To turn on the LinkedIn Sales Navigator native integration: In Setup, enter LinkedIn Sales Navigator in the search box. Then click LinkedIn Sales Navigator. In the LinkedIn Sales Navigator Integration tab, turn on the Sales Navigator Integration.

Is LinkedIn a sales platform?

LinkedIn, the standard social platform for professional networks and relationships, has long been a popular and effective place to find and nurture sales leads. Now, LinkedIn Sales Navigator offers sales organizations even more power to discover leads and manage their pipelines effectively.

Who owns LinkedIn now?

Microsoft CorporationLinkedIn Corporation / Parent organizationMicrosoft Corporation is an American multinational technology corporation which produces computer software, consumer electronics, personal computers, and related services. Wikipedia

What is Salesforce LinkedIn Navigator?

The LinkedIn Sales Navigator for Salesforce application allows you to view LinkedIn information and Sales Navigator insights where you’re already tracking your other sales activity. You can turn your contact records into rich profiles by viewing LinkedIn information directly within Salesforce.

How do I integrate with LinkedIn?

LinkedIn Profile Card Integration Click on the LinkedIn icon. Your Profile Card will show you possible profile matches. Choose one and click Connect. Continue your integration by clicking Continue to LinkedIn.

Can you export sales navigator leads to Salesforce?

We currently don’t offer the option to export account and lead information from Sales Navigator into a CSV or XLS file. However, if you’re a Sales Navigator Advanced Plus user, you can sync all of your information regarding leads and accounts between Sales Navigator and Salesforce.

How do I open a navigator in Salesforce?

Once this extension added and enabled, from any website, hit shortcut keys (by default is Ctrl+Shift+Space) to get this Navigator textbox.

How do I use LinkedIn for sales?

7 easy ways to use LinkedIn for sales prospectingCreate a sales-friendly profile.Follow your prospect accounts.Create and share original content.Be active in groups.Learn InMail best practices.Export your LinkedIn contacts.Improve your Social Selling Index.

Who uses LinkedIn sales Navigator?

Who uses LinkedIn Sales Navigator?CompanyWebsiteRevenueMarsh & McLennan Agency LLCmarshmma.com200M-1000MCision Ltdcision.com200M-1000MZendesk Inczendesk.com200M-1000MCONFIDENTIAL RECORDS, INC.confidentialrecordsinc.com0M-1M

How good is LinkedIn sales Navigator?

LinkedIn Sales Navigator is a great tool and can help you find a ton of qualified leads. It is high quality and easy to use, with its only real downside being its price, which could still be worth it depending on how much you use LinkedIn.

What editions of Salesforce is required for LinkedIn?

Editions Required: LinkedIn for Salesforce requires a Professional, Enterprise, Unlimited, Developer, or Performance edition of Salesforce.

What is Salesforce CRM?

Salesforce is a global web-based company known for its customer relationship management (CRM) product. It also acts as a Software-as-a-Service (SaaS) provider and Platform-as-a-service (PaaS) provider and minimizes hardware infrastructure management cost. It includes the best-known market products like Sales Cloud, Service Cloud, Marketing Cloud, …

Is Salesforce a good lead generation platform?

Leads Generation Costs Minimized: Salesforce & LinkedIn both have plenty of marketing tools for potential leads generation. Both of the platforms will be used together by the marketing experts concurrently based on the requirements to take your business to new heights regardless of how these platforms can be used to your advantage, generating potential leads at low prices is surely a positive move for businesses.


To successfully set up Salesforce LinkedIn Integration you need to meet the following requirements:

Introduction to Salesforce

Salesforce is a Cloud-based Enterprise platform that offers robust business applications that help improve customer experience. It’s a well-known Customer Relationship Management (CRM) platform that lets you stay in touch with your Customers, Prospects, Partners, Sales, and Marketing services all over the world.

Introduction to LinkedIn

LinkedIn is a powerful professional social media platform that allows professionals to connect with one another around the world. LinkedIn has a large customer base and is one of the most well-known platforms on the internet, with over 690 million users. LinkedIn is mostly used for Job Postings, Company Updates, Networking, and much more.

Importance of Salesforce LinkedIn Integration

Salesforce, like any other CRM, has the limitation of relying solely on you to populate the information. You’ll have to invest money to generate contact information that can be turned into Leads.

Steps to Set Up Salesforce LinkedIn Integration using LinkedIn Sales Navigator

LinkedIn’s official tool, Sales Navigator for Salesforce present in the AppExchange helps you to search for LinkedIn Leads, Contacts, Accounts, Opportunities, and access other LinkedIn features through your Salesforce CRM.

Benefits of Salesforce LinkedIn Integration

LinkedIn gives you access to a wealth of marketing data, while Salesforce helps you intelligently organize that data and produce limitless leads. Let’s discuss some of the benefits provided by Salesforce LinkedIn Integration.


This article introduced you to the key features of Salesforce and LinkedIn. Moreover, you understood the importance of Salesforce LinkedIn Integration. Furthermore, you learned the steps to connect LinkedIn to Salesforce. At the end of this article, you explored some of the benefits Salesforce LinkedIn Integration provides.

LinkedIn and Salesforce joined forces to show marketers how to supercharge their lead generation efforts through digital advertising. Here are a few takeaways to get you started

This post is co-authored with Johanna Kimura, Product Marketing Manager at LinkedIn
In a recent survey by DemandWave, 56% of marketers identified delivering quality leads and proving ROI on those leads as their biggest marketing challenge. High-quality lead generation is clearly important, yet remains a challenge.

Start with the right audience

The foundation of high-quality lead generation is a high-quality audience. In a business-to-business context, a high-quality audience typically includes a professional audience, with high purchasing power, and a level of interest in your product or service. So how do you find that audience?

Generate engagement

With the right audience in place, the next natural step is providing relevant content as a way to generate quality engagement. A continued trend is the rise in member engagement with content published and shared on the LinkedIn Feed. LinkedIn data shows viral actions, likes, comments, and re-shares in the newsfeed are up 50% year-over-year.

Convert that audience to leads

With the right targeting and content strategy in place, we can shift our focus to lead generation. When your goal is lead generation consider using Lead Gen Forms. With these forms, you can capture leads directly on LinkedIn at an efficient cost per lead (CPL), and save your prospects the hassle of filling out forms.


A Salesforce account (Enterprise, Performance, Unlimited, or Developer edition).

Introduction to Salesforce

Salesforce is a widely used platform that specializes in Customer Relationship Management (CRM). It uses Cloud technology to provide Data Automation and Customer Management solutions for businesses. Moreover, Salesforce offers a single platform to monitor and manage data related to your Marketing Campaigns and Leads.

Introduction to LinkedIn Sales Navigator

LinkedIn Sales Navigator provides support to businesses for generating Leads on LinkedIn. It is a unique collection of search capabilities and enhanced visibility that help you in connecting with the right target audience. It makes it easy for you to find Leads and connect with your target audience in just a few clicks.

Steps to Set Up the LinkedIn Sales Navigator Salesforce Integration

Combining the LinkedIn Sales Navigator with your Salesforce Account enables you to explore LinkedIn Leads, Accounts, Opportunities, etc. Moreover, you have access to other LinkedIn features directly through your Salesforce account. The following steps can be used to set up the LinkedIn Sales Navigator Salesforce Integration:

Benefits of LinkedIn Sales Navigator Salesforce Integration

Your Sales Team can experience the following benefits by setting up the LinkedIn Sales Navigator Salesforce Integration:


The article introduced Salesforce and LinkedIn Sales Navigator applications and described their key features. It also provided a step-by-step guide using which you can set up your LinkedIn Sales Navigator Salesforce Integration.

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About LinkedIn

LinkedIn is the world’s largest social network for professionals. Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.

1. Use LinkedIn Sales Navigator widgets within Salesforce to find connections and personalize outreach

With the AppExchange integration, you can log your LinkedIn Sales Navigator activities directly into Salesforce, syncing the world’s largest professional network to your CRM.

2. Set up LinkedIn Data Validation to flag contacts leaving a company

With LinkedIn Data Validation, you can leverage your network even further, especially once you factor in CRM Sync and its ability to flag out-of-date contacts in Salesforce. It works like this.

3. Create contacts from Sales Navigator to push back to Salesforce

Viewable as a widget within your CRM, Sales Navigator can be synced to exchange important information, including new leads and accounts, and keep data moving forward with Salesforce.

Employee Ratings

Salesforce scored higher in 5 areas: Career Opportunities, Compensation & Benefits, Senior Management, CEO Approval and Positive Business Outlook.


Of the top 3 common jobs between the two companies, Salesforce salaries averaged $25,004 higher than LinkedIn.

What Employees Say

Salesforce had 248 more reviews than LinkedIn that mentioned “Great culture” as a Pro.


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